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Interflora “Odd Love” 2015

Interflora “Odd Love” (2015) is an Interflora commercial for Brandhouse, produced by Bacon (Copenhagen). It won one award: Eurobest 2015 Bronze Film Craft Direction.

A young man, an outcast, struggles with his identity and feelings for a girl, finding courage to express himself through a unique gift.

Video: Bacon on Vimeo

Shot by shot

  1. A male teacher stands at the front of a classroom, addressing a group of students seated at wooden desks, with sunlight streaming through a window.© Interflora0:00
  2. A wide shot shows a classroom full of students sitting at wooden desks, taking notes, with bookshelves in the background.© Interflora0:01
  3. A young man with dark hair and a black hoodie looks around nervously while walking down a staircase in a building.© Interflora0:09
  4. A young man in a long black coat walks up a grand staircase in a school building, followed by other students.© Interflora0:12
  5. A person's hand places a small, black, insect-like object into a white bathroom sink next to a bar of pink soap.© Interflora0:27
  6. A young man with a green bag walks through a school hallway, looking around as other students gather in the background.© Interflora0:30
  7. Three teenage girls, two holding folders, stand in a school hallway, looking intently at something off-screen.© Interflora0:32
  8. A young man in a blue jacket and khaki pants walks down a bright hallway in a school, passing other students.© Interflora0:34
  9. A young man with a backpack looks around nervously while two other people stand behind him in a school hallway.© Interflora0:39
  10. A woman in fishnet stockings and black boots walks through a doorway into a dimly lit room, with a shaft of light on the floor.© Interflora0:41
  11. A young woman in a black jacket and fishnet stockings walks through a school hallway, while other students sit and stand around her.© Interflora0:44
  12. A young woman in a black leather jacket stands opposite a small group of young women in a school hallway, looking at them with a serious expression.© Interflora0:48

Stills © Interflora. Made by Brandhouse and Bacon (Copenhagen).

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Expressing unconventional love through a unique, unexpected floral gift.

Tagline: “Say it with flowers”

unrequited lovesocial outcastfinding courageunexpected gestureteen dramaself-discovery

The cut

Length
60 s
Shots
35
Average shot
1.7 s

What creatives use Interflora “Odd Love” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Interflora “Odd Love”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A male teacher stands at the front of a classroom, addressing a group of students seated at wooden desks, with sunlight streaming through a window.© InterfloraA wide shot shows a classroom full of students sitting at wooden desks, taking notes, with bookshelves in the background.© InterfloraA young man with dark hair and a black hoodie looks around nervously while walking down a staircase in a building.© InterfloraA young man in a long black coat walks up a grand staircase in a school building, followed by other students.© Interflora
    Frames from Interflora “Odd Love”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Interflora “Odd Love” in order, with its length, framing and what happens in it.

    A male teacher stands at the front of a classroom, addressing a group of students seated at wooden desks, with sunlight streaming through a window.© InterfloraA wide shot shows a classroom full of students sitting at wooden desks, taking notes, with bookshelves in the background.© InterfloraA young man with dark hair and a black hoodie looks around nervously while walking down a staircase in a building.© InterfloraA young man in a long black coat walks up a grand staircase in a school building, followed by other students.© InterfloraA person's hand places a small, black, insect-like object into a white bathroom sink next to a bar of pink soap.© InterfloraA young man with a green bag walks through a school hallway, looking around as other students gather in the background.© Interflora
    Length: 60 s · Shots: 35 · Average shot: 1.7 s

  3. 03Ad ideas: every spot built on a unrequited love

    Before you present an idea, you need to know who has done it, and how.

    Interflora “Odd Love” is built on a unrequited love. Search the library by idea to see every spot that uses it.

    Axe “Susan Glenn”© AxeUnilever “Susan Glenn”© UnileverProgresso “Mixed Signals”© ProgressoSmoothe (Thailand) “The Love Story Series”© Smoothe (Thailand)
    Axe · Unilever · Progresso · Smoothe (Thailand)

Award-winning retail commercials

Questions

Which agency made Interflora “Odd Love”?

Brandhouse created it for Interflora (2015).

What awards did Interflora “Odd Love” win?

1 awards, including Eurobest 2015 Bronze Film Craft Direction.

What is the tagline of Interflora “Odd Love”?

“Say it with flowers”

Sources for the credits and awards

web.archive.org