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Koskenkorva “Vodka from a village” 2016

Koskenkorva “Vodka from a village” (2016) is a Koskenkorva commercial directed by Jaakko Itäaho for Bob the Robot Oy, produced by Bob the Robot Pictures. It won one award: Epica 2016 Bronze Alcoholic Drinks.

A humorous ad for Koskenkorva Vodka, highlighting its humble village origins and quality ingredients by contrasting them with typical, extravagant vodka commercial tropes.

Video: Jaakko Itäaho on Vimeo

Shot by shot

  1. A wide shot through a barn door shows a red barn in a field of tall grass at sunset, with lens flare.© Koskenkorva0:00
  2. Three farmers walk through a field of tall golden wheat, backlit by the setting sun, as they inspect the crops.© Koskenkorva0:04
  3. A wide shot of a golden barley field under a bright sky, with the sun shining brightly on the right side of the frame.© Koskenkorva0:09
  4. An aerial wide shot captures a long, straight road cutting through golden fields under a soft, cloudy sky at dusk, with a small red house and trees in the distance.© Koskenkorva0:12
  5. Three rugged men, dressed in casual workwear, pose next to an old pickup truck with a barn in the background, bathed in golden hour light.© Koskenkorva0:18
  6. Two women, one holding a cat, stand side-by-side in front of a rustic wooden barn, looking directly at the camera with serious expressions.© Koskenkorva0:21
  7. A farmer with a beard and a cap, holding a pitchfork, stands in a golden wheat field, looking towards a distant barn at sunset.© Koskenkorva0:26
  8. A close-up shot of a single ear of barley, silhouetted against a warm, hazy sky at sunset, swaying gently in the breeze.© Koskenkorva0:31
  9. Golden wheat stalks sway in the wind, silhouetted against a bright sun in a vast field under a clear sky.© Koskenkorva0:33
  10. A weathered older man with a mustache stands with crossed arms next to a vintage red tractor in a dimly lit barn, looking directly at the camera.© Koskenkorva0:39
  11. A person's legs in dark pants and boots are seen climbing a ladder in a dusty, hazy environment, with light visible in the background.© Koskenkorva0:45
  12. An aerial shot shows a combine harvester working in a field next to a small barn, creating dust trails under the golden hour sun.© Koskenkorva0:51

Stills © Koskenkorva. Made by Bob the Robot Oy, Bob the Robot Pictures and Jaakko Itäaho.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Embrace the brand's simple, authentic roots by subverting luxury vodka ad clichés.

Tagline: “Vodka from a village.”

voiceover narrationsubverting expectationsrural idyllhonest self-deprecationproduct as herocontrast editing

The cut

Length
62 s
Shots
23
Average shot
2.7 s

What creatives use Koskenkorva “Vodka from a village” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Koskenkorva “Vodka from a village”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot through a barn door shows a red barn in a field of tall grass at sunset, with lens flare.© KoskenkorvaThree farmers walk through a field of tall golden wheat, backlit by the setting sun, as they inspect the crops.© KoskenkorvaA wide shot of a golden barley field under a bright sky, with the sun shining brightly on the right side of the frame.© KoskenkorvaAn aerial wide shot captures a long, straight road cutting through golden fields under a soft, cloudy sky at dusk, with a small red house and trees in the distance.© Koskenkorva
    Frames from Koskenkorva “Vodka from a village”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Koskenkorva “Vodka from a village” in order, with its length, framing and what happens in it.

    A wide shot through a barn door shows a red barn in a field of tall grass at sunset, with lens flare.© KoskenkorvaThree farmers walk through a field of tall golden wheat, backlit by the setting sun, as they inspect the crops.© KoskenkorvaA wide shot of a golden barley field under a bright sky, with the sun shining brightly on the right side of the frame.© KoskenkorvaAn aerial wide shot captures a long, straight road cutting through golden fields under a soft, cloudy sky at dusk, with a small red house and trees in the distance.© KoskenkorvaThree rugged men, dressed in casual workwear, pose next to an old pickup truck with a barn in the background, bathed in golden hour light.© KoskenkorvaTwo women, one holding a cat, stand side-by-side in front of a rustic wooden barn, looking directly at the camera with serious expressions.© Koskenkorva
    Length: 62 s · Shots: 23 · Average shot: 2.7 s

  3. 03Ad ideas: every spot built on a voiceover narration

    Before you present an idea, you need to know who has done it, and how.

    Koskenkorva “Vodka from a village” is built on a voiceover narration. Search the library by idea to see every spot that uses it.

    Royal Jordanian “Fear of Flying”© Royal JordanianJohnnie Walker “Keep Walking”© Johnnie WalkerThe Independent “Litany”© The IndependentScotiabank “What Do You Make”© Scotiabank
    Royal Jordanian · Johnnie Walker · The Independent · Scotiabank

Award-winning spirits commercials

Questions

Who directed the Koskenkorva “Vodka from a village” commercial?

Jaakko Itäaho directed it, produced by Bob the Robot Pictures, for the agency Bob the Robot Oy.

Which agency made Koskenkorva “Vodka from a village”?

Bob the Robot Oy created it for Koskenkorva (2016).

What awards did Koskenkorva “Vodka from a village” win?

1 awards, including Epica 2016 Bronze Alcoholic Drinks.

What is the tagline of Koskenkorva “Vodka from a village”?

“Vodka from a village.”

Sources for the credits and awards

winners.epica-awards.com