framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Home Centre “A Dad's Job” 2020

Home Centre “A Dad's Job” (2020) is a Home Centre commercial directed by Tahaab Rais for FP7 McCANN, produced by Deja Vu. It won one award: Epica 2020 Silver Retail Services.

This ad celebrates single mothers who take on the role of a father, showcasing their dedication and love through various everyday activities with their children.

Video: Tahaab Rais on Vimeo

Shot by shot

  1. A close-up shot of a white wooden "FAMILY" sign with photo frames in the background, as text appears on screen.© Home Centre0:00
  2. A young girl with curly hair holds a toy helicopter while a young boy with curly hair smiles next to her on a couch.© Home Centre0:07
  3. A child's bare feet stand on a pink plastic stool, stretching upwards, in a dimly lit room.© Home Centre0:11
  4. A child's arm with a beaded bracelet reaches across a board game with colorful tokens on a wooden table, playing a game.© Home Centre0:14
  5. A young boy, sweaty and wearing a grey t-shirt, smiles at the camera in a dimly lit room.© Home Centre0:17
  6. A young girl with long dark hair, wearing a mustard yellow sweater, holds the handlebars of a bicycle and speaks to the camera in a suburban neighborhood.© Home Centre0:23
  7. A person with dark hair and a black t-shirt reads a book, turning pages, in a dimly lit room.© Home Centre0:33
  8. A young girl with long braids and a light purple t-shirt looks directly at the camera, smiling, in a softly lit room.© Home Centre0:41
  9. A close-up shot of a white photo frame, revealing a photo of a woman and a young girl smiling at the camera.© Home Centre0:54
  10. A young boy in a blue t-shirt practices boxing with a woman in a black hoodie and boxing gloves, outdoors at dusk.© Home Centre1:02
  11. A woman and a young boy sit on a couch, playing video games and eating snacks in a dimly lit living room.© Home Centre1:05
  12. A mother and daughter lie on the floor, playing with toy cars in a cozy living room, sharing a joyful moment.© Home Centre1:13

Stills © Home Centre. Made by FP7 McCANN, Deja Vu and Tahaab Rais.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Mothers doing a dad's job, celebrated for their dual role.

Tagline: “Here's to your moms who do a dad's job every day.”

single parent householdchildren's voiceovereveryday heroismgender role reversalmontage of activitiesemotional tribute

The cut

Length
88 s
Shots
40
Average shot
2.2 s

What creatives use Home Centre “A Dad's Job” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Home Centre “A Dad's Job”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young girl with curly hair holds a toy helicopter while a young boy with curly hair smiles next to her on a couch.© Home CentreA child's bare feet stand on a pink plastic stool, stretching upwards, in a dimly lit room.© Home CentreA child's arm with a beaded bracelet reaches across a board game with colorful tokens on a wooden table, playing a game.© Home CentreA young boy, sweaty and wearing a grey t-shirt, smiles at the camera in a dimly lit room.© Home Centre
    Frames from Home Centre “A Dad's Job”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Home Centre “A Dad's Job” in order, with its length, framing and what happens in it.

    A young girl with curly hair holds a toy helicopter while a young boy with curly hair smiles next to her on a couch.© Home CentreA child's bare feet stand on a pink plastic stool, stretching upwards, in a dimly lit room.© Home CentreA child's arm with a beaded bracelet reaches across a board game with colorful tokens on a wooden table, playing a game.© Home CentreA young boy, sweaty and wearing a grey t-shirt, smiles at the camera in a dimly lit room.© Home CentreA young girl with long dark hair, wearing a mustard yellow sweater, holds the handlebars of a bicycle and speaks to the camera in a suburban neighborhood.© Home CentreA person with dark hair and a black t-shirt reads a book, turning pages, in a dimly lit room.© Home Centre
    Length: 88 s · Shots: 40 · Average shot: 2.2 s

  3. 03Ad ideas: every spot built on a everyday heroism

    Before you present an idea, you need to know who has done it, and how.

    Home Centre “A Dad's Job” is built on a everyday heroism. Search the library by idea to see every spot that uses it.

    Isadore “Cycling Struggles”© IsadoreDiet Coke “Drink What Ya Mama Gave Ya”© Diet CokeWhirlpool “Dad & Andy”© WhirlpoolProstate Cancer UK “Ode to Dads”© Prostate Cancer UK
    Isadore · Diet Coke · Whirlpool · Prostate Cancer UK

More commercials by Tahaab Rais

  • UAE Government Media Office "A Winter Through My Eyes" (2022) commercial still© UAE Government Media OfficeUAE Government Media Office “A Winter Through My Eyes” 2022Dir. Tahaab RaisDubai Lynx Gold 2022

More from FP7 McCANN

  • Allianz "The Patient" (2026) commercial still© AllianzAllianz “The Patient” 2026Dir. Mostafa Sherif · FP7 McCANN
  • Harley-Davidson Dubai "Mid-Life Check" (2025) commercial still© Harley-Davidson DubaiHarley-Davidson Dubai “Mid-Life Check” 2025Dir. Marcos Cardoso · FP7 McCANN
  • Testicular Cancer Society "Sponsored Balls" (2025) commercial still© Testicular Cancer SocietyTesticular Cancer Society “Sponsored Balls” 2025Dir. Yago Casariego · FP7 McCANN
  • Ooredoo "Ooredoo - UFO" (2022) commercial still© OoredooOoredoo “Ooredoo - UFO” 2022Dir. Adrian De Sa Garces · FP7 McCANN
  • City Centre "Shopping" (2020) commercial still© City CentreCity Centre “Shopping” 2020Dir. Mohamed Fathy · FP7 McCANN
  • Nescafe 3in1 Milky "Nescafé 3in1 Milky" (2020) commercial still© Nescafe 3in1 MilkyNescafe 3in1 Milky “Nescafé 3in1 Milky” 2020Dir. Tameem Youness · FP7 McCANN

Award-winning retail commercials

Questions

Who directed the Home Centre “A Dad's Job” commercial?

Tahaab Rais directed it, produced by Deja Vu, for the agency FP7 McCANN.

Which agency made Home Centre “A Dad's Job”?

FP7 McCANN created it for Home Centre (2020).

What awards did Home Centre “A Dad's Job” win?

1 awards, including Epica 2020 Silver Retail Services.

What is the tagline of Home Centre “A Dad's Job”?

“Here's to your moms who do a dad's job every day.”

Sources for the credits and awards

winners.epica-awards.com