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Aides “Graffiti” 2010

Aides “Graffiti” (2010) is an Aides commercial directed by Yoann Lemoine for TBWA\Paris, produced by Wanda Productions. It won 2 awards, including Cannes Lions 2010 Film Bronze and LIA 2010 Bronze — TV/Cinema/Online Film / Public Service/Social Welfare.

This ad uses animated graffiti in a public restroom to highlight the prevalence of STIs and promote safe sex.

Video: TBWA\PARIS on Vimeo

Shot by shot

  1. A black marker drawing of a penis appears on a white tiled wall above a bathroom stall door in a public restroom.© Aides0:18
  2. A wide shot of a public restroom stall covered in colorful, crude graffiti, with a toilet visible at the bottom.© Aides0:21
  3. The camera pans down a white tiled wall covered in crude, animated graffiti of genitalia and body parts, revealing a toilet in a public restroom.© Aides0:26
  4. A penis doodle is drawn on a white toilet in a bathroom, then it wiggles and shrinks.© Aides0:35
  5. A low-angle shot of a white toilet in a public restroom stall, with a crude drawing on the toilet lid.© Aides0:41
  6. A low-angle shot reveals a crude penis drawing on a tiled wall, partially obscured by a toilet, as the camera pans right to reveal more graffiti.© Aides0:45
  7. A close-up shot of a white tiled wall with pipes, as animated graffiti drawings of sexual organs appear and disappear, in a public restroom.© Aides0:54
  8. Aides “Graffiti”, shot 10© Aides1:00
  9. A young woman with dark hair in a plaid shirt applies eyeliner in a public restroom, then draws on the tiled wall with the eyeliner.© Aides1:03
  10. A young woman in a plaid dress and black tights washes her hands in a public restroom, then looks at her reflection in the mirror.© Aides1:08
  11. A cartoon penis and vagina are drawn on white bathroom tiles, then they dance and interact with each other.© Aides1:11
  12. A clean, white-tiled public restroom with a row of sinks slowly fills with colorful, abstract graffiti drawings that appear and multiply on the walls.© Aides1:20

Stills © Aides. Made by TBWA\Paris, Wanda Productions and Yoann Lemoine.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Animated graffiti in a public restroom to highlight the prevalence of STIs.

Tagline: “Protect yourself.”

animated drawingspublic restroom settingsexual health awarenesstransforming environmentcontrast of clean to chaoticdirect call to action

The cut

Length
96 s
Shots
16
Average shot
6.0 s
Format
mixed

What creatives use Aides “Graffiti” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Aides “Graffiti”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A black marker drawing of a penis appears on a white tiled wall above a bathroom stall door in a public restroom.© AidesA wide shot of a public restroom stall covered in colorful, crude graffiti, with a toilet visible at the bottom.© AidesThe camera pans down a white tiled wall covered in crude, animated graffiti of genitalia and body parts, revealing a toilet in a public restroom.© AidesA penis doodle is drawn on a white toilet in a bathroom, then it wiggles and shrinks.© Aides
    Frames from Aides “Graffiti”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Aides “Graffiti” in order, with its length, framing and what happens in it.

    A black marker drawing of a penis appears on a white tiled wall above a bathroom stall door in a public restroom.© AidesA wide shot of a public restroom stall covered in colorful, crude graffiti, with a toilet visible at the bottom.© AidesThe camera pans down a white tiled wall covered in crude, animated graffiti of genitalia and body parts, revealing a toilet in a public restroom.© AidesA penis doodle is drawn on a white toilet in a bathroom, then it wiggles and shrinks.© AidesA low-angle shot of a white toilet in a public restroom stall, with a crude drawing on the toilet lid.© AidesA low-angle shot reveals a crude penis drawing on a tiled wall, partially obscured by a toilet, as the camera pans right to reveal more graffiti.© Aides
    Length: 96 s · Shots: 16 · Average shot: 6.0 s · Format: mixed

  3. 03Ad ideas: every spot built on a transforming environment

    Before you present an idea, you need to know who has done it, and how.

    Aides “Graffiti” is built on a transforming environment. Search the library by idea to see every spot that uses it.

    National Theatre Live “The Best Seat in the House”© National Theatre LiveAudi Q5 “Synchronised”© Audi Q5Lloyds TSB “Train Launch”© Lloyds TSBNissan “Qashqai”© Nissan
    National Theatre Live · Audi Q5 · Lloyds TSB · Nissan

More commercials by Yoann Lemoine

  • AIDES "AIDES - Graffiti" (2024) commercial still© AIDESAIDES “AIDES - Graffiti” 2024Dir. Yoann Lemoine · TBWA\Paris

More from TBWA\Paris

  • Inter-LGBT "Love You, My Girl" (2019) commercial still© Inter-LGBTInter-LGBT “Love You, My Girl” 2019Dir. Guilhem Machenaud · TBWA\Parisshots Awards Gold 2019
  • Action Against Hunger "One Bullet" (2014) commercial still© Action Against HungerAction Against Hunger “One Bullet” 2014TBWA\ParisClio Awards Silver 2014
  • Nissan Qashqai "Skateboard" (2007) commercial still© Nissan QashqaiNissan Qashqai “Skateboard” 2007Dir. Joaqin Baca-Asay · TBWA\ParisEpica Silver 2007
  • Winamax "The Ball of Yarn" (2023) commercial still© WinamaxWinamax “The Ball of Yarn” 2023TBWA\ParisCannes Lions Bronze 2023
  • Jaccede.com "Boredom" (2018) commercial still© Jaccede.comJaccede.com “Boredom” 2018Dir. Hugues De La Brosse · TBWA\ParisCannes Lions Bronze 2018
  • Responsible Young Drivers "Don't Drink and Drive" (2004) commercial still© Responsible Young DriversResponsible Young Drivers “Don't Drink and Drive” 2004TBWA\ParisANDY Awards Bronze 2004

Award-winning public service & ngo commercials

Questions

Who directed the Aides “Graffiti” commercial?

Yoann Lemoine directed it, produced by Wanda Productions, for the agency TBWA\Paris.

Which agency made Aides “Graffiti”?

TBWA\Paris created it for Aides (2010).

What awards did Aides “Graffiti” win?

2 awards, including Cannes Lions 2010 Film Bronze and LIA 2010 Bronze — TV/Cinema/Online Film / Public Service/Social Welfare.

What is the tagline of Aides “Graffiti”?

“Protect yourself.”

Sources for the credits and awards

The WorkThe Workweb.archive.org2010.liaentries.comweb.archive.org