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Honda “Impossible Dream” 2005

Honda “Impossible Dream” (2005) is a Honda commercial directed by Ivan Zacharias for Wieden+Kennedy, produced by Stink. It won 22 awards, including Cannes Lions 2006 Film Gold, British Arrows 2006 Gold — The Best Television Commercial Of The Year and Epica 2006 Gold Automotive & Accessories.

A man's journey through various Honda vehicles, from a mini-bike to a hot air balloon, symbolizes the pursuit of dreams and overcoming challenges.

Video: Ivan Zacharias on Vimeo

Shot by shot

  1. A red "REMOVE BEFORE FLIGHT" tag is pulled from a jet engine, revealing the engine's inner workings in a close-up shot.© Honda0:00
  2. Two seagulls are perched on large rocks by the water, with one taking flight, against a backdrop of green hills under an overcast sky.© Honda0:06
  3. A black and white dog runs across a gravel path towards the camera, followed by two puppies, in front of a house.© Honda0:18
  4. A person in white rides a red ATV along a wet beach at golden hour, leaving a trail of spray behind them as they speed across the sand.© Honda0:30
  5. A man with a beard drives a red convertible car on a sunny day, with the landscape blurring past him.© Honda0:39
  6. An aerial view shows a white motorcycle speeding down a winding road through a dense forest, with trees blurring past.© Honda0:53
  7. A white Honda car drives away from the camera on a gravel road, with snow-capped mountains in the background under a cloudy sky.© Honda1:05
  8. A person in a white racing suit and black gloves drives a vintage open-wheel race car on a track, with the camera focused on their hands on the steering wheel.© Honda1:10
  9. A close-up shot of a vintage car's dashboard, showing the speedometer and tachometer with the Honda logo visible on the steering wheel.© Honda1:15
  10. A red and white Honda Racing powerboat with number 7 on its side speeds across choppy water, creating a large spray, with a misty shoreline in the background.© Honda1:20
  11. A man with a mustache and helmet drives a white and red speedboat, creating a large wake on the water.© Honda1:25
  12. A close-up shot of a powerful waterfall, with water cascading down and creating a misty, cloudy atmosphere, emphasizing the force of nature.© Honda1:33

Stills © Honda. Made by Wieden+Kennedy, Stink and Ivan Zacharias.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A man's lifelong journey of achieving impossible dreams with Honda vehicles.

Tagline: “Honda. The Power of Dreams.”

hero's journeyman vs natureovercoming obstaclessymbolic journeymontage of achievementsdream big

The cut

Length
116 s
Shots
58
Average shot
2.0 s

What creatives use Honda “Impossible Dream” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Honda “Impossible Dream”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A red "REMOVE BEFORE FLIGHT" tag is pulled from a jet engine, revealing the engine's inner workings in a close-up shot.© HondaTwo seagulls are perched on large rocks by the water, with one taking flight, against a backdrop of green hills under an overcast sky.© HondaA black and white dog runs across a gravel path towards the camera, followed by two puppies, in front of a house.© HondaA person in white rides a red ATV along a wet beach at golden hour, leaving a trail of spray behind them as they speed across the sand.© Honda
    Frames from Honda “Impossible Dream”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Honda “Impossible Dream” in order, with its length, framing and what happens in it.

    A red "REMOVE BEFORE FLIGHT" tag is pulled from a jet engine, revealing the engine's inner workings in a close-up shot.© HondaTwo seagulls are perched on large rocks by the water, with one taking flight, against a backdrop of green hills under an overcast sky.© HondaA black and white dog runs across a gravel path towards the camera, followed by two puppies, in front of a house.© HondaA person in white rides a red ATV along a wet beach at golden hour, leaving a trail of spray behind them as they speed across the sand.© HondaA man with a beard drives a red convertible car on a sunny day, with the landscape blurring past him.© HondaAn aerial view shows a white motorcycle speeding down a winding road through a dense forest, with trees blurring past.© Honda
    Length: 116 s · Shots: 58 · Average shot: 2.0 s

  3. 03Ad ideas: every spot built on a hero's journey

    Before you present an idea, you need to know who has done it, and how.

    Honda “Impossible Dream” is built on a hero's journey. Search the library by idea to see every spot that uses it.

    Aldi “Kevin the Carrot”© AldiChannel 4 “Meet the Superhumans”© Channel 4Philips Cinema TV “The Gift”© Philips Cinema TVEvian “Waterboy”© Evian
    Aldi · Channel 4 · Philips Cinema TV · Evian

More commercials by Ivan Zacharias

More from Wieden+Kennedy

  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Brawl Stars (Supercell) "Starr Park" (2021) commercial still© Brawl Stars (Supercell)Brawl Stars (Supercell) “Starr Park” 2021Dir. Steve Rogers · Wieden+KennedyCiclope Grand Prix 2020
  • Nike "You Can't Stop Us" (2020) commercial still© NikeNike “You Can't Stop Us” 2020Dir. Oscar Hudson · Wieden+KennedyCannes Lions Grand Prix 2021
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • Southern Comfort "Whatever's Comfortable: Beach" (2013) commercial still© Southern ComfortSouthern Comfort “Whatever's Comfortable: Beach” 2013Dir. Tim Godsall · Wieden+KennedyLondon International Awards Grand Prix 2013

Award-winning auto commercials

Questions

Who directed the Honda “Impossible Dream” commercial?

Ivan Zacharias directed it, produced by Stink, for the agency Wieden+Kennedy.

Which agency made Honda “Impossible Dream”?

Wieden+Kennedy created it for Honda (2005).

What awards did Honda “Impossible Dream” win?

22 awards, including Cannes Lions 2006 Film Gold, British Arrows 2006 Gold — The Best Television Commercial Of The Year, British Arrows 2006 The Best Television Commercial of the Year Gold and Epica 2006 Gold Automotive & Accessories.

What is the tagline of Honda “Impossible Dream”?

“Honda. The Power of Dreams.”

Sources for the credits and awards

en.wikipedia.orgstinkfilms.comweb.archive.orgbritisharrows.comaicpawards.comdandad.orgThe WorkThe Workweb.archive.orgAdForumweb.archive.orgshootonline.com