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International OCD Foundation “Escape the loop” 2024

International OCD Foundation “Escape the loop” (2024) is an International OCD Foundation commercial directed by Martin Furze for Ogilvy, produced by Martin Furze & Camilla Ploug. It won one award: Ciclope 2024 Bronze Production Cinematography.

This ad portrays the relentless and isolating nature of OCD through a series of vignettes, showing individuals trapped in repetitive thoughts and compulsive behaviors, culminating in a call to action for support.

Video: Martin Furze on Vimeo

Shot by shot

  1. A woman in a teal dress stands in a sunlit gym, bouncing a basketball repeatedly, looking directly at the camera.© International OCD Foundation0:03
  2. A wide shot of several apartment buildings under a cloudy sky, with a subtle yellow film grain effect.© International OCD Foundation0:10
  3. A young woman stands in a beam of light in a dark, overgrown abandoned building, looking around with a thoughtful expression.© International OCD Foundation0:16
  4. Two cars drift in a smoky, dark parking lot at night, with headlights and taillights glowing through the haze.© International OCD Foundation0:19
  5. A young man with blonde hair looks down at the camera from above, surrounded by red and white swimming lane ropes in a pool.© International OCD Foundation0:19
  6. A young woman with long hair holds a knife over a cake, looking down intently, in a dimly lit room with a bright window in the background.© International OCD Foundation0:23
  7. A person in a swimsuit walks away from the camera across a sunlit gym floor, casting long shadows.© International OCD Foundation0:26
  8. A young woman with long brown hair holds a magnifying glass to her eye, examining a sunflower in an outdoor setting.© International OCD Foundation0:34
  9. A person with red hair and a dark jacket walks down a concrete staircase with metal railings, viewed from an overhead perspective.© International OCD Foundation0:37
  10. Two cars drift in a smoky parking lot at night, with bright lights in the background.© International OCD Foundation0:37
  11. A young woman with red hair is seen in profile, looking out a window with a patterned curtain, in a dimly lit room.© International OCD Foundation0:38

Stills © International OCD Foundation. Made by Ogilvy, Martin Furze & Camilla Ploug and Martin Furze.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Visually represent the internal struggle of OCD as a repetitive, inescapable loop.

Tagline: “Escape the Loop.”

repetitive actionsinternal monologuefeeling trappedisolated individualsdark and moody lightingsymbolic imagery

The cut

Length
53 s
Shots
41
Average shot
1.3 s

What creatives use International OCD Foundation “Escape the loop” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of International OCD Foundation “Escape the loop”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman in a teal dress stands in a sunlit gym, bouncing a basketball repeatedly, looking directly at the camera.© International OCD FoundationA wide shot of several apartment buildings under a cloudy sky, with a subtle yellow film grain effect.© International OCD FoundationA young woman stands in a beam of light in a dark, overgrown abandoned building, looking around with a thoughtful expression.© International OCD FoundationTwo cars drift in a smoky, dark parking lot at night, with headlights and taillights glowing through the haze.© International OCD Foundation
    Frames from International OCD Foundation “Escape the loop”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of International OCD Foundation “Escape the loop” in order, with its length, framing and what happens in it.

    A woman in a teal dress stands in a sunlit gym, bouncing a basketball repeatedly, looking directly at the camera.© International OCD FoundationA wide shot of several apartment buildings under a cloudy sky, with a subtle yellow film grain effect.© International OCD FoundationA young woman stands in a beam of light in a dark, overgrown abandoned building, looking around with a thoughtful expression.© International OCD FoundationTwo cars drift in a smoky, dark parking lot at night, with headlights and taillights glowing through the haze.© International OCD FoundationA young man with blonde hair looks down at the camera from above, surrounded by red and white swimming lane ropes in a pool.© International OCD FoundationA young woman with long hair holds a knife over a cake, looking down intently, in a dimly lit room with a bright window in the background.© International OCD Foundation
    Length: 53 s · Shots: 41 · Average shot: 1.3 s

  3. 03Ad ideas: every spot built on a internal monologue

    Before you present an idea, you need to know who has done it, and how.

    International OCD Foundation “Escape the loop” is built on a internal monologue. Search the library by idea to see every spot that uses it.

    Healthline “For All I Know”© HealthlineBgh “Summer Hater”© BghNørregade “Goth”© NørregadeBetterHelp “Want”© BetterHelp
    Healthline · Bgh · Nørregade · BetterHelp

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  • Sprite "HURTS REAL GOOD" (2026) commercial still© SpriteSprite “HURTS REAL GOOD” 2026Dir. Julien & Quentin · Ogilvyshots Awards Gold 2026
  • Nanhi Kali "One is a Big Number" (2026) commercial still© Nanhi KaliNanhi Kali “One is a Big Number” 2026Dir. Afshan Hussain Shaikh · Ogilvyshots Awards Gold 2026
  • Powerade "The Ladder" (2026) commercial still© PoweradePowerade “The Ladder” 2026Dir. Jackson Tisi · OgilvyAICP Awards Winner 2026

Award-winning public service & ngo commercials

Questions

Who directed the International OCD Foundation “Escape the loop” commercial?

Martin Furze directed it, produced by Martin Furze & Camilla Ploug, for the agency Ogilvy.

Which agency made International OCD Foundation “Escape the loop”?

Ogilvy created it for International OCD Foundation (2024).

What awards did International OCD Foundation “Escape the loop” win?

1 awards, including Ciclope 2024 Bronze Production Cinematography.

What is the tagline of International OCD Foundation “Escape the loop”?

“Escape the Loop.”

Sources for the credits and awards

awards.ciclopefestival.com