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Girl Up “Today We Rise” 2021

Girl Up “Today We Rise” (2021) is a Girl Up commercial directed by Giovanni Messner for Ogilvy, produced by BrotherTV. It won 3 awards, including Clio 2020 Bronze — Branded Entertainment & Content / Film - Unscripted, LIA 2021 Bronze — TV/Cinema / Public Service/NGO/Charities and Ad Age Best Ads of 2021 #28.

Girls and women from diverse backgrounds watch and repeat Kamala Harris's oath of office, symbolizing their collective empowerment and future leadership.

Video: Girl Up on YouTube

Shot by shot

  1. A young Black girl with braids runs into a living room and sits on a couch with her mother and sister, who are watching something off-screen.© Girl Up0:00
  2. Two young girls with long, curly hair sit at a wooden table, looking intently at a laptop screen in a sunlit room.© Girl Up0:10
  3. Two women, one with blonde hair and one with brown hair, sit close together on a couch, looking off-screen in a cozy living room.© Girl Up0:15
  4. Two children, a boy and a girl, are seen in a medium closeup, looking down with serious expressions in an interior setting.© Girl Up0:22
  5. A young girl with light brown hair and a serious expression looks off-camera, with soft natural light illuminating her face.© Girl Up0:30
  6. A young female with light brown hair and a light blue hoodie looks down thoughtfully in a dimly lit interior setting.© Girl Up0:37
  7. Two women, one with a prosthetic leg, sit on a couch in a living room, looking off-screen with neutral expressions.© Girl Up0:42
  8. Two people, one in blue jeans and the other in pink pants, hold hands, illuminated by sunlight streaming through a window.© Girl Up0:46
  9. A young girl with curly brown hair and a maroon hoodie looks intently to the right, with another person out of focus in the foreground.© Girl Up0:54
  10. Kamala Harris, a woman in her 50s, raises her right hand and smiles while taking an oath outdoors during the day.© Girl Up0:58
  11. A young girl with blonde hair in a floral shirt sits on a woman's lap, looking up and talking to her in a cozy interior setting.© Girl Up1:09
  12. A diverse group of young women, wearing face masks and blue tops, cheer and clap while looking directly at the camera in an indoor setting.© Girl Up1:13

Stills © Girl Up. Made by Ogilvy, BrotherTV and Giovanni Messner.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Girls and women repeat Kamala Harris's oath, symbolizing collective empowerment.

Tagline: “When one girl rises, all girls rise.”

role modelcollective actionempowerment through repetitiondiverse representationfuture leadersinspirational figures

The cut

Length
79 s
Shots
29
Average shot
2.7 s

What creatives use Girl Up “Today We Rise” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Girl Up “Today We Rise”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young Black girl with braids runs into a living room and sits on a couch with her mother and sister, who are watching something off-screen.© Girl UpTwo young girls with long, curly hair sit at a wooden table, looking intently at a laptop screen in a sunlit room.© Girl UpTwo women, one with blonde hair and one with brown hair, sit close together on a couch, looking off-screen in a cozy living room.© Girl UpTwo children, a boy and a girl, are seen in a medium closeup, looking down with serious expressions in an interior setting.© Girl Up
    Frames from Girl Up “Today We Rise”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Girl Up “Today We Rise” in order, with its length, framing and what happens in it.

    A young Black girl with braids runs into a living room and sits on a couch with her mother and sister, who are watching something off-screen.© Girl UpTwo young girls with long, curly hair sit at a wooden table, looking intently at a laptop screen in a sunlit room.© Girl UpTwo women, one with blonde hair and one with brown hair, sit close together on a couch, looking off-screen in a cozy living room.© Girl UpTwo children, a boy and a girl, are seen in a medium closeup, looking down with serious expressions in an interior setting.© Girl UpA young girl with light brown hair and a serious expression looks off-camera, with soft natural light illuminating her face.© Girl UpA young female with light brown hair and a light blue hoodie looks down thoughtfully in a dimly lit interior setting.© Girl Up
    Length: 79 s · Shots: 29 · Average shot: 2.7 s

  3. 03Ad ideas: every spot built on a collective action

    Before you present an idea, you need to know who has done it, and how.

    Girl Up “Today We Rise” is built on a collective action. Search the library by idea to see every spot that uses it.

    Snickers “Fix the World”© SnickersTerry Fox Foundation “Finish It”© Terry Fox FoundationMonster.com “Daybreak”© Monster.comNike “Juntas Imparables”© Nike
    Snickers · Terry Fox Foundation · Monster.com · Nike

More commercials by Giovanni Messner

  • CIBC "We Are Expecting" (2022) commercial still© CIBCCIBC “We Are Expecting” 2022Dir. Giovanni Messner · TBWA\Canada
  • Juvéderm "Lift It" (2019) commercial still© JuvédermJuvéderm “Lift It” 2019Dir. Giovanni Messner · DDB Worldwide

More from Ogilvy

  • Viatris "Make Love Last" (2025) commercial still© ViatrisViatris “Make Love Last” 2025OgilvyClio Awards Grand Prix 2025
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023
  • Perrier "Lion" (1991) commercial still© PerrierPerrier “Lion” 1991OgilvyCannes Lions Grand Prix 1991
  • Sprite "HURTS REAL GOOD" (2026) commercial still© SpriteSprite “HURTS REAL GOOD” 2026Dir. Julien & Quentin · Ogilvyshots Awards Gold 2026
  • Nanhi Kali "One is a Big Number" (2026) commercial still© Nanhi KaliNanhi Kali “One is a Big Number” 2026Dir. Afshan Hussain Shaikh · Ogilvyshots Awards Gold 2026
  • Powerade "The Ladder" (2026) commercial still© PoweradePowerade “The Ladder” 2026Dir. Jackson Tisi · OgilvyAICP Awards Winner 2026

Award-winning public service & ngo commercials

Questions

Who directed the Girl Up “Today We Rise” commercial?

Giovanni Messner directed it, produced by BrotherTV, for the agency Ogilvy.

Which agency made Girl Up “Today We Rise”?

Ogilvy created it for Girl Up (2021).

What awards did Girl Up “Today We Rise” win?

3 awards, including Clio 2020 Bronze — Branded Entertainment & Content / Film - Unscripted, LIA 2021 Bronze — TV/Cinema / Public Service/NGO/Charities and Ad Age Best Ads of 2021 #28.

What is the tagline of Girl Up “Today We Rise”?

“When one girl rises, all girls rise.”

Sources for the credits and awards

web.archive.orgclios.com2021.liaentries.com