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Little Caesars “Hold Music” 2014

Little Caesars “Hold Music” (2014) is a Little Caesars commercial directed by Harold Einstein for Barton F. Graf, produced by Dummy. It won one award: One Show 2015 Bronze Pencil — Film.

A man is stuck on hold for pizza, enduring a terrible hold music jingle, until his wife suggests Little Caesars for a Hot-N-Ready pizza.

Video: Harold Einstein on Vimeo

Shot by shot

  1. A man with curly brown hair, wearing a red shirt and jeans, sits in a chair in a living room, holding a phone to his ear.© Little Caesars0:00
  2. A middle-aged man with curly hair holds a phone to his ear, looking bored while on hold in a dimly lit room.© Little Caesars0:03
  3. A woman in a black top stands in a doorway, looking at a man with curly hair who is on the phone, in a home interior.© Little Caesars0:08
  4. A middle-aged man with curly hair holds a phone to his ear, looking annoyed while on hold in a home office.© Little Caesars0:10
  5. A man sits in a chair talking on the phone while a woman stands nearby, looking at him in a suburban living room.© Little Caesars0:13
  6. A delicious Little Caesars Hot-N-Ready Pretzel Crust Pizza with pepperoni and creamy cheddar cheese sauce is shown in a close-up shot.© Little Caesars0:15
  7. A pizza is being assembled on a wooden surface, with a ladle spreading orange cheese sauce on the dough, then pepperoni and mozzarella appear, and finally the crust is covered in sesame seeds.© Little Caesars0:19
  8. Shredded cheese falls onto a pepperoni pizza with a stuffed crust, against a dark blue background.© Little Caesars0:22
  9. A close-up shot shows a pizza with pepperoni and cheese, as a brush applies butter to the pretzel crust and salt sprinkles down.© Little Caesars0:24
  10. A delicious Little Caesars Soft Pretzel Crust Large Pepperoni Pizza with creamy cheddar cheese sauce is displayed on a wooden table with ingredients in a bright, inviting setting.© Little Caesars0:25

Stills © Little Caesars. Made by Barton F. Graf, Dummy and Harold Einstein.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Exaggerate the pain of hold music to highlight Little Caesars' convenience.

Tagline: “Little Caesars Pizza”

annoying jinglefrustrated customerwife's wisdomproblem-solutiondirect address to audience

The cut

Length
28 s
Shots
11
Average shot
2.6 s

What creatives use Little Caesars “Hold Music” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Little Caesars “Hold Music”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man with curly brown hair, wearing a red shirt and jeans, sits in a chair in a living room, holding a phone to his ear.© Little CaesarsA middle-aged man with curly hair holds a phone to his ear, looking bored while on hold in a dimly lit room.© Little CaesarsA woman in a black top stands in a doorway, looking at a man with curly hair who is on the phone, in a home interior.© Little CaesarsA middle-aged man with curly hair holds a phone to his ear, looking annoyed while on hold in a home office.© Little Caesars
    Frames from Little Caesars “Hold Music”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Little Caesars “Hold Music” in order, with its length, framing and what happens in it.

    A man with curly brown hair, wearing a red shirt and jeans, sits in a chair in a living room, holding a phone to his ear.© Little CaesarsA middle-aged man with curly hair holds a phone to his ear, looking bored while on hold in a dimly lit room.© Little CaesarsA woman in a black top stands in a doorway, looking at a man with curly hair who is on the phone, in a home interior.© Little CaesarsA middle-aged man with curly hair holds a phone to his ear, looking annoyed while on hold in a home office.© Little CaesarsA man sits in a chair talking on the phone while a woman stands nearby, looking at him in a suburban living room.© Little CaesarsA delicious Little Caesars Hot-N-Ready Pretzel Crust Pizza with pepperoni and creamy cheddar cheese sauce is shown in a close-up shot.© Little Caesars
    Length: 28 s · Shots: 11 · Average shot: 2.6 s

  3. 03Ad ideas: every spot built on a frustrated customer

    Before you present an idea, you need to know who has done it, and how.

    Little Caesars “Hold Music” is built on a frustrated customer. Search the library by idea to see every spot that uses it.

    Wind Hellas “Burglary”© Wind HellasTelkom “Hospital”© TelkomZoom USA “Zoom - Caring Customer Care Contact Center”© Zoom USASMARTY Mobile “White Paint”© SMARTY Mobile
    Wind Hellas · Telkom · Zoom USA · SMARTY Mobile

More commercials by Harold Einstein

More from Barton F. Graf

  • Scotts Miracle-Gro "Tomcat - Tailpipe" (2016) commercial still© Scotts Miracle-GroScotts Miracle-Gro “Tomcat - Tailpipe” 2016Dir. Ulf Johansson · Barton F. GrafThe One Show Bronze 2016
  • TOMCAT "Dead Mouse Theatre" (2015) commercial still© TOMCATTOMCAT “Dead Mouse Theatre” 2015Barton F. GrafANDY Awards Bronze 2015
  • Ragu "Long Day of Childhood" (2025) commercial still© RaguRagu “Long Day of Childhood” 2025Dir. Steve Miller (Director) · Barton F. Graf
  • GrubHub "Burrito" (2024) commercial still© GrubHubGrubHub “Burrito” 2024Dir. Aaron Stoller · Barton F. Graf
  • Bai "Horse Whisperer" (2023) commercial still© BaiBai “Horse Whisperer” 2023Dir. Matt Aselton · Barton F. Graf
  • Welch's "Tough As Grapes" (2023) commercial still© Welch'sWelch's “Tough As Grapes” 2023Dir. Ryan Booth · Barton F. Graf

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023

Questions

Who directed the Little Caesars “Hold Music” commercial?

Harold Einstein directed it, produced by Dummy, for the agency Barton F. Graf.

Which agency made Little Caesars “Hold Music”?

Barton F. Graf created it for Little Caesars (2014).

What awards did Little Caesars “Hold Music” win?

1 awards, including One Show 2015 Bronze Pencil — Film.

What is the tagline of Little Caesars “Hold Music”?

“Little Caesars Pizza”

Sources for the credits and awards

vimeo.comoneclub.orgoneclub.org