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IKEA “Organized” 2002

IKEA “Organized” (2002) is an IKEA commercial directed by Gary McKendry for Carmichael Lynch, produced by GO Film. It won one award: One Show 2002 Bronze Pencil — Consumer Television.

A couple observes their organized neighbors, initially judging them as "uptight," but then realizing their organized life allows for more fun and freedom.

Video: Gary McKendry on Vimeo

Shot by shot

  1. A young woman with light brown hair and a patterned shirt adjusts a small pendant on a thin necklace around her neck.© IKEA0:01
  2. A woman with blue eyes and short brown hair, wearing a patterned shirt, looks thoughtfully to the side in a dimly lit room.© IKEA0:07
  3. A wide shot of a modern living room with a large bookshelf, sofa, and various furniture pieces, viewed through a window at night.© IKEA0:08
  4. A wide shot of a modern living room with a bookshelf and sofa, seen through a large window at night.© IKEA0:11
  5. A man in a grey and orange shirt holds a bowl while a woman in a patterned shirt looks thoughtful, both standing in a dimly lit interior.© IKEA0:14
  6. A man in boxers and a woman in lingerie are seen through a window, as the man points at the woman in a living room with a large bookshelf.© IKEA0:18
  7. A man and woman sit side-by-side, looking forward with serious expressions, as the man holds a bowl and spoon in an interior setting.© IKEA0:21
  8. A woman in a black bodysuit and boots pole dances in a living room with a large bookshelf in the background.© IKEA0:22
  9. A man and woman in a living room, the woman in lingerie, the man in a t-shirt, as they move around a sofa in front of a large bookshelf.© IKEA0:24
  10. A man and a woman in pajamas stand in a dimly lit room, looking at the woman's reflection in a mirror, with mannequin heads on a shelf behind them.© IKEA0:26
  11. A brown wicker basket rotates on a bright yellow background, with text "You Can't Be Too Organized Event" appearing and disappearing.© IKEA0:29
  12. A wooden chest with a red item inside, then two stacked silver boxes, then a white box with blue books and a CD, all on a yellow background.© IKEA0:30

Stills © IKEA. Made by Carmichael Lynch, GO Film and Gary McKendry.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Organized living leads to a more exciting and less uptight life.

Tagline: “You Can't Be Too Organized Event”

observational humormisconception correctedvoyeurismslice of lifeproduct as enabler

The cut

Length
34 s
Shots
21
Average shot
1.6 s

What creatives use IKEA “Organized” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of IKEA “Organized”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young woman with light brown hair and a patterned shirt adjusts a small pendant on a thin necklace around her neck.© IKEAA woman with blue eyes and short brown hair, wearing a patterned shirt, looks thoughtfully to the side in a dimly lit room.© IKEAA wide shot of a modern living room with a large bookshelf, sofa, and various furniture pieces, viewed through a window at night.© IKEAA wide shot of a modern living room with a bookshelf and sofa, seen through a large window at night.© IKEA
    Frames from IKEA “Organized”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of IKEA “Organized” in order, with its length, framing and what happens in it.

    A young woman with light brown hair and a patterned shirt adjusts a small pendant on a thin necklace around her neck.© IKEAA woman with blue eyes and short brown hair, wearing a patterned shirt, looks thoughtfully to the side in a dimly lit room.© IKEAA wide shot of a modern living room with a large bookshelf, sofa, and various furniture pieces, viewed through a window at night.© IKEAA wide shot of a modern living room with a bookshelf and sofa, seen through a large window at night.© IKEAA man in a grey and orange shirt holds a bowl while a woman in a patterned shirt looks thoughtful, both standing in a dimly lit interior.© IKEAA man in boxers and a woman in lingerie are seen through a window, as the man points at the woman in a living room with a large bookshelf.© IKEA
    Length: 34 s · Shots: 21 · Average shot: 1.6 s

  3. 03Ad ideas: every spot built on a observational humor

    Before you present an idea, you need to know who has done it, and how.

    IKEA “Organized” is built on a observational humor. Search the library by idea to see every spot that uses it.

    BT “It's Good to Talk”© BTProgressive Insurance “Dr. Rick”© Progressive InsuranceTelstra “Better on a Better Mobile Network - Deniliquin”© TelstraGAP “Plot Thickens”© GAP
    BT · Progressive Insurance · Telstra · GAP

More commercials by Gary McKendry

  • SOTYKTU "She Found It" (2023) commercial still© SOTYKTUSOTYKTU “She Found It” 2023Dir. Gary McKendry · Press Kitchen
  • Electric Ireland "Electric Ireland, Stay Happy" (2016) commercial still© Electric IrelandElectric Ireland “Electric Ireland, Stay Happy” 2016Dir. Gary McKendry

More from Carmichael Lynch

  • Harley-Davidson "Birds" (1996) commercial still© Harley-DavidsonHarley-Davidson “Birds” 1996Dir. Peter Nydrle · Carmichael LynchCannes Lions Gold 1997
  • Bush's Beans "Bean Song" (2022) commercial still© Bush's BeansBush's Beans “Bean Song” 2022Dir. Jonathan Krisel · Carmichael LynchADC Awards Silver 2022
  • Subaru "Baby Driver" (2010) commercial still© SubaruSubaru “Baby Driver” 2010Carmichael LynchEmmy (Outstanding Commercial) Nominee 2011
  • Butterball "Care hard. Cook easy - Carried Away" (2026) commercial still© ButterballButterball “Care hard. Cook easy - Carried Away” 2026Dir. Jocelyn DeBoer · Carmichael Lynch
  • Treasure Cave "Cave Dwellers" (2023) commercial still© Treasure CaveTreasure Cave “Cave Dwellers” 2023Dir. Andreas Nilsson · Carmichael Lynch
  • Bush's "Beans - Beautiful Bean Tryouts" (2023) commercial still© Bush'sBush's “Beans - Beautiful Bean Tryouts” 2023Dir. Michael Illick · Carmichael Lynch

Award-winning retail commercials

Questions

Who directed the IKEA “Organized” commercial?

Gary McKendry directed it, produced by GO Film, for the agency Carmichael Lynch.

Which agency made IKEA “Organized”?

Carmichael Lynch created it for IKEA (2002).

What awards did IKEA “Organized” win?

1 awards, including One Show 2002 Bronze Pencil — Consumer Television.

What is the tagline of IKEA “Organized”?

“You Can't Be Too Organized Event”

Sources for the credits and awards

oneclub.orgoneclub.org