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advertising agency

Scholz & Friends

Scholz & Friends is a advertising agency. FrameThrower's visual library has 41 of its commercials (2009–2026), cut shot by shot, 5 of them award-winning. The work includes spots for McDonald's Germany, McDonald’s, IWC Schaffhausen and McDonalds, directed by Magnus Härdner, Bernd Faass and Kai Kienzler among others, produced with Abelone Films, Element E and Zauberberg Productions GmbH.

Visit s-f.com
41
Commercials in our library
5
Award-winning
2009–2026
Active

01 · Featured

Scholz & Friends's most awarded commercial

Deka “Kiss” (2020), still© DekaDeka “Kiss” (2020), frame 2© DekaDeka “Kiss” (2020), frame 3© DekaDeka “Kiss” (2020), frame 4© DekaDeka “Kiss” (2020), frame 5© DekaDeka “Kiss” (2020), frame 6© Deka

Kinsale Sharks Gold 2020

Deka “Kiss” 2020

A man and woman reunite in a rainy city street, their dramatic conversation about investments leading to a passionate kiss, highlighting that investment advice can be less dramatic.

Directed by Daniel Warwick · Scholz & Friends · Zauberberg

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IWC Schaffhausen “IWC – Born of a Dream” 2022 →ADC Awards Bronze 2022

02 · Directors

Notable directors at Scholz & Friends

Who made the work, and how much of it won awards. From the credits on every spot.

03 · Clients

Scholz & Friends's clients

Every brand in the library, by award-winning work.

  • IWC Schaffhausen2022–2023

    2 commercials · 1 award-winning

  • TOOM2022–2026

    2 commercials · 1 award-winning

  • Loewe Opta2009

    1 commercials · 1 award-winning

  • Deka2020

    1 commercials · 1 award-winning

  • Runter vom Gas2023

    1 commercials · 1 award-winning

  • McDonald’s Germany2025–2026

    9 commercials

  • McDonald’s2022–2025

    4 commercials

  • McDonalds2023–2025

    2 commercials

  • Volkswagen2025

    2 commercials

  • Mazda2022–2026

    2 commercials

  • Land Brandenburg2022

    2 commercials

  • DVR2022

    1 commercials

Also: AOK-Bundesverband eGbR, Pleo, AOK Federal Association, Ruhr, Bundesministerium für Digitales und Verkehr, Sparkasse, Wasa, Mercedes Benz Trucks, Opel, Johanniter, giropay paydirekt, T Business

04 · Works with

Who Scholz & Friends works with

From the credits: the companies behind the spots, by number of spots.

05 · Awards

Scholz & Friends's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 1

    Cannes Lions

    .

  • 1

    ADC Awards

    .

  • 1

    Kinsale Sharks

    .

  • 1

    Ciclope

    .

  • 1

    D&AD

    .

Top award-winning spots

  • Kinsale Sharks Gold 2020Deka “Kiss”
  • D&AD Wood Pencil 2026toom “Irmela vs. Nazis”
  • Cannes Lions Bronze 2009Loewe Opta “Remote Control”
  • Ciclope Bronze 2023Runter vom Gas “No Answer”
  • ADC Awards Bronze 2022IWC Schaffhausen “IWC – Born of a Dream”

06 · Work

Commercials by Scholz & Friends

Our visual library has 41 Scholz & Friends commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2020
2025

Latest

toom “Irmela vs. Nazis” (2026)© toomtoom “Irmela vs. Nazis” 2026D&AD Wood Pencil 2026
Pleo “For the Craft of Finance” (2026)© PleoPleo “For the Craft of Finance” 2026
AOK Federal Association “AOK - Sleepless Nights Man” (2026)© AOK Federal AssociationAOK Federal Association “AOK - Sleepless Nights Man” 2026
Mazda “CX5 - Reimagine the familiar” (2026)© MazdaMazda “CX5 - Reimagine the familiar” 2026
McDonald's Germany “Immer Goldrichtig” (2026)© McDonald's GermanyMcDonald's Germany “Immer Goldrichtig” 2026

Most awarded

  • Deka "Kiss" (2020) commercial still© DekaDeka “Kiss” 2020Dir. Daniel Warwick · Scholz & FriendsKinsale Sharks Gold 2020
  • toom "Irmela vs. Nazis" (2026) commercial still© toomtoom “Irmela vs. Nazis” 2026Dir. Leo Fuchs · Scholz & FriendsD&AD Wood Pencil 2026
  • Loewe Opta "Remote Control" (2009) commercial still© Loewe OptaLoewe Opta “Remote Control” 2009Scholz & FriendsCannes Lions Bronze 2009
  • Runter vom Gas "No Answer" (2023) commercial still© Runter vom GasRunter vom Gas “No Answer” 2023Dir. Francois Rousellet · Scholz & FriendsCiclope Bronze 2023
  • IWC Schaffhausen "IWC – Born of a Dream" (2022) commercial still© IWC SchaffhausenIWC Schaffhausen “IWC – Born of a Dream” 2022Dir. Rune Milton · Scholz & FriendsADC Awards Bronze 2022
  • Pleo "For the Craft of Finance" (2026) commercial still© PleoPleo “For the Craft of Finance” 2026Dir. Adam Hashemi · Scholz & Friends
  • AOK Federal Association "AOK - Sleepless Nights Man" (2026) commercial still© AOK Federal AssociationAOK Federal Association “AOK - Sleepless Nights Man” 2026Dir. Ayappa · Scholz & Friends
  • Mazda "CX5 - Reimagine the familiar" (2026) commercial still© MazdaMazda “CX5 - Reimagine the familiar” 2026Dir. Per-Hampus Stålhandske · Scholz & Friends
  • McDonald's Germany "Immer Goldrichtig" (2026) commercial still© McDonald's GermanyMcDonald's Germany “Immer Goldrichtig” 2026Dir. James F. Coton · Scholz & Friends
  • McDonald’s Germany "All of This - Big Mac" (2026) commercial still© McDonald’s GermanyMcDonald’s Germany “All of This - Big Mac” 2026Dir. Kai Kienzler · Scholz & Friends
  • McDonald’s Germany "All of This - McSmart" (2026) commercial still© McDonald’s GermanyMcDonald’s Germany “All of This - McSmart” 2026Dir. Kai Kienzler · Scholz & Friends
  • McDonald’s Germany "All of This - Bonus Heft" (2026) commercial still© McDonald’s GermanyMcDonald’s Germany “All of This - Bonus Heft” 2026Dir. Kai Kienzler · Scholz & Friends
  • AOK-Bundesverband eGbR "AOK - Persistence Pays Off" (2025) commercial still© AOK-Bundesverband eGbRAOK-Bundesverband eGbR “AOK - Persistence Pays Off” 2025Dir. Angelo Cerisara · Scholz & Friends
  • Volkswagen "Ready For Your Mission - The Transporter" (2025) commercial still© VolkswagenVolkswagen “Ready For Your Mission - The Transporter” 2025Dir. Paul W.S. Anderson · Scholz & Friends
  • McDonald’s Germany "I Like It Loud" (2025) commercial still© McDonald’s GermanyMcDonald’s Germany “I Like It Loud” 2025Dir. Christian Schilling · Scholz & Friends
  • Volkswagen "At that price - you don't need Poldi - Scholz & Friends for VW ID. Buzz" (2025) commercial still© VolkswagenVolkswagen “At that price - you don't need Poldi - Scholz & Friends for VW ID. Buzz” 2025Dir. Mario Feil · Scholz & Friends
  • Sparkasse "Bereit für alles - was kommt" (2025) commercial still© SparkasseSparkasse “Bereit für alles - was kommt” 2025Dir. Bastian Glaessner · Scholz & Friends
  • McDonald's Germany "The Champions" (2025) commercial still© McDonald's GermanyMcDonald's Germany “The Champions” 2025Dir. Magnus Härdner · Scholz & Friends
  • McDonald's Germany "Run Boys Run" (2025) commercial still© McDonald's GermanyMcDonald's Germany “Run Boys Run” 2025Dir. Magnus Härdner · Scholz & Friends
  • McDonald’s Germany "Workers" (2025) commercial still© McDonald’s GermanyMcDonald’s Germany “Workers” 2025Dir. Magnus Härdner · Scholz & Friends
  • McDonald’s Germany "Date" (2025) commercial still© McDonald’s GermanyMcDonald’s Germany “Date” 2025Dir. Magnus Härdner · Scholz & Friends
  • Opel "Mokka X" (2025) commercial still© OpelOpel “Mokka X” 2025Dir. Sam Goldwater · Scholz & Friends
  • McDonalds "McSmart Menu - Back with the Mac" (2025) commercial still© McDonaldsMcDonalds “McSmart Menu - Back with the Mac” 2025Scholz & Friends
  • McDonald's "McSmart Menu - Run Boy Run: Snacks" (2025) commercial still© McDonald'sMcDonald's “McSmart Menu - Run Boy Run: Snacks” 2025Scholz & Friends

07 · For producers

What producers use Scholz & Friends's page for

  1. 01Who Scholz & Friends hires

    Before a pitch, you need to know which directors and production companies an agency trusts.

    The directors and production companies behind Scholz & Friends's 41 commercials, spot by spot.

    Deka “Kiss”© Dekatoom “Irmela vs. Nazis”© toomLoewe Opta “Remote Control”© Loewe OptaRunter vom Gas “No Answer”© Runter vom Gas
    Magnus Härdner · Bernd Faass · Kai Kienzler

  2. 02Audit an agency's work

    Comparing companies means hunting through reels, trade press and award sites.

    Scholz & Friends's work by year, brand and award in one place, and the companies with a similar body of work.

    Leo Burnett© Aqualtis Washing MachineOgilvy© DoveBBDO© PETAVCCP© Mondelez - Cadbury UK
    Similar: Leo Burnett, Ogilvy, BBDO

08 · Questions

About Scholz & Friends

What commercials has Scholz & Friends made?+

41 in the library, 2009–2026, including Deka “Kiss”, toom “Irmela vs. Nazis”, Loewe Opta “Remote Control” and Runter vom Gas “No Answer”.

Which directors does Scholz & Friends work with?+

Magnus Härdner (4), Bernd Faass (3), Kai Kienzler (3), Kai Sehr (2), Rune Milton (1) and Daniel Warwick (1).

What awards has Scholz & Friends's work won?+

5 award-winning spots, including Kinsale Sharks Gold 2020 for Deka “Kiss”, D&AD Wood Pencil 2026 for toom “Irmela vs. Nazis” and Cannes Lions Bronze 2009 for Loewe Opta “Remote Control”.

Who are Scholz & Friends's clients?+

In the library: IWC Schaffhausen (2 commercials, 2022–2023), TOOM (2 commercials, 2022–2026), Loewe Opta (1 commercials, 2009–2009), Deka (1 commercials, 2020–2020), Runter vom Gas (1 commercials, 2023–2023) and McDonald’s Germany (9 commercials, 2025–2026).

09 · Discover

Other agencies with similar work

Not connected to Scholz & Friends: matched by the ideas, tone and categories of their commercials.