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Jose Cuervo “Tomorrow is Overrated – Last Days” 2017

Jose Cuervo “Tomorrow is Overrated – Last Days” (2017) is a Jose Cuervo commercial for CP+B. It won one award: Clio 2017 Gold — Film / Short form (between one [1] minute and five [5] minutes).

As the world faces its imminent end, people gather in a bar to celebrate their last moments, dancing, drinking Jose Cuervo, and embracing the chaos.

Video: Jose Cuervo Україна on YouTube

Shot by shot

  1. A man and woman dance closely in a dimly lit bar, silhouetted against a bright window.© Jose Cuervo0:11
  2. A wide shot from inside a building shows a dark, stormy sky with a tornado in the distance, as a truck drives through a dusty, debris-filled landscape.© Jose Cuervo0:16
  3. A man and woman embrace in a destroyed room with a collapsed roof, as debris falls around them, suggesting a chaotic environment.© Jose Cuervo0:23
  4. A group of people are in a dilapidated room, with sparks flying from a welding torch, as they try to salvage items before the world ends.© Jose Cuervo0:24
  5. A man in a dark shirt carries a woman in a white dress through a shower of sparks and debris in a collapsing building.© Jose Cuervo0:24
  6. A bottle of Jose Cuervo tequila and two shot glasses sit on a bar counter, with a neon sign in the background that reads "Cuervo Tomorrow is Overrated."© Jose Cuervo0:27

Stills © Jose Cuervo. Made by CP+B.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Embrace the end of the world with Jose Cuervo.

Tagline: “Tomorrow is Overrated.”

apocalypse partycarpe diemlast night on Earthdance like no one's watchingbar as a sanctuary

The cut

Length
35 s
Shots
23
Average shot
1.5 s

What creatives use Jose Cuervo “Tomorrow is Overrated – Last Days” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Jose Cuervo “Tomorrow is Overrated – Last Days”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man and woman dance closely in a dimly lit bar, silhouetted against a bright window.© Jose CuervoA wide shot from inside a building shows a dark, stormy sky with a tornado in the distance, as a truck drives through a dusty, debris-filled landscape.© Jose CuervoA man and woman embrace in a destroyed room with a collapsed roof, as debris falls around them, suggesting a chaotic environment.© Jose CuervoA group of people are in a dilapidated room, with sparks flying from a welding torch, as they try to salvage items before the world ends.© Jose Cuervo
    Frames from Jose Cuervo “Tomorrow is Overrated – Last Days”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Jose Cuervo “Tomorrow is Overrated – Last Days” in order, with its length, framing and what happens in it.

    A man and woman dance closely in a dimly lit bar, silhouetted against a bright window.© Jose CuervoA wide shot from inside a building shows a dark, stormy sky with a tornado in the distance, as a truck drives through a dusty, debris-filled landscape.© Jose CuervoA man and woman embrace in a destroyed room with a collapsed roof, as debris falls around them, suggesting a chaotic environment.© Jose CuervoA group of people are in a dilapidated room, with sparks flying from a welding torch, as they try to salvage items before the world ends.© Jose CuervoA man in a dark shirt carries a woman in a white dress through a shower of sparks and debris in a collapsing building.© Jose CuervoA bottle of Jose Cuervo tequila and two shot glasses sit on a bar counter, with a neon sign in the background that reads "Cuervo Tomorrow is Overrated."© Jose Cuervo
    Length: 35 s · Shots: 23 · Average shot: 1.5 s

  3. 03Ad ideas: every spot built on a carpe diem

    Before you present an idea, you need to know who has done it, and how.

    Jose Cuervo “Tomorrow is Overrated – Last Days” is built on a carpe diem. Search the library by idea to see every spot that uses it.

    Jose Cuervo “Last Days”© Jose CuervoLevi's “Legacy”© Levi'sLastminute.com “A Life and A Half”© Lastminute.comInterpolis “Mis Niks”© Interpolis
    Jose Cuervo · Levi's · Lastminute.com · Interpolis

More from CP+B

  • Jose Cuervo "Last Days" (2017) commercial still© Jose CuervoJose Cuervo “Last Days” 2017Dir. Ringan Ledwidge · CP+BADC Awards Silver 2018
  • Johnnie Walker "Train" (2018) commercial still© Johnnie WalkerJohnnie Walker “Train” 2018Dir. Ian Ruschel · CP+BEl Ojo de Iberoamérica Bronze 2018
  • Letgo "Cliff" (2016) commercial still© LetgoLetgo “Cliff” 2016Dir. Craig Gillespie · CP+BCannes Lions Bronze 2016
  • Fruit of the Loom "Plastique" (2015) commercial still© Fruit of the LoomFruit of the Loom “Plastique” 2015Dir. Martin Granger · CP+BEpica Bronze 2015
  • Paddy Power "Ball of Shame - New Season Launch" (2014) commercial still© Paddy PowerPaddy Power “Ball of Shame - New Season Launch” 2014Dir. Andy McLeod · CP+BBritish Arrows Bronze 2014
  • PayPal "There's a New Money in Town" (2016) commercial still© PayPalPayPal “There's a New Money in Town” 2016Dir. Nabil · CP+B

Award-winning spirits commercials

Questions

Which agency made Jose Cuervo “Tomorrow is Overrated – Last Days”?

CP+B created it for Jose Cuervo (2017).

What awards did Jose Cuervo “Tomorrow is Overrated – Last Days” win?

1 awards, including Clio 2017 Gold — Film / Short form (between one [1] minute and five [5] minutes).

What is the tagline of Jose Cuervo “Tomorrow is Overrated – Last Days”?

“Tomorrow is Overrated.”

Sources for the credits and awards

clios.com