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Kids Footlocker “Faces” 2001

Kids Footlocker “Faces” (2001) is a Kids Footlocker commercial directed by Steven Harding-Hill for The Geppetto Group, produced by Aardman Animations. It won one award: D&AD 2001 Wood Pencil — TV & Cinema Advertising Crafts / Animation.

A stop-motion animated character tries on different faces to find his game face, ultimately realizing that the right shoes are what truly matter for his basketball game.

Video: TheGeppettoGroup on YouTube

Shot by shot

  1. A stop-motion animated mannequin wearing a blue Nike tank top sits on a bed next to a basketball in a dimly lit attic room.© Kids Footlocker0:00
  2. A young person with light skin and a blue bracelet ties the laces of a white and blue Nike sneaker on a dark floor.© Kids Footlocker0:03
  3. A claymation figure with a Nike tank top sits on the floor next to a bed, putting on a bracelet in a dimly lit room.© Kids Footlocker0:04
  4. A bald, animated character in a blue tank top looks into a mirror, trying on different exaggerated facial expressions in a blue room.© Kids Footlocker0:07
  5. A bald, animated male character in a blue tank top with a Nike logo sits on a bed, holding a basketball shoe in a dimly lit room.© Kids Footlocker0:09
  6. A bald, animated male character in a blue tank top looks at his reflection in a mirror, touching his face as his features appear.© Kids Footlocker0:11
  7. A bald, animated male character in a tank top looks at his reflection in a mirror, pulling his face to change his appearance.© Kids Footlocker0:12
  8. A bald, animated male character in a blue tank top with a Nike logo pulls his face back into place after it was distorted, looking surprised.© Kids Footlocker0:14
  9. A claymation figure with no face holds up a blank face mask, then discards it, in a dimly lit room with a pile of face masks.© Kids Footlocker0:17
  10. A hand reaches into a box and picks up a bald head, then puts it on.© Kids Footlocker0:19
  11. A child's legs and feet are shown as they put on white and blue Nike sneakers with white socks, on a dark floor.© Kids Footlocker0:22
  12. A stop-motion animated male character in a bedroom dribbles a basketball, wearing a grey tank top, dark shorts, white socks, and white sneakers.© Kids Footlocker0:23

Stills © Kids Footlocker. Made by The Geppetto Group, Aardman Animations and Steven Harding-Hill.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Game face vs. game shoes for basketball.

Tagline: “You game?”

stop-motion animationpersonification of objectsexaggerated expressionstransformation sequenceproduct as solution

The cut

Length
30 s
Shots
19
Average shot
1.6 s
Format
stop motion

What creatives use Kids Footlocker “Faces” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Kids Footlocker “Faces”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A stop-motion animated mannequin wearing a blue Nike tank top sits on a bed next to a basketball in a dimly lit attic room.© Kids FootlockerA young person with light skin and a blue bracelet ties the laces of a white and blue Nike sneaker on a dark floor.© Kids FootlockerA claymation figure with a Nike tank top sits on the floor next to a bed, putting on a bracelet in a dimly lit room.© Kids FootlockerA bald, animated character in a blue tank top looks into a mirror, trying on different exaggerated facial expressions in a blue room.© Kids Footlocker
    Frames from Kids Footlocker “Faces”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Kids Footlocker “Faces” in order, with its length, framing and what happens in it.

    A stop-motion animated mannequin wearing a blue Nike tank top sits on a bed next to a basketball in a dimly lit attic room.© Kids FootlockerA young person with light skin and a blue bracelet ties the laces of a white and blue Nike sneaker on a dark floor.© Kids FootlockerA claymation figure with a Nike tank top sits on the floor next to a bed, putting on a bracelet in a dimly lit room.© Kids FootlockerA bald, animated character in a blue tank top looks into a mirror, trying on different exaggerated facial expressions in a blue room.© Kids FootlockerA bald, animated male character in a blue tank top looks at his reflection in a mirror, touching his face as his features appear.© Kids FootlockerA bald, animated male character in a tank top looks at his reflection in a mirror, pulling his face to change his appearance.© Kids Footlocker
    Length: 30 s · Shots: 19 · Average shot: 1.6 s · Format: stop motion

  3. 03Ad ideas: every spot built on a stop-motion animation

    Before you present an idea, you need to know who has done it, and how.

    Kids Footlocker “Faces” is built on a stop-motion animation. Search the library by idea to see every spot that uses it.

    Just Eat “Breakfast in Bed”© Just EatVirgin Media O2 “Snowgran”© Virgin Media O2Toyota “Metalmorphosis”© ToyotaGlobal Women “Career Limiting Move”© Global Women
    Just Eat · Virgin Media O2 · Toyota · Global Women

Award-winning retail commercials

Questions

Who directed the Kids Footlocker “Faces” commercial?

Steven Harding-Hill directed it, produced by Aardman Animations, for the agency The Geppetto Group.

Which agency made Kids Footlocker “Faces”?

The Geppetto Group created it for Kids Footlocker (2001).

What awards did Kids Footlocker “Faces” win?

1 awards, including D&AD 2001 Wood Pencil — TV & Cinema Advertising Crafts / Animation.

What is the tagline of Kids Footlocker “Faces”?

“You game?”

Sources for the credits and awards

dandad.org