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Lidl Ireland “Trolleycam” 2017

Lidl Ireland “Trolleycam” (2017) is a Lidl Ireland commercial directed by Ken Wardrop for Chemistry, produced by Antidote. It won one award: Kinsale Sharks 2017 Bronze Film (B.Irish Film Campaign - Tv/Online Or Cinema) - 1.Two executions or more qualify.

Two young girls, Mia and Sophie, go on a shopping adventure at Lidl, navigating aisles and making decisions about their school lunches, all from the perspective of their shopping trolley.

Video: Lidl Ireland on YouTube

Shot by shot

  1. Two young girls, Mia and Sophie, are seen from a low angle pushing a shopping trolley through a bright supermarket aisle, with text overlaying the scene.© Lidl Ireland0:00
  2. Two young girls push a shopping trolley through a supermarket aisle, with an adult woman pushing another trolley behind them.© Lidl Ireland0:04
  3. Two young girls, one in a pink dress and one in a floral top, push a shopping trolley through a brightly lit supermarket aisle.© Lidl Ireland0:07
  4. Two young girls, one in a pink dress and the other in a floral skirt, are in a supermarket aisle, looking at sweets from a low-angle shot from inside a shopping trolley.© Lidl Ireland0:10
  5. Two young girls, one in a pink dress and one in a pink top, push a shopping trolley down an aisle in a supermarket.© Lidl Ireland0:18
  6. Two young girls push a shopping trolley through a supermarket aisle, looking around with curiosity and excitement.© Lidl Ireland0:20
  7. Two young girls in a supermarket aisle, one in a pink dress and the other in a white t-shirt, are putting fruit into a shopping trolley.© Lidl Ireland0:23
  8. Two young girls, one in a pink dress and the other in a floral top, are riding in a shopping cart through a brightly lit supermarket aisle, looking around with curiosity.© Lidl Ireland0:33
  9. Two young girls push a shopping trolley through a brightly lit supermarket aisle, with other shoppers visible in the background.© Lidl Ireland0:37
  10. A young girl in a pink dress struggles to carry a watermelon, then drops it into a shopping trolley in a supermarket aisle.© Lidl Ireland0:40
  11. Two young girls in a supermarket aisle, one holding a cucumber, as seen from inside a shopping trolley with a watermelon.© Lidl Ireland0:44
  12. Two young girls, one in pink and one in a light t-shirt, are pushing a shopping cart through a brightly lit supermarket aisle.© Lidl Ireland0:47

Stills © Lidl Ireland. Made by Chemistry, Antidote and Ken Wardrop.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Kids' eye view of grocery shopping.

Tagline: “More range. More value. More for you.”

childlike wonderpoint-of-view shotsibling dynamiceveryday adventurehidden camera

The cut

Length
59 s
Shots
14
Average shot
4.2 s

What creatives use Lidl Ireland “Trolleycam” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Lidl Ireland “Trolleycam”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Two young girls, Mia and Sophie, are seen from a low angle pushing a shopping trolley through a bright supermarket aisle, with text overlaying the scene.© Lidl IrelandTwo young girls push a shopping trolley through a supermarket aisle, with an adult woman pushing another trolley behind them.© Lidl IrelandTwo young girls, one in a pink dress and one in a floral top, push a shopping trolley through a brightly lit supermarket aisle.© Lidl IrelandTwo young girls, one in a pink dress and the other in a floral skirt, are in a supermarket aisle, looking at sweets from a low-angle shot from inside a shopping trolley.© Lidl Ireland
    Frames from Lidl Ireland “Trolleycam”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Lidl Ireland “Trolleycam” in order, with its length, framing and what happens in it.

    Two young girls, Mia and Sophie, are seen from a low angle pushing a shopping trolley through a bright supermarket aisle, with text overlaying the scene.© Lidl IrelandTwo young girls push a shopping trolley through a supermarket aisle, with an adult woman pushing another trolley behind them.© Lidl IrelandTwo young girls, one in a pink dress and one in a floral top, push a shopping trolley through a brightly lit supermarket aisle.© Lidl IrelandTwo young girls, one in a pink dress and the other in a floral skirt, are in a supermarket aisle, looking at sweets from a low-angle shot from inside a shopping trolley.© Lidl IrelandTwo young girls, one in a pink dress and one in a pink top, push a shopping trolley down an aisle in a supermarket.© Lidl IrelandTwo young girls push a shopping trolley through a supermarket aisle, looking around with curiosity and excitement.© Lidl Ireland
    Length: 59 s · Shots: 14 · Average shot: 4.2 s

  3. 03Ad ideas: every spot built on a childlike wonder

    Before you present an idea, you need to know who has done it, and how.

    Lidl Ireland “Trolleycam” is built on a childlike wonder. Search the library by idea to see every spot that uses it.

    Aqualtis Washing Machine “Underwater World”© Aqualtis Washing MachineTommy's “Projecting Life”© Tommy'sIKEA Canada “Our Little World”© IKEA CanadaSquarespace “Manifesto”© Squarespace
    Aqualtis Washing Machine · Tommy's · IKEA Canada · Squarespace

More commercials by Ken Wardrop

  • Barry's Tea "You're Home Darren + Emma" (2024) commercial still© Barry's TeaBarry's Tea “You're Home Darren + Emma” 2024Dir. Ken Wardrop · TBWA\Ireland
  • Tesco Ireland "Tesco Ireland" (2022) commercial still© Tesco IrelandTesco Ireland “Tesco Ireland” 2022Dir. Ken Wardrop · Rothco

Award-winning retail commercials

Questions

Who directed the Lidl Ireland “Trolleycam” commercial?

Ken Wardrop directed it, produced by Antidote, for the agency Chemistry.

Which agency made Lidl Ireland “Trolleycam”?

Chemistry created it for Lidl Ireland (2017).

What awards did Lidl Ireland “Trolleycam” win?

1 awards, including Kinsale Sharks 2017 Bronze Film (B.Irish Film Campaign - Tv/Online Or Cinema) - 1.Two executions or more qualify.

What is the tagline of Lidl Ireland “Trolleycam”?

“More range. More value. More for you.”

Sources for the credits and awards

web.archive.orgweb.archive.org