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George at ASDA “Arrive Like You Mean It” 2022

George at ASDA “Arrive Like You Mean It” (2022) is a George at ASDA commercial directed by Mr Yankey for Impero. It won one award: British Arrows 21/22 Silver — Retailers.

Kids confidently return to school, showcasing their unique styles and personalities in George at ASDA's new school uniform collection.

Video: George At Asda on YouTube

Shot by shot

  1. A wide shot of a large, ornate black metal gate with "George at ASDA" text superimposed, surrounded by green hedges and bare trees under a bright sky.© George at ASDA0:00
  2. A blue car drives through an open ornate black gate on a sunny day, with the words "George. PRESENTS" overlaid on the screen.© George at ASDA0:01
  3. A young girl in a pink puffer jacket and school uniform dances confidently in front of a blue car, framed by large iron gates on a sunny day.© George at ASDA0:02
  4. A child's feet in black ballet flats and grey socks are centered on a blue and yellow painted ground, with other children's feet in the background.© George at ASDA0:06
  5. A young Black girl in a school uniform and a puffer jacket dances energetically with other children in a sunny outdoor setting.© George at ASDA0:09
  6. A young boy in a green sweater sits on a wooden platform, holding a large book titled "A Book of Legendary Women," while a girl in a school uniform stands beside him, holding his hand in a schoolyard.© George at ASDA0:10
  7. A young male student in a white shirt and blue tie rides a scooter in a schoolyard, looking back at the camera.© George at ASDA0:16
  8. A young male student in a white shirt and blue tie looks intensely at the camera while walking in a schoolyard during the day.© George at ASDA0:18
  9. A young girl with long dark hair and a red cardigan sits on colorful mosaic steps outside a school, playing with a blue toy.© George at ASDA0:20
  10. A young girl with long dark hair and a red headband, wearing a red blazer, smiles and gestures excitedly on the steps of a school building.© George at ASDA0:21
  11. A female teen in a wheelchair spins a basketball on her finger in a school gym, with "GREAT VALUE" text on screen.© George at ASDA0:24
  12. A diverse group of school children in uniforms stand in a sunny schoolyard, with a girl in a red cardigan dancing in the foreground, and text overlays.© George at ASDA0:26

Stills © George at ASDA. Made by Impero and Mr Yankey.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Kids express individuality and confidence through George at ASDA school uniforms.

Tagline: “Arrive Like You Mean It. Everything for school by George. Exclusively at ASDA.”

kids being coolschool's out for summerback to schoolempowerment anthemdiverse cast

The cut

Length
30 s
Shots
21
Average shot
1.4 s

What creatives use George at ASDA “Arrive Like You Mean It” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of George at ASDA “Arrive Like You Mean It”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot of a large, ornate black metal gate with "George at ASDA" text superimposed, surrounded by green hedges and bare trees under a bright sky.© George at ASDAA blue car drives through an open ornate black gate on a sunny day, with the words "George. PRESENTS" overlaid on the screen.© George at ASDAA young girl in a pink puffer jacket and school uniform dances confidently in front of a blue car, framed by large iron gates on a sunny day.© George at ASDAA child's feet in black ballet flats and grey socks are centered on a blue and yellow painted ground, with other children's feet in the background.© George at ASDA
    Frames from George at ASDA “Arrive Like You Mean It”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of George at ASDA “Arrive Like You Mean It” in order, with its length, framing and what happens in it.

    A wide shot of a large, ornate black metal gate with "George at ASDA" text superimposed, surrounded by green hedges and bare trees under a bright sky.© George at ASDAA blue car drives through an open ornate black gate on a sunny day, with the words "George. PRESENTS" overlaid on the screen.© George at ASDAA young girl in a pink puffer jacket and school uniform dances confidently in front of a blue car, framed by large iron gates on a sunny day.© George at ASDAA child's feet in black ballet flats and grey socks are centered on a blue and yellow painted ground, with other children's feet in the background.© George at ASDAA young Black girl in a school uniform and a puffer jacket dances energetically with other children in a sunny outdoor setting.© George at ASDAA young boy in a green sweater sits on a wooden platform, holding a large book titled "A Book of Legendary Women," while a girl in a school uniform stands beside him, holding his hand in a schoolyard.© George at ASDA
    Length: 30 s · Shots: 21 · Average shot: 1.4 s

  3. 03Ad ideas: every spot built on a back to school

    Before you present an idea, you need to know who has done it, and how.

    George at ASDA “Arrive Like You Mean It” is built on a back to school. Search the library by idea to see every spot that uses it.

    Sports Direct “School Starts Here”© Sports DirectAcademy Sports + Outdoors “Ask Them”© Academy Sports + OutdoorsPublix “Back To School”© PublixAcademy “Hands Up”© Academy
    Sports Direct · Academy Sports + Outdoors · Publix · Academy

More commercials by Mr Yankey

  • Lastminute.com "Mum's Messy Mind" (2025) commercial still© Lastminute.comLastminute.com “Mum's Messy Mind” 2025Dir. Mr Yankey · Trouble Maker
  • Specsavers "Time for an Eye Test" (2024) commercial still© SpecsaversSpecsavers “Time for an Eye Test” 2024Dir. Mr Yankey · Specsavers
  • UK Finance "London Finance - Reach Out" (2023) commercial still© UK FinanceUK Finance “London Finance - Reach Out” 2023Dir. Mr Yankey · M&C Saatchi
  • Airtasker "Winning Feeling" (2023) commercial still© AirtaskerAirtasker “Winning Feeling” 2023Dir. Mr Yankey · Mr. President

More from Impero

  • The Glenlivet "Glenlivet - Live Original" (2026) commercial still© The GlenlivetThe Glenlivet “Glenlivet - Live Original” 2026Dir. Tom Brown · Impero
  • Chivas "Crystal Gold" (2026) commercial still© ChivasChivas “Crystal Gold” 2026Dir. Fausto Becatti · Impero
  • Sue Ryder Charity "Sue Ryder - Death Deserves Better - Shireen" (2025) commercial still© Sue Ryder CharitySue Ryder Charity “Sue Ryder - Death Deserves Better - Shireen” 2025Dir. Tubby Brother · Impero
  • ASDA GEORGE "George - Bring It On" (2024) commercial still© ASDA GEORGEASDA GEORGE “George - Bring It On” 2024Dir. Harry Cauty · Impero
  • Carwow "Changing Your Car" (2024) commercial still© CarwowCarwow “Changing Your Car” 2024Dir. Matt Rendell · Impero
  • First Choice "Get Picky" (2023) commercial still© First ChoiceFirst Choice “Get Picky” 2023Dir. MrMr Film · Impero

Award-winning retail commercials

Questions

Who directed the George at ASDA “Arrive Like You Mean It” commercial?

Mr Yankey directed it, for the agency Impero.

Which agency made George at ASDA “Arrive Like You Mean It”?

Impero created it for George at ASDA (2022).

What awards did George at ASDA “Arrive Like You Mean It” win?

1 awards, including British Arrows 21/22 Silver — Retailers.

What is the tagline of George at ASDA “Arrive Like You Mean It”?

“Arrive Like You Mean It. Everything for school by George. Exclusively at ASDA.”

Sources for the credits and awards

britisharrows.com