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Inter-LGBT “Love You, My Girl” 2019

Inter-LGBT “Love You, My Girl” (2019) is an Inter-LGBT commercial directed by Guilhem Machenaud for TBWA\Paris, produced by Wanda Productions. It won one award: shots Awards Europe 2019 Gold — Charity/PSA Campaign of the Year.

A transgender teen faces bullying and violence, finding solace and strength in their father's unwavering love and support.

Video: TBWA PARIS on YouTube

Shot by shot

  1. A young person with a bruised eye and lip looks up at the camera, sitting in a dimly lit room.© Inter-LGBT0:02
  2. An overhead shot shows a bowl of soup on a white plate, flanked by a fork and knife, with ripples appearing in the soup.© Inter-LGBT0:07
  3. A person with tattooed arms washes their hands under a running faucet in a bathroom sink, with water splashing around.© Inter-LGBT0:14
  4. Two young women walk across a wet rooftop parking lot surrounded by apartment buildings on an overcast day.© Inter-LGBT0:19
  5. A woman with dark hair and a dark jacket looks down sadly, standing by a window in an apartment building.© Inter-LGBT0:21
  6. Two young women hold hands in a car, one wearing pink pants and the other a grey hoodie, as they drive during the day.© Inter-LGBT0:25
  7. A young person with long hair tied back, wearing a grey hoodie, sits in the passenger seat of a car, looking out the window, then turns to look at the driver.© Inter-LGBT0:28
  8. A person's hand reaches out from inside a car window, touching the hand of another person standing outside on a grassy field.© Inter-LGBT0:32
  9. A man with a beard, wearing a dark grey shirt, is seen from behind, leaning against a door and hitting it with his fists in a dimly lit hallway.© Inter-LGBT0:40
  10. A man with a beard is seen in a car's rearview mirror, looking distressed and rubbing his forehead while driving on a road.© Inter-LGBT0:45
  11. A person with painted fingernails embraces another person from behind, their hands resting on the other's back in a dimly lit room.© Inter-LGBT1:01
  12. A bearded man in his 40s, wearing a black shirt, looks down with a sad expression in a dimly lit room.© Inter-LGBT1:13

Stills © Inter-LGBT. Made by TBWA\Paris, Wanda Productions and Guilhem Machenaud.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A father's unconditional love for his transgender child amidst societal prejudice.

Tagline: “No parent should have to prepare their child to confront life rather than just live it.”

coming of ageparental supportbullying and prejudiceemotional journeyflashback narrativesocial commentary

The cut

Length
90 s
Shots
31
Average shot
2.9 s

What creatives use Inter-LGBT “Love You, My Girl” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Inter-LGBT “Love You, My Girl”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young person with a bruised eye and lip looks up at the camera, sitting in a dimly lit room.© Inter-LGBTAn overhead shot shows a bowl of soup on a white plate, flanked by a fork and knife, with ripples appearing in the soup.© Inter-LGBTA person with tattooed arms washes their hands under a running faucet in a bathroom sink, with water splashing around.© Inter-LGBTTwo young women walk across a wet rooftop parking lot surrounded by apartment buildings on an overcast day.© Inter-LGBT
    Frames from Inter-LGBT “Love You, My Girl”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Inter-LGBT “Love You, My Girl” in order, with its length, framing and what happens in it.

    A young person with a bruised eye and lip looks up at the camera, sitting in a dimly lit room.© Inter-LGBTAn overhead shot shows a bowl of soup on a white plate, flanked by a fork and knife, with ripples appearing in the soup.© Inter-LGBTA person with tattooed arms washes their hands under a running faucet in a bathroom sink, with water splashing around.© Inter-LGBTTwo young women walk across a wet rooftop parking lot surrounded by apartment buildings on an overcast day.© Inter-LGBTA woman with dark hair and a dark jacket looks down sadly, standing by a window in an apartment building.© Inter-LGBTTwo young women hold hands in a car, one wearing pink pants and the other a grey hoodie, as they drive during the day.© Inter-LGBT
    Length: 90 s · Shots: 31 · Average shot: 2.9 s

  3. 03Ad ideas: every spot built on a coming of age

    Before you present an idea, you need to know who has done it, and how.

    Inter-LGBT “Love You, My Girl” is built on a coming of age. Search the library by idea to see every spot that uses it.

    John Lewis “Always A Woman”© John LewisBiogen “Friedreich and I”© BiogenBudweiser “American Icons”© BudweiserLife360 “Coat”© Life360
    John Lewis · Biogen · Budweiser · Life360

More commercials by Guilhem Machenaud

  • Etihad "Airways - Exceedingly Attentive" (2023) commercial still© EtihadEtihad “Airways - Exceedingly Attentive” 2023Dir. Guilhem Machenaud · Monks

More from TBWA\Paris

  • Action Against Hunger "One Bullet" (2014) commercial still© Action Against HungerAction Against Hunger “One Bullet” 2014TBWA\ParisClio Awards Silver 2014
  • Nissan Qashqai "Skateboard" (2007) commercial still© Nissan QashqaiNissan Qashqai “Skateboard” 2007Dir. Joaqin Baca-Asay · TBWA\ParisEpica Silver 2007
  • Winamax "The Ball of Yarn" (2023) commercial still© WinamaxWinamax “The Ball of Yarn” 2023TBWA\ParisCannes Lions Bronze 2023
  • Jaccede.com "Boredom" (2018) commercial still© Jaccede.comJaccede.com “Boredom” 2018Dir. Hugues De La Brosse · TBWA\ParisCannes Lions Bronze 2018
  • Aides "Graffiti" (2010) commercial still© AidesAides “Graffiti” 2010Dir. Yoann Lemoine · TBWA\ParisCannes Lions Bronze 2010
  • Responsible Young Drivers "Don't Drink and Drive" (2004) commercial still© Responsible Young DriversResponsible Young Drivers “Don't Drink and Drive” 2004TBWA\ParisANDY Awards Bronze 2004

Award-winning public service & ngo commercials

Questions

Who directed the Inter-LGBT “Love You, My Girl” commercial?

Guilhem Machenaud directed it, produced by Wanda Productions, for the agency TBWA\Paris.

Which agency made Inter-LGBT “Love You, My Girl”?

TBWA\Paris created it for Inter-LGBT (2019).

What awards did Inter-LGBT “Love You, My Girl” win?

1 awards, including shots Awards Europe 2019 Gold — Charity/PSA Campaign of the Year.

What is the tagline of Inter-LGBT “Love You, My Girl”?

“No parent should have to prepare their child to confront life rather than just live it.”

Sources for the credits and awards

shots