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John Lewis “Moz the Monster” 2017

John Lewis “Moz the Monster” (2017) is a John Lewis commercial directed by Michel Gondry for adam&eve\TBWA, produced by Partizan. It won 3 awards, including Clio 2018 Bronze — Film / Short Form and Kinsale Sharks 2018 Silver Film Craft (International) - Post Production/Visual Effects.

A young boy's fear of a monster under his bed turns into a heartwarming friendship, culminating in a special Christmas gift that helps his monster friend.

Video: Whitehouse Post on Vimeo

Shot by shot

  1. A young boy with curly hair, wearing a grey sweater and white collar, sits at a wooden desk, writing "NO MONSTERS ALLOWED" on a yellow sheet of paper with a blue marker.© John Lewis0:19
  2. A young boy with curly hair, wearing a grey sweater and white collared shirt, walks past a door with a yellow sign that reads "No Monsters Allowed!!!" in a child's bedroom.© John Lewis0:20
  3. A young girl with dark curly hair sleeps soundly in her bed, covered by a patterned duvet, in a dimly lit bedroom at night.© John Lewis0:24
  4. A young boy with curly hair sits in a barber's chair, looking down as a male barber trims his hair in a brightly lit shop decorated for Christmas.© John Lewis0:48
  5. A group of diverse children in red and blue soccer uniforms play soccer on a grassy field under a cloudy sky.© John Lewis1:02
  6. A young boy in a navy shirt and red socks stands next to a soccer goal as a soccer ball flies past him in a grassy field.© John Lewis1:03
  7. A young boy with curly hair writes a Christmas list to Santa with a blue marker at a wooden table.© John Lewis1:06
  8. A collection of wrapped Christmas presents sits under a decorated Christmas tree, with one gift wrapped in brown paper.© John Lewis1:25
  9. A young boy in pajamas sits on the floor next to a Christmas tree, looking at presents, while a woman and another child are in the background.© John Lewis1:28
  10. A young boy with curly hair, wearing green pajamas with deer, sits on the floor and unwraps a present in a cozy living room.© John Lewis1:30
  11. A young boy with curly hair, wearing green pajamas, looks over his shoulder at a Christmas tree in a living room.© John Lewis1:35
  12. A child's hands in festive pajamas carefully unbox a gift, revealing a star projector inside a cardboard box.© John Lewis1:39

Stills © John Lewis. Made by adam&eve\TBWA, Partizan and Michel Gondry.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A boy befriends a monster, leading to a magical Christmas gift.

Tagline: “For gifts that brighten their world”

monster under the bedunlikely friendshipChristmas magicchild's imaginationsecret friendgift-giving

The cut

Length
120 s
Shots
79
Average shot
1.5 s

What creatives use John Lewis “Moz the Monster” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of John Lewis “Moz the Monster”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young boy with curly hair, wearing a grey sweater and white collar, sits at a wooden desk, writing "NO MONSTERS ALLOWED" on a yellow sheet of paper with a blue marker.© John LewisA young boy with curly hair, wearing a grey sweater and white collared shirt, walks past a door with a yellow sign that reads "No Monsters Allowed!!!" in a child's bedroom.© John LewisA young girl with dark curly hair sleeps soundly in her bed, covered by a patterned duvet, in a dimly lit bedroom at night.© John LewisA young boy with curly hair sits in a barber's chair, looking down as a male barber trims his hair in a brightly lit shop decorated for Christmas.© John Lewis
    Frames from John Lewis “Moz the Monster”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of John Lewis “Moz the Monster” in order, with its length, framing and what happens in it.

    A young boy with curly hair, wearing a grey sweater and white collar, sits at a wooden desk, writing "NO MONSTERS ALLOWED" on a yellow sheet of paper with a blue marker.© John LewisA young boy with curly hair, wearing a grey sweater and white collared shirt, walks past a door with a yellow sign that reads "No Monsters Allowed!!!" in a child's bedroom.© John LewisA young girl with dark curly hair sleeps soundly in her bed, covered by a patterned duvet, in a dimly lit bedroom at night.© John LewisA young boy with curly hair sits in a barber's chair, looking down as a male barber trims his hair in a brightly lit shop decorated for Christmas.© John LewisA group of diverse children in red and blue soccer uniforms play soccer on a grassy field under a cloudy sky.© John LewisA young boy in a navy shirt and red socks stands next to a soccer goal as a soccer ball flies past him in a grassy field.© John Lewis
    Length: 120 s · Shots: 79 · Average shot: 1.5 s

  3. 03Ad ideas: every spot built on a unlikely friendship

    Before you present an idea, you need to know who has done it, and how.

    John Lewis “Moz the Monster” is built on a unlikely friendship. Search the library by idea to see every spot that uses it.

    Sainsbury's “The BIG Christmas”© Sainsbury'sTelstra “Together is For Christmas”© TelstraLidl Finland “The Cell”© Lidl FinlandAeroméxico “Esto es Volar”© Aeroméxico
    Sainsbury's · Telstra · Lidl Finland · Aeroméxico

More commercials by Michel Gondry

  • Gatorade / Propel Fitness Water "Drip" (2003) commercial still© Gatorade / Propel Fitness WaterGatorade / Propel Fitness Water “Drip” 2003Dir. Michel Gondry · Element 79 PartnersEffie Awards Gold 2004
  • Levi's "Mermaids" (1997) commercial still© Levi'sLevi's “Mermaids” 1997Dir. Michel Gondry · Bartle Bogle HegartyClio Awards Gold 1997
  • Levi Strauss and Co Europe SA "Mermaids" (1997) commercial still© Levi Strauss and Co Europe SALevi Strauss and Co Europe SA “Mermaids” 1997Dir. Michel Gondry · Bartle Bogle HegartyBritish Arrows Gold 1997
  • Polaroid "Resignation" (1997) commercial still© PolaroidPolaroid “Resignation” 1997Dir. Michel Gondry · Bartle Bogle HegartyD&AD Yellow Pencil 1997
  • Levi 501's "Drugstore" (1996) commercial still© Levi 501'sLevi 501's “Drugstore” 1996Dir. Michel Gondry · Bartle Bogle HegartyClio Awards Gold 1996
  • Smirnoff "Smarienberg" (1996) commercial still© SmirnoffSmirnoff “Smarienberg” 1996Dir. Michel Gondry · Lowe Howard-SpinkCannes Lions Gold 1997

More from adam&eve\TBWA

  • Harvey Nichols "Shoplifters" (2016) commercial still© Harvey NicholsHarvey Nichols “Shoplifters” 2016Dir. Layzell Bros · adam&eve\TBWACannes Lions Grand Prix 2016
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • John Lewis "Monty's Christmas" (2015) commercial still© John LewisJohn Lewis “Monty's Christmas” 2015Dir. Dougal Wilson · adam&eve\TBWACannes Lions Grand Prix 2015
  • Foster's "Good Call" (2014) commercial still© Foster'sFoster's “Good Call” 2014adam&eve\TBWAIPA Effectiveness Awards Grand Prix 2014
  • Puma "I Got High" (2026) commercial still© PumaPuma “I Got High” 2026Dir. Elliott Power · adam&eve\TBWACreative Circle Gold 2026
  • Calm "Missed Birthdays" (2025) commercial still© CalmCalm “Missed Birthdays” 2025adam&eve\TBWAANDY Awards Gold 2025

Award-winning retail commercials

Questions

Who directed the John Lewis “Moz the Monster” commercial?

Michel Gondry directed it, produced by Partizan, for the agency adam&eve\TBWA.

Which agency made John Lewis “Moz the Monster”?

adam&eve\TBWA created it for John Lewis (2017).

What awards did John Lewis “Moz the Monster” win?

3 awards, including Clio 2018 Bronze — Film / Short Form, Kinsale Sharks 2018 Silver Film Craft (International) - Post Production/Visual Effects and Kinsale Sharks 2018 Bronze Film (International) - Retail Stores, Supermarkets, Superstores, Restaurants & Fast Food.

What is the tagline of John Lewis “Moz the Monster”?

“For gifts that brighten their world”

Sources for the credits and awards

Ads of the Worlden.wikipedia.orgpartizan.comweb.archive.orgweb.archive.orgweb.archive.orgclios.comLBB