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Fare X Bene “No more empty desks” 2018

Fare X Bene “No more empty desks” (2018) is a Fare X Bene commercial directed by Federico Brugia for DLVBBDO, produced by Filmmaster. It won 2 awards, including Epica 2018 Gold Films & Series and Eurobest 2018 Gold Film Craft A02: Script.

A new student shares her harrowing story of cyberbullying and sexual assault, culminating in a suicide attempt, to warn her classmates about the devastating impact of online cruelty.

Video: FARE X BENE ETS on YouTube

Shot by shot

  1. A classroom of high school students are talking and laughing, with two girls standing by a desk in the foreground, and a boy in the midground.© Fare X Bene0:00
  2. A young female student with long brown hair and a pink hoodie speaks to someone off-camera in a classroom.© Fare X Bene0:23
  3. A young female student with long brown hair, wearing a pink hoodie, smiles and speaks in a classroom with a blackboard behind her.© Fare X Bene0:30
  4. A young female with long brown hair and a light pink top speaks directly to the camera in a classroom setting, expressing discomfort.© Fare X Bene0:36
  5. A group of diverse teenagers sit at desks in a classroom, listening intently to someone off-screen, with natural light streaming through windows.© Fare X Bene0:45
  6. A young female with long brown hair and a light pink top looks down and then up, speaking softly in an interior setting.© Fare X Bene1:02
  7. A young girl with glasses and a yellow top looks bored in a classroom, surrounded by other students, with a map on the wall.© Fare X Bene1:19
  8. A young female student with long brown hair, wearing a pink hoodie and jeans, stands in front of a blackboard in a classroom.© Fare X Bene1:30
  9. A young female with long brown hair looks down, then up, then down again, speaking with a somber expression in an interior setting.© Fare X Bene1:44
  10. A young female student with long blonde hair sits at a desk in a classroom, looking forward with other students behind her.© Fare X Bene2:04
  11. A woman with short dark hair and a green cardigan looks off-camera, listening intently in an interior setting.© Fare X Bene2:25
  12. A young female student stands in front of a classroom, addressing her classmates, with a blackboard behind her.© Fare X Bene2:41

Stills © Fare X Bene. Made by DLVBBDO, Filmmaster and Federico Brugia.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A powerful, emotional testimonial from a cyberbullying victim to raise awareness.

Tagline: “#nomoreemptydesks”

new student introductionconfessional storytellingshocking revelationemotional appealclassroom settingempty chair metaphor

The cut

Length
197 s
Shots
43
Average shot
4.6 s

What creatives use Fare X Bene “No more empty desks” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Fare X Bene “No more empty desks”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A classroom of high school students are talking and laughing, with two girls standing by a desk in the foreground, and a boy in the midground.© Fare X BeneA young female student with long brown hair and a pink hoodie speaks to someone off-camera in a classroom.© Fare X BeneA young female student with long brown hair, wearing a pink hoodie, smiles and speaks in a classroom with a blackboard behind her.© Fare X BeneA young female with long brown hair and a light pink top speaks directly to the camera in a classroom setting, expressing discomfort.© Fare X Bene
    Frames from Fare X Bene “No more empty desks”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Fare X Bene “No more empty desks” in order, with its length, framing and what happens in it.

    A classroom of high school students are talking and laughing, with two girls standing by a desk in the foreground, and a boy in the midground.© Fare X BeneA young female student with long brown hair and a pink hoodie speaks to someone off-camera in a classroom.© Fare X BeneA young female student with long brown hair, wearing a pink hoodie, smiles and speaks in a classroom with a blackboard behind her.© Fare X BeneA young female with long brown hair and a light pink top speaks directly to the camera in a classroom setting, expressing discomfort.© Fare X BeneA group of diverse teenagers sit at desks in a classroom, listening intently to someone off-screen, with natural light streaming through windows.© Fare X BeneA young female with long brown hair and a light pink top looks down and then up, speaking softly in an interior setting.© Fare X Bene
    Length: 197 s · Shots: 43 · Average shot: 4.6 s

  3. 03Ad ideas: every spot built on a emotional appeal

    Before you present an idea, you need to know who has done it, and how.

    Fare X Bene “No more empty desks” is built on a emotional appeal. Search the library by idea to see every spot that uses it.

    Change the Ref “The Shotline”© Change the RefFoundation to Combat Antisemitism “The Blue Square: Standing Up to Jewish Hate”© Foundation to Combat AntisemitismSave The Children “Rain”© Save The ChildrenWaka Kotahi “Through My Eyes”© Waka Kotahi
    Change the Ref · Foundation to Combat Antisemitism · Save The Children · Waka Kotahi

More commercials by Federico Brugia

  • Audi "Land of quattro" (2014) commercial still© AudiAudi “Land of quattro” 2014Dir. Federico Brugia · VerbaEffie Awards Gold 2014
  • Ferrero "Estathe - The Unique Taste of Freedom" (2023) commercial still© FerreroFerrero “Estathe - The Unique Taste of Freedom” 2023Dir. Federico Brugia
  • Twinings "Tealand" (2022) commercial still© TwiningsTwinings “Tealand” 2022Dir. Federico Brugia · Saatchi & Saatchi - USA
  • Mercedes Benz "GLK" (2022) commercial still© Mercedes BenzMercedes Benz “GLK” 2022Dir. Federico Brugia · DLVBBDO
  • Orb Group "Edison" (2022) commercial still© Orb GroupOrb Group “Edison” 2022Dir. Federico Brugia · Havas Worldwide
  • Lancia Y "Black and Noir" (2022) commercial still© Lancia YLancia Y “Black and Noir” 2022Dir. Federico Brugia · Armando Testa Studios

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Questions

Who directed the Fare X Bene “No more empty desks” commercial?

Federico Brugia directed it, produced by Filmmaster, for the agency DLVBBDO.

Which agency made Fare X Bene “No more empty desks”?

DLVBBDO created it for Fare X Bene (2018).

What awards did Fare X Bene “No more empty desks” win?

2 awards, including Epica 2018 Gold Films & Series and Eurobest 2018 Gold Film Craft A02: Script.

What is the tagline of Fare X Bene “No more empty desks”?

“#nomoreemptydesks”

Sources for the credits and awards

winners.epica-awards.comThe Work

Fare X Bene “No more empty desks” (2018) Commercial by Federico Brugia: Credits, Awards & Stills