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FINN.no “Monday comes sailing” 2022

FINN.no “Monday comes sailing” (2022) is a FINN.no commercial directed by Erlend Westnes. It won one award: Epica 2022 Silver Online & Mobile services.

A family's peaceful Sunday fishing trip is interrupted by a frantic businessman on a jet ski, reminding them that Monday is coming and they should find a job they love.

Video: Erlend Westnes on Vimeo

Shot by shot

  1. A man, woman, and child are fishing from a small boat on a calm lake with distant land under a clear sky.© FINN.no0:00
  2. A man in a grey cap and orange fleece jacket looks out over the water, then turns to face the camera on a boat during the day.© FINN.no0:05
  3. A young boy and a woman in a red cap and life vests sit in a small boat on a calm lake, looking off-camera with fishing rods in hand.© FINN.no0:13
  4. Two people in a small boat are fishing on a calm lake with land in the background under a clear sky.© FINN.no0:16
  5. A man in a grey cap and orange jacket looks over his shoulder at something in the water, then turns to shout at someone off-screen on a boat.© FINN.no0:19
  6. A man rows a small wooden boat with a woman and a baby in the front, across a wide lake with a forested shore in the background.© FINN.no0:22
  7. Three people in a small wooden boat are being pulled by a jet ski across a calm body of water with rocky islands in the background under a clear sky.© FINN.no0:25
  8. A man in a suit and life vest rides a jet ski on the water, with a rocky coastline in the background under a clear sky.© FINN.no0:26
  9. A family of three, a child, a woman, and a man, are sitting in a small wooden boat on a calm lake during golden hour.© FINN.no0:31
  10. A man in a suit and life vest rides a jet ski on calm water, pointing and smiling at the camera with a rocky coastline in the background.© FINN.no0:32
  11. A man in a suit on a jet ski talks to a family in a small boat on a lake, with a forested shore in the background.© FINN.no0:34
  12. A man in a blue cap and orange jacket looks at a woman with curly hair on a boat, with a jet ski in the background on a sunny day.© FINN.no0:38

Stills © FINN.no. Made by Erlend Westnes.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Monday comes sailing, literally, to ruin Sunday.

Tagline: “Don't let Monday ruin Sunday. Find a job you actually look forward to.”

personification of Mondaycontrast of relaxation and stressunexpected interruptionexaggerated urgencyfinding joy in work

The cut

Length
50 s
Shots
22
Average shot
2.3 s

What creatives use FINN.no “Monday comes sailing” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of FINN.no “Monday comes sailing”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man, woman, and child are fishing from a small boat on a calm lake with distant land under a clear sky.© FINN.noA man in a grey cap and orange fleece jacket looks out over the water, then turns to face the camera on a boat during the day.© FINN.noA young boy and a woman in a red cap and life vests sit in a small boat on a calm lake, looking off-camera with fishing rods in hand.© FINN.noTwo people in a small boat are fishing on a calm lake with land in the background under a clear sky.© FINN.no
    Frames from FINN.no “Monday comes sailing”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of FINN.no “Monday comes sailing” in order, with its length, framing and what happens in it.

    A man, woman, and child are fishing from a small boat on a calm lake with distant land under a clear sky.© FINN.noA man in a grey cap and orange fleece jacket looks out over the water, then turns to face the camera on a boat during the day.© FINN.noA young boy and a woman in a red cap and life vests sit in a small boat on a calm lake, looking off-camera with fishing rods in hand.© FINN.noTwo people in a small boat are fishing on a calm lake with land in the background under a clear sky.© FINN.noA man in a grey cap and orange jacket looks over his shoulder at something in the water, then turns to shout at someone off-screen on a boat.© FINN.noA man rows a small wooden boat with a woman and a baby in the front, across a wide lake with a forested shore in the background.© FINN.no
    Length: 50 s · Shots: 22 · Average shot: 2.3 s

  3. 03Ad ideas: every spot built on a unexpected interruption

    Before you present an idea, you need to know who has done it, and how.

    FINN.no “Monday comes sailing” is built on a unexpected interruption. Search the library by idea to see every spot that uses it.

    Tubi “Interface Interruption”© TubiBoston Market “Eat Something”© Boston MarketFox Network “Billiards”© Fox NetworkThe Coca-Cola Company “Dentist”© The Coca-Cola Company
    Tubi · Boston Market · Fox Network · The Coca-Cola Company

Award-winning tech commercials

Questions

Who directed the FINN.no “Monday comes sailing” commercial?

Erlend Westnes directed it.

What awards did FINN.no “Monday comes sailing” win?

1 awards, including Epica 2022 Silver Online & Mobile services.

What is the tagline of FINN.no “Monday comes sailing”?

“Don't let Monday ruin Sunday. Find a job you actually look forward to.”

Sources for the credits and awards

winners.epica-awards.com