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Jeep “Jeep Jurassic” 2018

Jeep “Jeep Jurassic” (2018) is a Jeep commercial directed by Colin Trevorrow for DDB. It won 2 awards, including Clio 2018 Bronze — Film Technique (Visual Effects) / Visual Effects and YouTube Ads Leaderboard Feb 2018 #7.

Scientists put a man in a Jeep Wrangler through a series of "Jurassic Trail" tests, pitting him against various dinosaurs in a prehistoric landscape, all while monitoring his reactions for data.

Video: Jeep on YouTube

Shot by shot

  1. A man in a dark jacket walks towards a green Jeep Wrangler on a rotating platform in a futuristic lab, while scientists in lab coats work around other Jeeps.© Jeep0:00
  2. A green Jeep Wrangler drives towards the camera on a dirt path between two rocky cliffs under a bright sky.© Jeep0:07
  3. A red-haired man in a light jacket drives a green Jeep on a dirt road, looking surprised and talking.© Jeep0:11
  4. A bright green Jeep Wrangler speeds away from a roaring Tyrannosaurus Rex on a dusty dirt road through a forest.© Jeep0:13
  5. A green Jeep Wrangler drives through a shallow river in a lush, sun-dappled jungle, with rays of light filtering through the trees.© Jeep0:19
  6. A man with a beard and white shirt looks back in fear from inside a green vehicle.© Jeep0:23
  7. A small, red dinosaur-like creature with a long tail jumps around on the back seats of a car, with water splashing around it.© Jeep0:27
  8. A green Jeep Wrangler is dwarfed by two massive long-necked dinosaurs on a dirt road in a prehistoric landscape under a cloudy sky.© Jeep0:30
  9. A male scientist in a lab coat and glasses looks surprised while a female scientist works in the background in a control room.© Jeep0:35
  10. A male scientist in a lab coat and headset smiles while eating popcorn and holding papers in a dark control room with multiple screens.© Jeep0:38
  11. A man with red hair and a beard, wearing a light jacket, screams in terror while driving a green Jeep with the top down through a forest.© Jeep0:41
  12. A green Jeep Wrangler drives along a narrow, winding dirt road on a steep, forested mountainside during the day.© Jeep0:44

Stills © Jeep. Made by DDB and Colin Trevorrow.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Man drives Jeep through Jurassic World, scientists monitor for data.

Tagline: “Jeep. There's only one. Jurassic World Rebirth. Only in theaters.”

mad scientistsunwitting test subjectdinosaurs attackproduct put to the testmeta-commentaryfuturistic lab

The cut

Length
50 s
Shots
37
Average shot
1.4 s
Format
mixed

What creatives use Jeep “Jeep Jurassic” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Jeep “Jeep Jurassic”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man in a dark jacket walks towards a green Jeep Wrangler on a rotating platform in a futuristic lab, while scientists in lab coats work around other Jeeps.© JeepA green Jeep Wrangler drives towards the camera on a dirt path between two rocky cliffs under a bright sky.© JeepA red-haired man in a light jacket drives a green Jeep on a dirt road, looking surprised and talking.© JeepA bright green Jeep Wrangler speeds away from a roaring Tyrannosaurus Rex on a dusty dirt road through a forest.© Jeep
    Frames from Jeep “Jeep Jurassic”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Jeep “Jeep Jurassic” in order, with its length, framing and what happens in it.

    A man in a dark jacket walks towards a green Jeep Wrangler on a rotating platform in a futuristic lab, while scientists in lab coats work around other Jeeps.© JeepA green Jeep Wrangler drives towards the camera on a dirt path between two rocky cliffs under a bright sky.© JeepA red-haired man in a light jacket drives a green Jeep on a dirt road, looking surprised and talking.© JeepA bright green Jeep Wrangler speeds away from a roaring Tyrannosaurus Rex on a dusty dirt road through a forest.© JeepA green Jeep Wrangler drives through a shallow river in a lush, sun-dappled jungle, with rays of light filtering through the trees.© JeepA man with a beard and white shirt looks back in fear from inside a green vehicle.© Jeep
    Length: 50 s · Shots: 37 · Average shot: 1.4 s · Format: mixed

  3. 03Ad ideas: every spot built on a mad scientists

    Before you present an idea, you need to know who has done it, and how.

    Jeep “Jeep Jurassic” is built on a mad scientists. Search the library by idea to see every spot that uses it.

    Leclerc “Jardi”© LeclercLittle Caesars Pizza “Cloning”© Little Caesars PizzaAdidas “Fabric of Legends”© AdidasKFC “Boxful”© KFC
    Leclerc · Little Caesars Pizza · Adidas · KFC

More from DDB

Award-winning auto commercials

Questions

Who directed the Jeep “Jeep Jurassic” commercial?

Colin Trevorrow directed it, for the agency DDB.

Which agency made Jeep “Jeep Jurassic”?

DDB created it for Jeep (2018).

What awards did Jeep “Jeep Jurassic” win?

2 awards, including Clio 2018 Bronze — Film Technique (Visual Effects) / Visual Effects and YouTube Ads Leaderboard Feb 2018 #7.

What is the tagline of Jeep “Jeep Jurassic”?

“Jeep. There's only one. Jurassic World Rebirth. Only in theaters.”

Sources for the credits and awards

superbowl-ads.comprnewswire.comen.wikipedia.orgweb.archive.orgclios.com

Jeep “Jeep Jurassic” (2018) Commercial by Colin Trevorrow: Credits, Awards & Stills