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Lionsgate+ “It Lives on Lionsgate” 2023

Lionsgate+ “It Lives on Lionsgate” (2023) is a Lionsgate+ commercial directed by Finn Keenan for adam&eve\TBWA, produced by Riff Raff Films. It won one award: Creative Circle 2023 Bronze FILM CRAFT - Best Sound Design (single).

This ad for Lionsgate+ uses a montage of people reacting to thrilling content, showcasing the intense emotions viewers experience while watching the platform's diverse offerings.

Video: Finn Keenan on Vimeo

Shot by shot

  1. A CG brain made of iridescent liquid and light pulses forms and then explodes into a bright light, against a dark, cosmic background.© Lionsgate+0:00
  2. Three friends on a couch, two women and one man, scream in terror while watching TV in a living room at night.© Lionsgate+0:18
  3. A shiny, metallic, brain-like object with purple and blue hues is pulled upwards by a dark, thin string against a dark, abstract background.© Lionsgate+0:19
  4. A dark, abstract tunnel with red and blue light, and streaks of light, suggesting a journey through a mysterious space.© Lionsgate+0:27
  5. A glowing, crystalline heart-shaped object emerges from a burst of light and energy, then shatters into pieces in a dark, cosmic void.© Lionsgate+0:28
  6. A bright, glowing light with motion blur streaks across the screen, suggesting fast movement through a tunnel or space.© Lionsgate+0:32
  7. A man with a mustache and wide eyes stares intensely at the camera, illuminated by red and blue light in a dark room.© Lionsgate+0:45
  8. A man's chin and mouth are shown in a closeup, with sweat dripping from his chin, in a dark interior setting.© Lionsgate+0:46
  9. A man's arm with goosebumps and sweat is shown, then a drop of sweat reflects a man's face, in a dark room.© Lionsgate+0:47
  10. A woman with blonde hair and a pink patterned shirt smiles, with the Lionsgate+ logo superimposed over her.© Lionsgate+0:48
  11. The Lionsgate+ logo and tagline "IT LIVES ON" appear over a blurry background of a woman in a patterned shirt.© Lionsgate+0:53
  12. The word "STARZPLAY" appears on a dark teal background with light flares, then the words "STARZPLAY IS NOW" appear on a black and teal background.© Lionsgate+0:54

Stills © Lionsgate+. Made by adam&eve\TBWA, Riff Raff Films and Finn Keenan.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Showcase extreme viewer reactions to highlight Lionsgate+'s thrilling content.

Tagline: “IT LIVES ON”

viewer reaction shotsfast-paced montageemotional rollercoasterabstract visual metaphorsproduct as experience

The cut

Length
60 s
Shots
32
Average shot
1.9 s
Format
mixed

What creatives use Lionsgate+ “It Lives on Lionsgate” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Lionsgate+ “It Lives on Lionsgate”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A CG brain made of iridescent liquid and light pulses forms and then explodes into a bright light, against a dark, cosmic background.© Lionsgate+Three friends on a couch, two women and one man, scream in terror while watching TV in a living room at night.© Lionsgate+A shiny, metallic, brain-like object with purple and blue hues is pulled upwards by a dark, thin string against a dark, abstract background.© Lionsgate+A dark, abstract tunnel with red and blue light, and streaks of light, suggesting a journey through a mysterious space.© Lionsgate+
    Frames from Lionsgate+ “It Lives on Lionsgate”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Lionsgate+ “It Lives on Lionsgate” in order, with its length, framing and what happens in it.

    A CG brain made of iridescent liquid and light pulses forms and then explodes into a bright light, against a dark, cosmic background.© Lionsgate+Three friends on a couch, two women and one man, scream in terror while watching TV in a living room at night.© Lionsgate+A shiny, metallic, brain-like object with purple and blue hues is pulled upwards by a dark, thin string against a dark, abstract background.© Lionsgate+A dark, abstract tunnel with red and blue light, and streaks of light, suggesting a journey through a mysterious space.© Lionsgate+A glowing, crystalline heart-shaped object emerges from a burst of light and energy, then shatters into pieces in a dark, cosmic void.© Lionsgate+A bright, glowing light with motion blur streaks across the screen, suggesting fast movement through a tunnel or space.© Lionsgate+
    Length: 60 s · Shots: 32 · Average shot: 1.9 s · Format: mixed

  3. 03Ad ideas: every spot built on a fast-paced montage

    Before you present an idea, you need to know who has done it, and how.

    Lionsgate+ “It Lives on Lionsgate” is built on a fast-paced montage. Search the library by idea to see every spot that uses it.

    Hutchison Three “Three 5G: The Future”© Hutchison ThreeNBA on ESPN “The Time is Now”© NBA on ESPNTide “Gonna Need More Tide”© TideThe BMW Group “Make It Real”© The BMW Group
    Hutchison Three · NBA on ESPN · Tide · The BMW Group

More commercials by Finn Keenan

  • Haleon "Parodontax - Spitting Blood Means Action" (2026) commercial still© HaleonHaleon “Parodontax - Spitting Blood Means Action” 2026Dir. Finn Keenan · Grey
  • TSB "TSB - Brand" (2023) commercial still© TSBTSB “TSB - Brand” 2023Dir. Finn Keenan · McCann
  • Bord Gáis Energy "Bord Gáis Energy - Finn Keenan" (2019) commercial still© Bord Gáis EnergyBord Gáis Energy “Bord Gáis Energy - Finn Keenan” 2019Dir. Finn Keenan · Publicis

More from adam&eve\TBWA

  • Harvey Nichols "Shoplifters" (2016) commercial still© Harvey NicholsHarvey Nichols “Shoplifters” 2016Dir. Layzell Bros · adam&eve\TBWACannes Lions Grand Prix 2016
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • John Lewis "Monty's Christmas" (2015) commercial still© John LewisJohn Lewis “Monty's Christmas” 2015Dir. Dougal Wilson · adam&eve\TBWACannes Lions Grand Prix 2015
  • Foster's "Good Call" (2014) commercial still© Foster'sFoster's “Good Call” 2014adam&eve\TBWAIPA Effectiveness Awards Grand Prix 2014
  • Puma "I Got High" (2026) commercial still© PumaPuma “I Got High” 2026Dir. Elliott Power · adam&eve\TBWACreative Circle Gold 2026
  • Calm "Missed Birthdays" (2025) commercial still© CalmCalm “Missed Birthdays” 2025adam&eve\TBWAANDY Awards Gold 2025

Award-winning media & entertainment commercials

Questions

Who directed the Lionsgate+ “It Lives on Lionsgate” commercial?

Finn Keenan directed it, produced by Riff Raff Films, for the agency adam&eve\TBWA.

Which agency made Lionsgate+ “It Lives on Lionsgate”?

adam&eve\TBWA created it for Lionsgate+ (2023).

What awards did Lionsgate+ “It Lives on Lionsgate” win?

1 awards, including Creative Circle 2023 Bronze FILM CRAFT - Best Sound Design (single).

What is the tagline of Lionsgate+ “It Lives on Lionsgate”?

“IT LIVES ON”

Sources for the credits and awards

web.archive.org