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IWC Schaffhausen “IWC – Born of a Dream” 2022

IWC Schaffhausen “IWC – Born of a Dream” (2022) is an IWC Schaffhausen commercial directed by Rune Milton for Scholz & Friends, produced by who's mcqueen. It won one award: ADC 2022 Bronze Cube Advertising — Craft in Video / Cinematography.

This commercial tells the story of Tom Brady's journey from a young boy with a dream to a champion quarterback, highlighting his dedication and perseverance.

Video: who's mcqueen picture on YouTube

Shot by shot

  1. White text appears on a dark, cloudy background, setting the scene for a story about a young boy's dream in 1984 California.© IWC Schaffhausen0:00
  2. An aerial view of a brightly lit stadium at night, surrounded by the dark expanse of a city with scattered lights, with text on screen.© IWC Schaffhausen0:25
  3. A young male basketball player lies on the court, looking up, with a basketball resting on his chest in a dimly lit gym.© IWC Schaffhausen0:39
  4. A person's hand is seen in a medium closeup, operating a vintage camera in a dimly lit interior setting.© IWC Schaffhausen0:54
  5. An aerial view of a packed football stadium at night, with bright lights illuminating the field and stands.© IWC Schaffhausen1:14
  6. An aerial view of a packed football stadium, with a game in progress on the green field, surrounded by thousands of cheering fans.© IWC Schaffhausen1:38
  7. A close-up shot of a person's wrist wearing a black IWC Schaffhausen watch, with the watch face clearly visible.© IWC Schaffhausen1:52
  8. An older man in a brown jacket and red shirt looks to the right, talking to two other men in a stadium.© IWC Schaffhausen2:10
  9. A silhouetted male baseball player swings a bat, seen through a chain-link fence at dusk in a park.© IWC Schaffhausen2:32
  10. American football players in helmets and pads crouch on a wet field, ready to play in the rain at night.© IWC Schaffhausen2:55
  11. A person in a dark jacket runs through heavy rain at night, with blurry lights in the background.© IWC Schaffhausen3:10
  12. A man in a dark suit stands in heavy rain, illuminated by a bright light source, creating a dramatic and intense atmosphere.© IWC Schaffhausen3:23

Stills © IWC Schaffhausen. Made by Scholz & Friends, who's mcqueen and Rune Milton.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Tom Brady's journey from childhood dream to NFL legend, powered by IWC.

Tagline: “The boy from San Mateo became a champion quarterback.”

rags to richesunderdog storyflashbacks to childhoodmentorshipovercoming adversitytriumphant return

The cut

Length
229 s
Shots
135
Average shot
1.7 s

What creatives use IWC Schaffhausen “IWC – Born of a Dream” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of IWC Schaffhausen “IWC – Born of a Dream”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young male basketball player lies on the court, looking up, with a basketball resting on his chest in a dimly lit gym.© IWC SchaffhausenA person's hand is seen in a medium closeup, operating a vintage camera in a dimly lit interior setting.© IWC SchaffhausenAn aerial view of a packed football stadium at night, with bright lights illuminating the field and stands.© IWC SchaffhausenAn aerial view of a packed football stadium, with a game in progress on the green field, surrounded by thousands of cheering fans.© IWC Schaffhausen
    Frames from IWC Schaffhausen “IWC – Born of a Dream”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of IWC Schaffhausen “IWC – Born of a Dream” in order, with its length, framing and what happens in it.

    A young male basketball player lies on the court, looking up, with a basketball resting on his chest in a dimly lit gym.© IWC SchaffhausenA person's hand is seen in a medium closeup, operating a vintage camera in a dimly lit interior setting.© IWC SchaffhausenAn aerial view of a packed football stadium at night, with bright lights illuminating the field and stands.© IWC SchaffhausenAn aerial view of a packed football stadium, with a game in progress on the green field, surrounded by thousands of cheering fans.© IWC SchaffhausenA close-up shot of a person's wrist wearing a black IWC Schaffhausen watch, with the watch face clearly visible.© IWC SchaffhausenAn older man in a brown jacket and red shirt looks to the right, talking to two other men in a stadium.© IWC Schaffhausen
    Length: 229 s · Shots: 135 · Average shot: 1.7 s

  3. 03Ad ideas: every spot built on a rags to riches

    Before you present an idea, you need to know who has done it, and how.

    IWC Schaffhausen “IWC – Born of a Dream” is built on a rags to riches. Search the library by idea to see every spot that uses it.

    KFC “Obsession”© KFCNike “ONE OF A'KIND | A'JA WILSON”© NikeRiyadh Season “Crawford VS Madrimov - Everything or Nothing”© Riyadh SeasonSIMI Winery “Goodness from Grit”© SIMI Winery
    KFC · Nike · Riyadh Season · SIMI Winery

More commercials by Rune Milton

  • Royal Ontario Museum (ROM) "Immortal Nature's Symphony" (2025) commercial still© Royal Ontario Museum (ROM)Royal Ontario Museum (ROM) “Immortal Nature's Symphony” 2025Dir. Rune Milton · Broken Heart Love Affairshots Awards Gold 2025
  • Iwc Schaffhausen "Born of a Dream – a Man of the Future" (2022) commercial still© Iwc SchaffhausenIwc Schaffhausen “Born of a Dream – a Man of the Future” 2022Dir. Rune MiltonEurobest Silver 2022
  • Dacia "Dakar" (2025) commercial still© DaciaDacia “Dakar” 2025Dir. Rune Milton · Publicis Conseil
  • Victoria Government, Department of Justice and Community Safety "Victoria Government - Department of Justice and Community Safety - Fire Safety" (2024) commercial still© Victoria Government, Department of Justice and Community SafetyVictoria Government, Department of Justice and Community Safety “Victoria Government - Department of Justice and Community Safety - Fire Safety” 2024Dir. Rune Milton · VML
  • ASML "Standing on the Shoulders of Giants" (2024) commercial still© ASMLASML “Standing on the Shoulders of Giants” 2024Dir. Rune Milton · LePub Amsterdam
  • Budweiser "Earth Day" (2023) commercial still© BudweiserBudweiser “Earth Day” 2023Dir. Rune Milton · Revolt

More from Scholz & Friends

  • Deka "Kiss" (2020) commercial still© DekaDeka “Kiss” 2020Dir. Daniel Warwick · Scholz & FriendsKinsale Sharks Gold 2020
  • toom "Irmela vs. Nazis" (2026) commercial still© toomtoom “Irmela vs. Nazis” 2026Dir. Leo Fuchs · Scholz & FriendsD&AD Wood Pencil 2026
  • Runter vom Gas "No Answer" (2023) commercial still© Runter vom GasRunter vom Gas “No Answer” 2023Dir. Francois Rousellet · Scholz & FriendsCiclope Bronze 2023
  • Loewe Opta "Remote Control" (2009) commercial still© Loewe OptaLoewe Opta “Remote Control” 2009Scholz & FriendsCannes Lions Bronze 2009
  • Pleo "For the Craft of Finance" (2026) commercial still© PleoPleo “For the Craft of Finance” 2026Dir. Adam Hashemi · Scholz & Friends
  • AOK Federal Association "AOK - Sleepless Nights Man" (2026) commercial still© AOK Federal AssociationAOK Federal Association “AOK - Sleepless Nights Man” 2026Dir. Ayappa · Scholz & Friends

Award-winning fashion & luxury commercials

  • Burbery "Burberry "Open Spaces" (2022) commercial still© BurberyBurbery “Burberry "Open Spaces” 2022Dir. Megaforce · Riff Raff FilmsCiclope Grand Prix 2022
  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Kenzo "Kenzo World" (2016) commercial still© KenzoKenzo “Kenzo World” 2016Dir. Spike JonzeEpica Grand Prix 2016
  • River Island "Lou Dalton" (2016) commercial still© River IslandRiver Island “Lou Dalton” 2016Dir. Fred RowsonCiclope Grand Prix 2016
  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013

Questions

Who directed the IWC Schaffhausen “IWC – Born of a Dream” commercial?

Rune Milton directed it, produced by who's mcqueen, for the agency Scholz & Friends.

Which agency made IWC Schaffhausen “IWC – Born of a Dream”?

Scholz & Friends created it for IWC Schaffhausen (2022).

What awards did IWC Schaffhausen “IWC – Born of a Dream” win?

1 awards, including ADC 2022 Bronze Cube Advertising — Craft in Video / Cinematography.

What is the tagline of IWC Schaffhausen “IWC – Born of a Dream”?

“The boy from San Mateo became a champion quarterback.”

Sources for the credits and awards

oneclub.org