framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Leclerc “Jardi” 2016

Leclerc “Jardi” (2016) is a Leclerc commercial for Australie. It won one award: LIA 2016 Silver — Production & Post-Production / Production Design.

A man falls into a well in a snowy forest and emerges in a futuristic, lush green laboratory where scientists are developing gardening products.

Video: HENRY on Vimeo

Shot by shot

  1. A man in a brown suit walks across a snowy field towards a well, with a misty forest in the background on a cold day.© Leclerc0:00
  2. A man in a suit falls into a snow-covered well in a desolate, snowy forest.© Leclerc0:03
  3. A man in a brown shirt puts on a white lab coat while other scientists in lab coats move a small palm tree in a futuristic lab with green walls.© Leclerc0:07
  4. Two male scientists in lab coats work on a large, green, molecular-shaped topiary in a futuristic lab with plants on the walls.© Leclerc0:10
  5. Scientists in lab coats work in a futuristic lab with a large topiary sculpture, surrounded by lush green walls.© Leclerc0:12
  6. A male scientist in a lab coat walks past a female scientist standing inside a glass dome filled with plants, holding a tablet.© Leclerc0:15
  7. A group of scientists in lab coats walk through a futuristic garden facility, some carrying gardening tools and plants, as one scientist walks away from the camera.© Leclerc0:17
  8. A male scientist in a lab coat looks around a futuristic, plant-filled laboratory with other scientists in the background.© Leclerc0:21
  9. Two male scientists in lab coats and ear protection operate a machine in a futuristic lab, looking down at their work.© Leclerc0:25
  10. Two male scientists in lab coats and yellow ear protectors talk in a lab, one points his finger while speaking.© Leclerc0:29
  11. Two male scientists in lab coats and ear protection stand in a futuristic lab, one holding a green device, as they look at something off-screen.© Leclerc0:31
  12. Three male scientists in lab coats are in a futuristic lab, with one pushing a lawnmower on a strip of grass, while two others walk past.© Leclerc0:34

Stills © Leclerc. Made by Australie.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A portal to a futuristic garden lab for gardening products.

portal fantasyfish out of watermad scientistsfuturistic settingsecret labtransformation

The cut

Length
42 s
Shots
34
Average shot
1.2 s

What creatives use Leclerc “Jardi” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Leclerc “Jardi”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man in a brown suit walks across a snowy field towards a well, with a misty forest in the background on a cold day.© LeclercA man in a suit falls into a snow-covered well in a desolate, snowy forest.© LeclercA man in a brown shirt puts on a white lab coat while other scientists in lab coats move a small palm tree in a futuristic lab with green walls.© LeclercTwo male scientists in lab coats work on a large, green, molecular-shaped topiary in a futuristic lab with plants on the walls.© Leclerc
    Frames from Leclerc “Jardi”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Leclerc “Jardi” in order, with its length, framing and what happens in it.

    A man in a brown suit walks across a snowy field towards a well, with a misty forest in the background on a cold day.© LeclercA man in a suit falls into a snow-covered well in a desolate, snowy forest.© LeclercA man in a brown shirt puts on a white lab coat while other scientists in lab coats move a small palm tree in a futuristic lab with green walls.© LeclercTwo male scientists in lab coats work on a large, green, molecular-shaped topiary in a futuristic lab with plants on the walls.© LeclercScientists in lab coats work in a futuristic lab with a large topiary sculpture, surrounded by lush green walls.© LeclercA male scientist in a lab coat walks past a female scientist standing inside a glass dome filled with plants, holding a tablet.© Leclerc
    Length: 42 s · Shots: 34 · Average shot: 1.2 s

  3. 03Ad ideas: every spot built on a portal fantasy

    Before you present an idea, you need to know who has done it, and how.

    Leclerc “Jardi” is built on a portal fantasy. Search the library by idea to see every spot that uses it.

    Netflix “Discover Your Future”© NetflixXbox Game Pass “The Caretaker”© Xbox Game PassChannel 4 “Masterbrand Idents”© Channel 4Syfy “House of Imagination”© Syfy
    Netflix · Xbox Game Pass · Channel 4 · Syfy

Award-winning retail commercials

Questions

Which agency made Leclerc “Jardi”?

Australie created it for Leclerc (2016).

What awards did Leclerc “Jardi” win?

1 awards, including LIA 2016 Silver — Production & Post-Production / Production Design.

Sources for the credits and awards

liaawards.com