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Honda “Inner Beauty” 2015

Honda “Inner Beauty” (2015) is a Honda commercial directed by Smith & Foulkes for Wieden+Kennedy, produced by Nexus Studios. It won 3 awards, including D&AD 2015 Wood Pencil — Film Advertising Crafts / Sound Design for Film Advertising, Clio 2014 Bronze — Film Technique / Sound Design and shots Awards 2014 Best Use of Sound Design in a Commercial.

This ad showcases the intricate and surprising inner workings of everyday objects, culminating in the reveal of the Honda Civic Tourer's spacious and versatile interior.

Video: Paul Hardcastle on Vimeo

Shot by shot

  1. A camera zooms into a car's headlight, revealing a vibrant, abstract, purple and blue nebula with floating debris, symbolizing the car's inner workings.© Honda0:07
  2. A green camera floats in a desert landscape, then the camera lens opens to reveal the inner workings of the camera.© Honda0:09
  3. A yellow box in a desert landscape opens up to reveal a textured interior, then closes again.© Honda0:14
  4. A cardboard box filled with white packing peanuts is seen from above, with a desert landscape in the background under a blue sky.© Honda0:16
  5. A red guitar amplifier sits in the middle of a vast, empty desert landscape under a bright blue sky, as the camera zooms in on it.© Honda0:21
  6. A suitcase opens to reveal a pair of shoes, a snow globe, and a boat in a snow globe, all in a fantastical, animated sequence.© Honda0:27
  7. A blue wooden cabinet with green fabric on shelves is shown in a desert landscape, as the camera zooms in to reveal yellow fabric.© Honda0:35
  8. A top-down view shows a grid of folded red fabric transforming into purple, then blue, then teal fabric.© Honda0:36
  9. A narrow gap between two wooden planks reveals a bright light and a small, dark object in the distance, suggesting a view from inside a confined space.© Honda0:38
  10. The camera moves from a dark, abstract view to reveal the interior of a car's trunk with the back seats folded down, showing the front seats and dashboard.© Honda0:41
  11. A dark blue Honda car is seen from the front, slowly moving forward on a light brown, sandy surface under a bright sky.© Honda0:45
  12. A dark grey Honda Civic car drives on a dirt road in a desert landscape under a clear sky.© Honda0:48

Stills © Honda. Made by Wieden+Kennedy, Nexus Studios and Smith & Foulkes.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

The inner beauty of objects, revealing the Honda Civic Tourer's surprising interior.

Tagline: “Honda. The Power of Dreams.”

revealing the unseenunexpected depthminiature worldsdesert landscape contrasttransformation sequence

The cut

Length
60 s
Shots
23
Average shot
2.6 s
Format
mixed

What creatives use Honda “Inner Beauty” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Honda “Inner Beauty”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A camera zooms into a car's headlight, revealing a vibrant, abstract, purple and blue nebula with floating debris, symbolizing the car's inner workings.© HondaA green camera floats in a desert landscape, then the camera lens opens to reveal the inner workings of the camera.© HondaA yellow box in a desert landscape opens up to reveal a textured interior, then closes again.© HondaA cardboard box filled with white packing peanuts is seen from above, with a desert landscape in the background under a blue sky.© Honda
    Frames from Honda “Inner Beauty”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Honda “Inner Beauty” in order, with its length, framing and what happens in it.

    A camera zooms into a car's headlight, revealing a vibrant, abstract, purple and blue nebula with floating debris, symbolizing the car's inner workings.© HondaA green camera floats in a desert landscape, then the camera lens opens to reveal the inner workings of the camera.© HondaA yellow box in a desert landscape opens up to reveal a textured interior, then closes again.© HondaA cardboard box filled with white packing peanuts is seen from above, with a desert landscape in the background under a blue sky.© HondaA red guitar amplifier sits in the middle of a vast, empty desert landscape under a bright blue sky, as the camera zooms in on it.© HondaA suitcase opens to reveal a pair of shoes, a snow globe, and a boat in a snow globe, all in a fantastical, animated sequence.© Honda
    Length: 60 s · Shots: 23 · Average shot: 2.6 s · Format: mixed

  3. 03Ad ideas: every spot built on a miniature worlds

    Before you present an idea, you need to know who has done it, and how.

    Honda “Inner Beauty” is built on a miniature worlds. Search the library by idea to see every spot that uses it.

    Channel 4 “Channel 4 Idents”© Channel 4IKEA Canada “Our Little World”© IKEA CanadaLEGO “World of Dots”© LEGOChex/General Mills “Full of Possibilities”© Chex/General Mills
    Channel 4 · IKEA Canada · LEGO · Chex/General Mills

More commercials by Smith & Foulkes

  • BBC Sport "The Fearless Are Here" (2018) commercial still© BBC SportBBC Sport “The Fearless Are Here” 2018Dir. Smith & Foulkes · Y&RKinsale Sharks Gold 2018
  • Stand Up To Cancer "It's Payback Time" (2015) commercial still© Stand Up To CancerStand Up To Cancer “It's Payback Time” 2015Dir. Smith & Foulkes · 4creativeCreative Circle Gold 2015
  • Comcast "Future Hopping" (2010) commercial still© ComcastComcast “Future Hopping” 2010Dir. Smith & Foulkes · GoodbyD&AD Yellow Pencil 2010
  • Department of Transport "The Boy Who Didn’t Stop, Look & Listen" (2009) commercial still© Department of TransportDepartment of Transport “The Boy Who Didn’t Stop, Look & Listen” 2009Dir. Smith & Foulkes · Leo BurnettBritish Arrows Gold 2009
  • Telstra "wherever we go again" (2026) commercial still© TelstraTelstra “wherever we go again” 2026Dir. Smith & Foulkes · Bear Meets Eagle On FireCiclope Silver 2026
  • Planters "Open the Magic" (2025) commercial still© PlantersPlanters “Open the Magic” 2025Dir. Smith & Foulkes · VaynerMediaEpica Silver 2025

More from Wieden+Kennedy

  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Brawl Stars (Supercell) "Starr Park" (2021) commercial still© Brawl Stars (Supercell)Brawl Stars (Supercell) “Starr Park” 2021Dir. Steve Rogers · Wieden+KennedyCiclope Grand Prix 2020
  • Nike "You Can't Stop Us" (2020) commercial still© NikeNike “You Can't Stop Us” 2020Dir. Oscar Hudson · Wieden+KennedyCannes Lions Grand Prix 2021
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • Southern Comfort "Whatever's Comfortable: Beach" (2013) commercial still© Southern ComfortSouthern Comfort “Whatever's Comfortable: Beach” 2013Dir. Tim Godsall · Wieden+KennedyLondon International Awards Grand Prix 2013

Award-winning auto commercials

Questions

Who directed the Honda “Inner Beauty” commercial?

Smith & Foulkes directed it, produced by Nexus Studios, for the agency Wieden+Kennedy.

Which agency made Honda “Inner Beauty”?

Wieden+Kennedy created it for Honda (2015).

What awards did Honda “Inner Beauty” win?

3 awards, including D&AD 2015 Wood Pencil — Film Advertising Crafts / Sound Design for Film Advertising, Clio 2014 Bronze — Film Technique / Sound Design and shots Awards 2014 Best Use of Sound Design in a Commercial.

What is the tagline of Honda “Inner Beauty”?

“Honda. The Power of Dreams.”

Sources for the credits and awards

dandad.orgclios.comshotsLBB