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Garmin “SOS on Your Wrist” 2026

Garmin “SOS on Your Wrist” (2026) is a Garmin commercial directed by Cameron Thuman, produced by NativeFour. It won one award: ADC 2026 Bronze Cube Motion / Film Craft — Craft in Motion / Film / Cinematography.

The Garmin Quatix 8 Pro smartwatch offers advanced nautical features, including SOS capabilities, two-way messaging, and wireless helm control, ensuring safety and convenience on the water.

Video: Garmin on YouTube

Shot by shot

  1. A close-up shot of a Garmin Quatix 8 smartwatch with text "WE TOOK QUATIX® 8" on its screen, in a dark, moody setting.© Garmin0:00
  2. A Garmin Quatix 8 smartwatch is shown in a studio void, with text appearing and disappearing on its screen, against a bright light source and a dark background.© Garmin0:00
  3. A Garmin Quatix smartwatch is shown in a medium shot, with the word "PRO" in large white letters behind it, against a blue background with a bright reflection.© Garmin0:03
  4. A close-up shot of a black Garmin smartwatch with water droplets on it, displaying an emergency message on its screen, against a blue background.© Garmin0:08
  5. A close-up shot of a Garmin smartwatch displaying an incoming call from "Jeremy B" via Garmin Messen, with "SATELLITE/LTE CONNECTIONS" text on the left.© Garmin0:13
  6. A close-up shot of a Garmin smartwatch displaying an SOS notification with a countdown, against a blurred background.© Garmin0:14
  7. A close-up shot of a Garmin smartwatch screen displaying a two-way text message conversation, with a blue background.© Garmin0:18
  8. A close-up shot of a Garmin smartwatch displaying "HIGH TIDE" and other marine data, with text "BOAT MODE BRINGS THE HELM TO YOUR WRIST" on a blue background.© Garmin0:21
  9. A close-up of a Garmin smartwatch screen displaying "Heading Hold" and "WIRELESS HELM CONTROL" text.© Garmin0:30
  10. A close-up shot of a Garmin smartwatch displaying boating and sailing apps, with the word "Boat" highlighted on a blue background.© Garmin0:32
  11. A close-up shot of a Garmin smartwatch displaying a "REGATTA TIMER" with "5:00" on its screen, with the text "AND SO MUCH MORE" on the left.© Garmin0:34
  12. A close-up shot of a Garmin Quatix 8 Pro smartwatch, displaying nautical information, against a blurred blue background with text overlay.© Garmin0:35

Stills © Garmin. Made by NativeFour and Cameron Thuman.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Showcasing the smartwatch's comprehensive nautical features and emergency communication.

Tagline: “QUATIX 8 PRO Ultimate Nautical Smartwatch”

product demofeature showcaseemergency preparednesstechnological advancementnautical lifestyle

The cut

Length
43 s
Shots
16
Average shot
2.7 s
Format
cgi

What creatives use Garmin “SOS on Your Wrist” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Garmin “SOS on Your Wrist”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A close-up shot of a Garmin Quatix 8 smartwatch with text "WE TOOK QUATIX® 8" on its screen, in a dark, moody setting.© GarminA Garmin Quatix 8 smartwatch is shown in a studio void, with text appearing and disappearing on its screen, against a bright light source and a dark background.© GarminA Garmin Quatix smartwatch is shown in a medium shot, with the word "PRO" in large white letters behind it, against a blue background with a bright reflection.© GarminA close-up shot of a black Garmin smartwatch with water droplets on it, displaying an emergency message on its screen, against a blue background.© Garmin
    Frames from Garmin “SOS on Your Wrist”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Garmin “SOS on Your Wrist” in order, with its length, framing and what happens in it.

    A close-up shot of a Garmin Quatix 8 smartwatch with text "WE TOOK QUATIX® 8" on its screen, in a dark, moody setting.© GarminA Garmin Quatix 8 smartwatch is shown in a studio void, with text appearing and disappearing on its screen, against a bright light source and a dark background.© GarminA Garmin Quatix smartwatch is shown in a medium shot, with the word "PRO" in large white letters behind it, against a blue background with a bright reflection.© GarminA close-up shot of a black Garmin smartwatch with water droplets on it, displaying an emergency message on its screen, against a blue background.© GarminA close-up shot of a Garmin smartwatch displaying an incoming call from "Jeremy B" via Garmin Messen, with "SATELLITE/LTE CONNECTIONS" text on the left.© GarminA close-up shot of a Garmin smartwatch displaying an SOS notification with a countdown, against a blurred background.© Garmin
    Length: 43 s · Shots: 16 · Average shot: 2.7 s · Format: cgi

  3. 03Ad ideas: every spot built on a product demo

    Before you present an idea, you need to know who has done it, and how.

    Garmin “SOS on Your Wrist” is built on a product demo. Search the library by idea to see every spot that uses it.

    Bilt “Roomies”© BiltHeineken “The Closer”© HeinekenDot Incorporation “Making the world accessible, Dot by Dot”© Dot IncorporationGoogle “Beautiful Chaos ES - AUTO BEST TAKE”© Google
    Bilt · Heineken · Dot Incorporation · Google

More commercials by Cameron Thuman

  • Ram Trucks "Dust" (2026) commercial still© Ram TrucksRam Trucks “Dust” 2026Dir. Cameron Thuman
  • Los Sundays Tequila "Sunday in a bottle" (2026) commercial still© Los Sundays TequilaLos Sundays Tequila “Sunday in a bottle” 2026Dir. Cameron Thuman
  • Vredestein Tires "Reimagine Exploration" (2025) commercial still© Vredestein TiresVredestein Tires “Reimagine Exploration” 2025Dir. Cameron Thuman · Iris
  • Lincoln "Match Made" (2025) commercial still© LincolnLincoln “Match Made” 2025Dir. Cameron Thuman · Zhihu
  • KIA Motors "Tides of Change" (2025) commercial still© KIA MotorsKIA Motors “Tides of Change” 2025Dir. Cameron Thuman · MotorTrend
  • Urban Outlaw "Ascension" (2025) commercial still© Urban OutlawUrban Outlaw “Ascension” 2025Dir. Cameron Thuman

Award-winning tech commercials

Questions

Who directed the Garmin “SOS on Your Wrist” commercial?

Cameron Thuman directed it, produced by NativeFour.

What awards did Garmin “SOS on Your Wrist” win?

1 awards, including ADC 2026 Bronze Cube Motion / Film Craft — Craft in Motion / Film / Cinematography.

What is the tagline of Garmin “SOS on Your Wrist”?

“QUATIX 8 PRO Ultimate Nautical Smartwatch”

Sources for the credits and awards

oneclub.org