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Marionnaud “Clap” 2014

Marionnaud “Clap” (2014) is a Marionnaud commercial directed by Alessio Fava for DLVBBDO, produced by BRW. It won one award: Epica 2014 Bronze Health & Beauty.

A woman in her pajamas walks through her dimly lit home, clapping her hands to turn on lights, revealing her need for soft hands.

Video: Alessio Fava on YouTube

Shot by shot

  1. A woman in pajamas walks into a dimly lit bedroom, turning on lights as she enters, seen through an open doorway.© Marionnaud0:00
  2. A person's bare feet and lower legs in light-colored pajamas walk across a white shag rug in a dimly lit room.© Marionnaud0:05
  3. A woman in a tank top and pajama pants walks slowly through a dimly lit bedroom, looking around cautiously.© Marionnaud0:08
  4. A woman with short brown hair, wearing a grey tank top, stands in a dimly lit room, looking up and to the right.© Marionnaud0:09
  5. A woman in her 30s, wearing a tank top and pajama pants, claps her hands in a dimly lit bedroom.© Marionnaud0:12
  6. A woman with dark hair in a grey tank top rubs her hands together, then looks up with a concerned expression in a dimly lit room.© Marionnaud0:13
  7. A woman in her 30s, wearing a grey tank top and light-colored pajama pants, stands in a dimly lit bedroom, looking around with a concerned expression.© Marionnaud0:15
  8. A woman with short brown hair, wearing a grey tank top, claps her hands in a dimly lit room with a lamp and furniture.© Marionnaud0:17
  9. A woman in her 30s, wearing a grey tank top, looks surprised and then relieved in a dimly lit bedroom.© Marionnaud0:19
  10. A young woman in a tank top and shorts stands in a dimly lit room, looking up and moving her hands as if applying something to her face.© Marionnaud0:23
  11. A white tube of Marionnaud hand cream stands on a wooden surface, with text "Ultra soft hands. Marionnaud" appearing on screen.© Marionnaud0:25
  12. A woman sits alone on a bed in a dimly lit bedroom, looking thoughtful.© Marionnaud0:28

Stills © Marionnaud. Made by DLVBBDO, BRW and Alessio Fava.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Clapping hands to turn on lights reveals the need for hand cream.

Tagline: “Ultra soft hands.”

magical realismeveryday problem, magical solutionreveal of product benefitsilent film aesthetic

The cut

Length
30 s
Shots
15
Average shot
2.0 s

What creatives use Marionnaud “Clap” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Marionnaud “Clap”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman in pajamas walks into a dimly lit bedroom, turning on lights as she enters, seen through an open doorway.© MarionnaudA person's bare feet and lower legs in light-colored pajamas walk across a white shag rug in a dimly lit room.© MarionnaudA woman in a tank top and pajama pants walks slowly through a dimly lit bedroom, looking around cautiously.© MarionnaudA woman with short brown hair, wearing a grey tank top, stands in a dimly lit room, looking up and to the right.© Marionnaud
    Frames from Marionnaud “Clap”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Marionnaud “Clap” in order, with its length, framing and what happens in it.

    A woman in pajamas walks into a dimly lit bedroom, turning on lights as she enters, seen through an open doorway.© MarionnaudA person's bare feet and lower legs in light-colored pajamas walk across a white shag rug in a dimly lit room.© MarionnaudA woman in a tank top and pajama pants walks slowly through a dimly lit bedroom, looking around cautiously.© MarionnaudA woman with short brown hair, wearing a grey tank top, stands in a dimly lit room, looking up and to the right.© MarionnaudA woman in her 30s, wearing a tank top and pajama pants, claps her hands in a dimly lit bedroom.© MarionnaudA woman with dark hair in a grey tank top rubs her hands together, then looks up with a concerned expression in a dimly lit room.© Marionnaud
    Length: 30 s · Shots: 15 · Average shot: 2.0 s

  3. 03Ad ideas: every spot built on a magical realism

    Before you present an idea, you need to know who has done it, and how.

    Marionnaud “Clap” is built on a magical realism. Search the library by idea to see every spot that uses it.

    Squarespace “A Tale as Old as Websites”© SquarespaceBurbery “Burberry "Open Spaces”© BurberyPocari Sweat “Find Your Own Way”© Pocari SweatBurberry “Festive”© Burberry
    Squarespace · Burbery · Pocari Sweat · Burberry

More from DLVBBDO

Award-winning beauty & personal care commercials

Questions

Who directed the Marionnaud “Clap” commercial?

Alessio Fava directed it, produced by BRW, for the agency DLVBBDO.

Which agency made Marionnaud “Clap”?

DLVBBDO created it for Marionnaud (2014).

What awards did Marionnaud “Clap” win?

1 awards, including Epica 2014 Bronze Health & Beauty.

What is the tagline of Marionnaud “Clap”?

“Ultra soft hands.”

Sources for the credits and awards

winners.epica-awards.com