framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

H2oh! “Gesticuladores” 2024

H2oh! “Gesticuladores” (2024) is a H2oh! commercial directed by Daniel Rosenfeld for Isla, produced by Argentina Cine. It won one award: El Ojo de Iberoamérica 2024 Silver Producción Audiovisual.

Argentinians are ridiculously expressive when they tell stories, using exaggerated gestures, and H2oh! Sin Gas is the perfect drink for them.

Video: argentinacine on Vimeo

Shot by shot

  1. A woman in a patterned shirt holds a large bottle of pink H2oh! drink, gesticulating with her other hand in a kitchen.© H2oh!0:00
  2. A man with glasses and a beard looks at a woman's hand holding a pink bottle, in a dimly lit room.© H2oh!0:05
  3. Five friends, casually dressed, gather in a cozy kitchen, eating and drinking, as one woman actively gesticulates while speaking.© H2oh!0:13
  4. A man in his 30s, wearing a green shirt and blue hoodie, gestures with a large plastic bottle of H2oh! while talking to friends at a table in a bar.© H2oh!0:24
  5. A man with long hair and a beard, wearing a dark blue shirt with white stripes, looks intently at an orange bottle being offered to him in a dimly lit bar.© H2oh!0:29
  6. A young man in a blue sweater talks on the phone while holding an orange bottle, walking past a bus stop on a sunny city street.© H2oh!0:37
  7. Two women are in a kitchen, one sitting on the counter eating, the other standing and talking animatedly while holding a bottle.© H2oh!0:42
  8. A man in his 30s, wearing a green soccer jersey and blue hoodie, sits at a table with friends, gesturing animatedly while holding a bottle of H2oh! in a casual bar setting.© H2oh!0:44
  9. A man with a beard and a grey hoodie sits at a table, gesturing with his hands as if to say "stop" or "no" in an interior setting.© H2oh!0:46
  10. A woman's hands are shown in a medium closeup, opening a bottle of H2oh! Pomelada soda, in an interior setting.© H2oh!0:48
  11. A young man with a bowl cut talks on the phone and gestures with his finger while sitting next to a woman with curly hair at an outdoor cafe.© H2oh!0:52
  12. A person's hand pours pink H2oh! Pomelada drink from a plastic bottle into a glass on a wooden table set with plates.© H2oh!0:56

Stills © H2oh!. Made by Isla, Argentina Cine and Daniel Rosenfeld.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Argentinians' exaggerated gestures while storytelling, fueled by H2oh! Sin Gas.

Tagline: “Perfectas para el gesticulador que llevamos dentro.”

exaggerated gesturesslice of life momentshumorous anecdotesproduct as facilitatorcultural insighteveryday situations

The cut

Length
62 s
Shots
43
Average shot
1.4 s

What creatives use H2oh! “Gesticuladores” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of H2oh! “Gesticuladores”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman in a patterned shirt holds a large bottle of pink H2oh! drink, gesticulating with her other hand in a kitchen.© H2oh!A man with glasses and a beard looks at a woman's hand holding a pink bottle, in a dimly lit room.© H2oh!Five friends, casually dressed, gather in a cozy kitchen, eating and drinking, as one woman actively gesticulates while speaking.© H2oh!A man in his 30s, wearing a green shirt and blue hoodie, gestures with a large plastic bottle of H2oh! while talking to friends at a table in a bar.© H2oh!
    Frames from H2oh! “Gesticuladores”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of H2oh! “Gesticuladores” in order, with its length, framing and what happens in it.

    A woman in a patterned shirt holds a large bottle of pink H2oh! drink, gesticulating with her other hand in a kitchen.© H2oh!A man with glasses and a beard looks at a woman's hand holding a pink bottle, in a dimly lit room.© H2oh!Five friends, casually dressed, gather in a cozy kitchen, eating and drinking, as one woman actively gesticulates while speaking.© H2oh!A man in his 30s, wearing a green shirt and blue hoodie, gestures with a large plastic bottle of H2oh! while talking to friends at a table in a bar.© H2oh!A man with long hair and a beard, wearing a dark blue shirt with white stripes, looks intently at an orange bottle being offered to him in a dimly lit bar.© H2oh!A young man in a blue sweater talks on the phone while holding an orange bottle, walking past a bus stop on a sunny city street.© H2oh!
    Length: 62 s · Shots: 43 · Average shot: 1.4 s

  3. 03Ad ideas: every spot built on a slice of life moments

    Before you present an idea, you need to know who has done it, and how.

    H2oh! “Gesticuladores” is built on a slice of life moments. Search the library by idea to see every spot that uses it.

    Eli Lilly and Company “Good Days”© Eli Lilly and CompanyEli Lilly “Hands”© Eli LillyRiyadh Season “Battle Of The Baddest”© Riyadh SeasonMemorial Sloan Kettering Cancer Center “Working with Cancer Pledge”© Memorial Sloan Kettering Cancer Center
    Eli Lilly and Company · Eli Lilly · Riyadh Season · Memorial Sloan Kettering Cancer Center

More commercials by Daniel Rosenfeld

  • Burger King "Desmechada" (2024) commercial still© Burger KingBurger King “Desmechada” 2024Dir. Daniel Rosenfeld
  • Chocoarroz "Muerde" (2024) commercial still© ChocoarrozChocoarroz “Muerde” 2024Dir. Daniel Rosenfeld
  • HBO "Piazzolla - Los años del tiburon" (2024) commercial still© HBOHBO “Piazzolla - Los años del tiburon” 2024Dir. Daniel Rosenfeld

More from Isla

Award-winning drinks commercials

  • Sitges - International Fantastic Film Festival of Catalonia "Chess" (2024) commercial still© Sitges - International Fantastic Film Festival of CataloniaSitges - International Fantastic Film Festival of Catalonia “Chess” 2024Dir. Marc OrtizEurobest Grand Prix 2024
  • Pocari Sweat "Find Your Own Way" (2022) commercial still© Pocari SweatPocari Sweat “Find Your Own Way” 2022Dir. Ken Nakano · Dentsu Inc.AdFest Grand Prix 2022
  • Gatorade "Replay" (2010) commercial still© GatoradeGatorade “Replay” 2010Dir. Kris Belman · TBWA\Chiat\DayANDY Awards 2010
  • Coca-Cola "Coca-Cola TV campaign" (2009) commercial still© Coca-ColaCoca-Cola “Coca-Cola TV campaign” 2009Fortune PromosevenDubai Lynx Grand Prix 2009
  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Evian "Waterboy" (2004) commercial still© EvianEvian “Waterboy” 2004Dir. soandsau · BETC Euro RSCGEurobest Grand Prix 2004

Questions

Who directed the H2oh! “Gesticuladores” commercial?

Daniel Rosenfeld directed it, produced by Argentina Cine, for the agency Isla.

Which agency made H2oh! “Gesticuladores”?

Isla created it for H2oh! (2024).

What awards did H2oh! “Gesticuladores” win?

1 awards, including El Ojo de Iberoamérica 2024 Silver Producción Audiovisual.

What is the tagline of H2oh! “Gesticuladores”?

“Perfectas para el gesticulador que llevamos dentro.”

Sources for the credits and awards

elojodeiberoamerica.com