framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Kondomeriet “Foodporn” 2019

Kondomeriet “Foodporn” (2019) is a Kondomeriet commercial directed by Henrik J. Henriksen, produced by Flambert. It won one award: Epica 2019 Bronze Online & Viral Films.

Kondomeriet uses suggestive food imagery to bypass social media censorship, encouraging users to spread their "foodporn" ad organically, leading to viral success and a celebration of their 30th anniversary.

Video: POL on Vimeo

Shot by shot

  1. Light blue text on a pink background reads "We put our trust in people's naughty minds" as the background subtly shifts.© Kondomeriet0:00
  2. A female hand with red nail polish holds an egg yolk, with egg white dripping down, against a purple background.© Kondomeriet0:05
  3. A close-up shot of a halved strawberry with a white liquid inside, resting on a blue satin fabric.© Kondomeriet0:08
  4. A thick, orange liquid slowly disperses into a yellow liquid, creating a cloudy, swirling effect with tiny bubbles.© Kondomeriet0:11
  5. Chocolate sauce drips down the side of a green cake against a vibrant pink background, creating a visually appealing dessert scene.© Kondomeriet0:13
  6. A spoon drizzles thick chocolate sauce onto a golden-brown donut, creating a swirling pattern on a dark, textured surface.© Kondomeriet0:15
  7. A churro is dipped into a swirling pool of rich, melted chocolate, creating ripples and reflections on the surface.© Kondomeriet0:17
  8. Two male hands, covered in flour, knead a piece of dough on a dark, flour-dusted surface, pressing it together.© Kondomeriet0:20
  9. A close-up shot of a freshly baked cinnamon roll, showing its intricate swirls of dough and cinnamon sugar, against a dark background.© Kondomeriet0:22
  10. A close-up shot shows two buns with white icing being drizzled over them, against a blurred blue background.© Kondomeriet0:24
  11. A banana with honey dripping on it is shown on a smartphone screen, which is duplicated and moves across a red background.© Kondomeriet0:30
  12. A stylized world map on a red background is covered in bananas, then the camera pulls back to reveal multiple web pages displaying the ad.© Kondomeriet0:42

Stills © Kondomeriet. Made by Flambert and Henrik J. Henriksen.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Suggestive food imagery bypasses censorship, creating a viral, user-shared campaign.

Tagline: “30 years of naughtiness. Join the celebration. Kondomeriet. Norway's no. 1 sex shop.”

suggestive imageryviral marketingbypassing censorshipuser-generated contentcelebration of successfood as metaphor

The cut

Length
66 s
Shots
29
Average shot
2.3 s
Format
mixed

What creatives use Kondomeriet “Foodporn” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Kondomeriet “Foodporn”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Light blue text on a pink background reads "We put our trust in people's naughty minds" as the background subtly shifts.© KondomerietA female hand with red nail polish holds an egg yolk, with egg white dripping down, against a purple background.© KondomerietA close-up shot of a halved strawberry with a white liquid inside, resting on a blue satin fabric.© KondomerietA thick, orange liquid slowly disperses into a yellow liquid, creating a cloudy, swirling effect with tiny bubbles.© Kondomeriet
    Frames from Kondomeriet “Foodporn”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Kondomeriet “Foodporn” in order, with its length, framing and what happens in it.

    Light blue text on a pink background reads "We put our trust in people's naughty minds" as the background subtly shifts.© KondomerietA female hand with red nail polish holds an egg yolk, with egg white dripping down, against a purple background.© KondomerietA close-up shot of a halved strawberry with a white liquid inside, resting on a blue satin fabric.© KondomerietA thick, orange liquid slowly disperses into a yellow liquid, creating a cloudy, swirling effect with tiny bubbles.© KondomerietChocolate sauce drips down the side of a green cake against a vibrant pink background, creating a visually appealing dessert scene.© KondomerietA spoon drizzles thick chocolate sauce onto a golden-brown donut, creating a swirling pattern on a dark, textured surface.© Kondomeriet
    Length: 66 s · Shots: 29 · Average shot: 2.3 s · Format: mixed

  3. 03Ad ideas: every spot built on a viral marketing

    Before you present an idea, you need to know who has done it, and how.

    Kondomeriet “Foodporn” is built on a viral marketing. Search the library by idea to see every spot that uses it.

    Studena “A Cry For Hydration”© StudenaTyC Sports “Hotel La Argentina”© TyC SportsReddit “Superb Owl”© RedditBlue Ball Foundation “Game of Balls”© Blue Ball Foundation
    Studena · TyC Sports · Reddit · Blue Ball Foundation

Award-winning retail commercials

Questions

Who directed the Kondomeriet “Foodporn” commercial?

Henrik J. Henriksen directed it, produced by Flambert.

What awards did Kondomeriet “Foodporn” win?

1 awards, including Epica 2019 Bronze Online & Viral Films.

What is the tagline of Kondomeriet “Foodporn”?

“30 years of naughtiness. Join the celebration. Kondomeriet. Norway's no. 1 sex shop.”

Sources for the credits and awards

winners.epica-awards.com