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Goel TMT “Band Baaja Bitiya” 2026

Goel TMT “Band Baaja Bitiya” (2026) is a Goel TMT commercial directed by Prosit Roy for Wisteria, produced by The Unicorn Films. It won 2 awards, including LIA 2026 Silver — Production & Post / Performance/Casting and shots Awards Asia Pacific 2026 Gold — Charity/PSA.

A father, initially hesitant about his daughter's marriage, eventually embraces her return home with a celebratory band, highlighting the importance of family support.

Video: GOEL TMT on YouTube

Shot by shot

  1. A band of men in red and blue uniforms with drums and bright lights marches out of an ornate archway at night, with a car and other people on the street.© Goel TMT0:00
  2. A middle-aged man in glasses and traditional attire conducts a marching band in red uniforms, playing drums and brass instruments at night.© Goel TMT0:30
  3. A woman in her 30s holds a baby on a balcony, looking down at something off-screen, with blurred lights in the foreground.© Goel TMT0:58
  4. A black cow with a rope around its head is being fed by a person's hand in front of an old building with a green door.© Goel TMT1:13
  5. A middle-aged man with glasses and a patterned sweater holds onto a bar in a crowded vehicle, looking intently at something off-screen.© Goel TMT1:26
  6. A middle-aged man with glasses and a white shirt dances energetically with his arm raised, surrounded by a band in a festive street at night.© Goel TMT1:39
  7. A middle-aged man with gray hair and glasses looks surprised as he turns his head to the camera in an outdoor setting.© Goel TMT1:47
  8. A young woman in a cream sweater stands between two band members in red uniforms, holding a helmet, looking serious at night.© Goel TMT2:00
  9. A young man with a beard, wearing a track jacket, smiles at an older man in a home's entryway.© Goel TMT2:11
  10. A middle-aged man with glasses and a sweater looks concerned, then gestures with his hand, in a lively outdoor setting with musicians in the background.© Goel TMT2:24
  11. A middle-aged man with glasses and a sweater holds a child close, looking emotional, with a band playing in the background at night.© Goel TMT2:37
  12. A father with gray hair and glasses hugs his daughter tightly, while a band in red uniforms plays in the background on a street at night.© Goel TMT2:51

Stills © Goel TMT. Made by Wisteria, The Unicorn Films and Prosit Roy.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A father's journey from traditional expectations to unconditional love and support for his daughter.

Tagline: “Support is strength”

father-daughter bondtraditional vs modern valuescelebratory processionemotional reunionovercoming societal pressuresymbolic music

The cut

Length
201 s
Shots
59
Average shot
3.4 s

What creatives use Goel TMT “Band Baaja Bitiya” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Goel TMT “Band Baaja Bitiya”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A band of men in red and blue uniforms with drums and bright lights marches out of an ornate archway at night, with a car and other people on the street.© Goel TMTA middle-aged man in glasses and traditional attire conducts a marching band in red uniforms, playing drums and brass instruments at night.© Goel TMTA woman in her 30s holds a baby on a balcony, looking down at something off-screen, with blurred lights in the foreground.© Goel TMTA black cow with a rope around its head is being fed by a person's hand in front of an old building with a green door.© Goel TMT
    Frames from Goel TMT “Band Baaja Bitiya”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Goel TMT “Band Baaja Bitiya” in order, with its length, framing and what happens in it.

    A band of men in red and blue uniforms with drums and bright lights marches out of an ornate archway at night, with a car and other people on the street.© Goel TMTA middle-aged man in glasses and traditional attire conducts a marching band in red uniforms, playing drums and brass instruments at night.© Goel TMTA woman in her 30s holds a baby on a balcony, looking down at something off-screen, with blurred lights in the foreground.© Goel TMTA black cow with a rope around its head is being fed by a person's hand in front of an old building with a green door.© Goel TMTA middle-aged man with glasses and a patterned sweater holds onto a bar in a crowded vehicle, looking intently at something off-screen.© Goel TMTA middle-aged man with glasses and a white shirt dances energetically with his arm raised, surrounded by a band in a festive street at night.© Goel TMT
    Length: 201 s · Shots: 59 · Average shot: 3.4 s

  3. 03Ad ideas: every spot built on a father-daughter bond

    Before you present an idea, you need to know who has done it, and how.

    Goel TMT “Band Baaja Bitiya” is built on a father-daughter bond. Search the library by idea to see every spot that uses it.

    Prison Radio Association “Connection”© Prison Radio AssociationApple “Heartstrings”© AppleNike “Voice of Belief”© NikeAudi “Daughter”© Audi
    Prison Radio Association · Apple · Nike · Audi

Award-winning other commercials

Questions

Who directed the Goel TMT “Band Baaja Bitiya” commercial?

Prosit Roy directed it, produced by The Unicorn Films, for the agency Wisteria.

Which agency made Goel TMT “Band Baaja Bitiya”?

Wisteria created it for Goel TMT (2026).

What awards did Goel TMT “Band Baaja Bitiya” win?

2 awards, including LIA 2026 Silver — Production & Post / Performance/Casting and shots Awards Asia Pacific 2026 Gold — Charity/PSA.

What is the tagline of Goel TMT “Band Baaja Bitiya”?

“Support is strength”

Sources for the credits and awards

2026.liaentries.comshots2026.liaentries.com