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Lenovo “Liftoff” 2021

Lenovo “Liftoff” (2021) is a Lenovo commercial directed by T.G. Herrington for Zeno Group, produced by Nom de Guerre Films. It won 2 awards, including AICP 2021 Honoree Best of Southeast and AICP Post 2021 Winner Best of Region.

In a high-stakes mission control, a team of astronauts and scientists use the Lenovo ThinkPad X1 Fold to prepare for a critical rocket launch.

Video: Lenovo Polska on YouTube

Shot by shot

  1. A lone astronaut in a white spacesuit stands in a futuristic, metallic corridor, enveloped in bright, ethereal light and smoke.© Lenovo0:00
  2. A person's hand uses a stylus to draw on a Lenovo ThinkPad X1 Fold screen in a close-up shot, with the screen displaying data.© Lenovo0:09
  3. The Intel Core logo, a silver square with the Intel and Core wordmarks, appears and floats in the center of the screen against a grey background.© Lenovo0:27

Stills © Lenovo. Made by Zeno Group, Nom de Guerre Films and T.G. Herrington.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Futuristic space mission powered by a foldable laptop.

Tagline: “Smarter Technology for All”

futuristic settingspace explorationmission control dramacountdown tensioncutting-edge technology

The cut

Length
30 s
Shots
19
Average shot
1.6 s

What creatives use Lenovo “Liftoff” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Lenovo “Liftoff”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A lone astronaut in a white spacesuit stands in a futuristic, metallic corridor, enveloped in bright, ethereal light and smoke.© LenovoA person's hand uses a stylus to draw on a Lenovo ThinkPad X1 Fold screen in a close-up shot, with the screen displaying data.© Lenovo
    Frames from Lenovo “Liftoff”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Lenovo “Liftoff” in order, with its length, framing and what happens in it.

    A lone astronaut in a white spacesuit stands in a futuristic, metallic corridor, enveloped in bright, ethereal light and smoke.© LenovoA person's hand uses a stylus to draw on a Lenovo ThinkPad X1 Fold screen in a close-up shot, with the screen displaying data.© Lenovo
    Length: 30 s · Shots: 19 · Average shot: 1.6 s

  3. 03Ad ideas: every spot built on a futuristic setting

    Before you present an idea, you need to know who has done it, and how.

    Lenovo “Liftoff” is built on a futuristic setting. Search the library by idea to see every spot that uses it.

    Magnum “Not Available In The Metaverse”© MagnumMeow Wolf “Convergence Station”© Meow WolfExpensify “Expensify This”© ExpensifyNike “Nike Fuel”© Nike
    Magnum · Meow Wolf · Expensify · Nike

More from Zeno Group

  • Lenovo "Backing Every Business with Eva Longoria" (2026) commercial still© LenovoLenovo “Backing Every Business with Eva Longoria” 2026Dir. Nat Prisco · Zeno Group

Award-winning tech commercials

Questions

Who directed the Lenovo “Liftoff” commercial?

T.G. Herrington directed it, produced by Nom de Guerre Films, for the agency Zeno Group.

Which agency made Lenovo “Liftoff”?

Zeno Group created it for Lenovo (2021).

What awards did Lenovo “Liftoff” win?

2 awards, including AICP 2021 Honoree Best of Southeast and AICP Post 2021 Winner Best of Region.

What is the tagline of Lenovo “Liftoff”?

“Smarter Technology for All”

Sources for the credits and awards

aicpawards.com