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Libresse “Periodsomnia” 2023

Libresse “Periodsomnia” (2023) is a Libresse commercial directed by Kim Gehrig for Abbott Mead Vickers BBDO. It won 2 awards, including Cannes Lions 2023 Film Craft Silver and Creative Circle 2023 Silver FILM CRAFT - Best Use of Adapted Music.

This ad uses thermal imaging and abstract visuals to depict the restless nights and discomfort experienced by people during menstruation, highlighting the problem of "Periodsomnia" and offering Libresse pads as the solution for a peaceful sleep.

Video: Libresse Brasil on YouTube

Shot by shot

  1. A person in thermal imaging lies awake in bed, tossing and turning, unable to sleep.© Libresse0:02
  2. A thermal image of a person's face shows heat radiating from their eye and cheek, with a purple background.© Libresse0:05
  3. A woman in bed, covered by a duvet, has a period stain on her nightgown and the bedsheet.© Libresse0:06
  4. A person in a grey sweater lies on a bed with a red stain on the sheets, with pink text overlaid.© Libresse0:08
  5. A thermal camera view shows a person tossing and turning in bed, with bright yellow and orange heat signatures against a purple background.© Libresse0:08
  6. A thermal image of a woman lying on her side in bed, tossing and turning, as her body heat fluctuates and distorts.© Libresse0:11
  7. A woman in thermal imaging colors, curled up in bed, struggling to sleep due to period discomfort.© Libresse0:14
  8. A thermal camera shot of a cat with glowing eyes, looking directly at the camera in a dark room.© Libresse0:15
  9. A thermal image of a person's lower body, showing heat patterns in shades of purple, orange, and yellow.© Libresse0:17
  10. A woman in thermal imaging lies in bed, clutching her stomach in discomfort, as if experiencing period pain.© Libresse0:19
  11. White text on a vibrant orange and pink gradient background reads "A MENSTRUAÇÃO" (The Menstruation).© Libresse0:22
  12. The word "NUNCA" is displayed in white text against a vibrant, abstract background of swirling orange, pink, and purple colors.© Libresse0:23

Stills © Libresse. Made by Abbott Mead Vickers BBDO and Kim Gehrig.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Thermal imaging and abstract visuals to show period discomfort and offer a solution.

Tagline: “Durma sem medo. #Periodsomnia. A menstruação nunca dorme.”

thermal imagingabstract visualsproblem-solutionsleep deprivationperiod discomfort

The cut

Length
30 s
Shots
28
Average shot
1.1 s
Format
mixed

What creatives use Libresse “Periodsomnia” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Libresse “Periodsomnia”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A person in thermal imaging lies awake in bed, tossing and turning, unable to sleep.© LibresseA thermal image of a person's face shows heat radiating from their eye and cheek, with a purple background.© LibresseA woman in bed, covered by a duvet, has a period stain on her nightgown and the bedsheet.© LibresseA person in a grey sweater lies on a bed with a red stain on the sheets, with pink text overlaid.© Libresse
    Frames from Libresse “Periodsomnia”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Libresse “Periodsomnia” in order, with its length, framing and what happens in it.

    A person in thermal imaging lies awake in bed, tossing and turning, unable to sleep.© LibresseA thermal image of a person's face shows heat radiating from their eye and cheek, with a purple background.© LibresseA woman in bed, covered by a duvet, has a period stain on her nightgown and the bedsheet.© LibresseA person in a grey sweater lies on a bed with a red stain on the sheets, with pink text overlaid.© LibresseA thermal camera view shows a person tossing and turning in bed, with bright yellow and orange heat signatures against a purple background.© LibresseA thermal image of a woman lying on her side in bed, tossing and turning, as her body heat fluctuates and distorts.© Libresse
    Length: 30 s · Shots: 28 · Average shot: 1.1 s · Format: mixed

  3. 03Ad ideas: every spot built on a abstract visuals

    Before you present an idea, you need to know who has done it, and how.

    Libresse “Periodsomnia” is built on a abstract visuals. Search the library by idea to see every spot that uses it.

    WWF “In Hot Water”© WWFNike “Nike x Futura”© NikeHulk Limbo “Spectacle of the Real”© Hulk LimboHonda “Civic Range”© Honda
    WWF · Nike · Hulk Limbo · Honda

More commercials by Kim Gehrig

More from Abbott Mead Vickers BBDO

  • Dunlop Tyres "Tested For The Unexpected" (1993) commercial still© Dunlop TyresDunlop Tyres “Tested For The Unexpected” 1993Dir. Tony Kaye · Abbott Mead Vickers BBDOEpica Grand Prix 1993
  • Campaign Against Living Miserably "The Invisible Opponent 2" (2023) commercial still© Campaign Against Living MiserablyCampaign Against Living Miserably “The Invisible Opponent 2” 2023Dir. Robert Wilkins · Abbott Mead Vickers BBDOCreative Circle Gold 2023
  • Guinness "Wheelchair basketball" (2016) commercial still© GuinnessGuinness “Wheelchair basketball” 2016Dir. Noam Murro · Abbott Mead Vickers BBDOIPA Effectiveness Awards Gold 2016
  • Yellow Pages "Haircut" (2003) commercial still© Yellow PagesYellow Pages “Haircut” 2003Abbott Mead Vickers BBDOBritish Arrows Gold 2003
  • COI "Rebecca" (2001) commercial still© COICOI “Rebecca” 2001Dir. Steve Hudson · Abbott Mead Vickers BBDOBritish Arrows Gold 2001
  • Timebank "Turned Tables" (2000) commercial still© TimebankTimebank “Turned Tables” 2000Dir. Mike Stephenson · Abbott Mead Vickers BBDOBritish Arrows Gold 2000

Award-winning beauty & personal care commercials

Questions

Who directed the Libresse “Periodsomnia” commercial?

Kim Gehrig directed it, for the agency Abbott Mead Vickers BBDO.

Which agency made Libresse “Periodsomnia”?

Abbott Mead Vickers BBDO created it for Libresse (2023).

What awards did Libresse “Periodsomnia” win?

2 awards, including Cannes Lions 2023 Film Craft Silver and Creative Circle 2023 Silver FILM CRAFT - Best Use of Adapted Music.

What is the tagline of Libresse “Periodsomnia”?

“Durma sem medo. #Periodsomnia. A menstruação nunca dorme.”

Sources for the credits and awards

The WorkThe WorkThe WorkThe WorkThe Workweb.archive.org