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Eli Lilly and Company “Good Days” 2026

Eli Lilly and Company “Good Days” (2026) is an Eli Lilly and Company commercial directed by John Hillcoat for Wieden+Kennedy, produced by Skunk. It won 5 awards, including Clio Health 2026 Gold — Film Craft / Casting / Performance and AICP Show 2026 Honoree Cause.

This ad highlights the emotional journey of living with Alzheimer's, emphasizing the importance of cherishing good days amidst the challenges of the disease.

Video: Eli Lilly and Company on YouTube

Frames

  1. A blurred figure is seen through a frosted glass door, then an older woman with short grey hair opens the door and looks out.© Eli Lilly and Company0:04
  2. A woman with light brown hair, wearing a white sweater, pours food from a red pot into a sink in a sunlit kitchen.© Eli Lilly and Company0:12
  3. A senior couple, a man in a suit and a woman in a purple top, embrace lovingly in a field at sunset, with text appearing on screen.© Eli Lilly and Company0:21
  4. Eli Lilly and Company “Good Days”, shot 8© Eli Lilly and Company0:22
  5. Eli Lilly and Company “Good Days”, shot 8© Eli Lilly and Company0:24
  6. Eli Lilly and Company “Good Days”, shot 8© Eli Lilly and Company0:25
  7. Eli Lilly and Company “Good Days”, shot 8© Eli Lilly and Company0:27

Stills © Eli Lilly and Company. Made by Wieden+Kennedy, Skunk and John Hillcoat.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Alzheimer's brings good and bad days, but good days make the fight worthwhile.

Tagline: “Lilly. A medicine company.”

slice of life momentscontrast of light and shadowemotional text overlayaging couple's enduring lovedog as companion

The cut

Length
30 s
Shots
8
Average shot
3.8 s

What creatives use Eli Lilly and Company “Good Days” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Eli Lilly and Company “Good Days”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A blurred figure is seen through a frosted glass door, then an older woman with short grey hair opens the door and looks out.© Eli Lilly and CompanyA woman with light brown hair, wearing a white sweater, pours food from a red pot into a sink in a sunlit kitchen.© Eli Lilly and CompanyA senior couple, a man in a suit and a woman in a purple top, embrace lovingly in a field at sunset, with text appearing on screen.© Eli Lilly and CompanyEli Lilly and Company “Good Days”, 0:22© Eli Lilly and Company
    Frames from Eli Lilly and Company “Good Days”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Eli Lilly and Company “Good Days” in order, with its length, framing and what happens in it.

    A blurred figure is seen through a frosted glass door, then an older woman with short grey hair opens the door and looks out.© Eli Lilly and CompanyA woman with light brown hair, wearing a white sweater, pours food from a red pot into a sink in a sunlit kitchen.© Eli Lilly and CompanyA senior couple, a man in a suit and a woman in a purple top, embrace lovingly in a field at sunset, with text appearing on screen.© Eli Lilly and CompanyEli Lilly and Company “Good Days”, 0:22© Eli Lilly and CompanyEli Lilly and Company “Good Days”, 0:24© Eli Lilly and CompanyEli Lilly and Company “Good Days”, 0:25© Eli Lilly and Company
    Length: 30 s · Shots: 8 · Average shot: 3.8 s

  3. 03Ad ideas: every spot built on a slice of life moments

    Before you present an idea, you need to know who has done it, and how.

    Eli Lilly and Company “Good Days” is built on a slice of life moments. Search the library by idea to see every spot that uses it.

    Eli Lilly “Hands”© Eli LillyRiyadh Season “Battle Of The Baddest”© Riyadh SeasonMemorial Sloan Kettering Cancer Center “Working with Cancer Pledge”© Memorial Sloan Kettering Cancer CenterSidral Mundet “Estamos”© Sidral Mundet
    Eli Lilly · Riyadh Season · Memorial Sloan Kettering Cancer Center · Sidral Mundet

More commercials by John Hillcoat

  • Apple Music "History of Sound" (2016) commercial still© Apple MusicApple Music “History of Sound” 2016Dir. John Hillcoat · TBWA\Media Arts LabThe One Show Gold 2016
  • Camelot/ National Lottery Good Causes Fund "Heroes Return" (2013) commercial still© Camelot/ National Lottery Good Causes FundCamelot/ National Lottery Good Causes Fund “Heroes Return” 2013Dir. John Hillcoat · AMV BBDOClio Awards Gold 2013
  • Samsung "Sink" (2016) commercial still© SamsungSamsung “Sink” 2016Dir. John Hillcoat · Leo BurnettEpica Silver 2016
  • Jameson Irish Wiskey "Iron Horse" (2013) commercial still© Jameson Irish WiskeyJameson Irish Wiskey “Iron Horse” 2013Dir. John Hillcoat · TBWA\Chiat\DayClio Awards Bronze 2013
  • Levi Strauss "To Work" (2011) commercial still© Levi StraussLevi Strauss “To Work” 2011Dir. John Hillcoat · Wieden+KennedyCannes Lions Bronze 2011
  • Coca-Cola "It's Beautiful" (2014) commercial still© Coca-ColaCoca-Cola “It's Beautiful” 2014Dir. John Hillcoat · Wieden+KennedyAICP Awards Honoree 2014

More from Wieden+Kennedy

  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Brawl Stars (Supercell) "Starr Park" (2021) commercial still© Brawl Stars (Supercell)Brawl Stars (Supercell) “Starr Park” 2021Dir. Steve Rogers · Wieden+KennedyCiclope Grand Prix 2020
  • Nike "You Can't Stop Us" (2020) commercial still© NikeNike “You Can't Stop Us” 2020Dir. Oscar Hudson · Wieden+KennedyCannes Lions Grand Prix 2021
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • Southern Comfort "Whatever's Comfortable: Beach" (2013) commercial still© Southern ComfortSouthern Comfort “Whatever's Comfortable: Beach” 2013Dir. Tim Godsall · Wieden+KennedyLondon International Awards Grand Prix 2013

Award-winning drinks commercials

  • Sitges - International Fantastic Film Festival of Catalonia "Chess" (2024) commercial still© Sitges - International Fantastic Film Festival of CataloniaSitges - International Fantastic Film Festival of Catalonia “Chess” 2024Dir. Marc OrtizEurobest Grand Prix 2024
  • Pocari Sweat "Find Your Own Way" (2022) commercial still© Pocari SweatPocari Sweat “Find Your Own Way” 2022Dir. Ken Nakano · Dentsu Inc.AdFest Grand Prix 2022
  • Gatorade "Replay" (2010) commercial still© GatoradeGatorade “Replay” 2010Dir. Kris Belman · TBWA\Chiat\DayANDY Awards 2010
  • Coca-Cola "Coca-Cola TV campaign" (2009) commercial still© Coca-ColaCoca-Cola “Coca-Cola TV campaign” 2009Fortune PromosevenDubai Lynx Grand Prix 2009
  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Evian "Waterboy" (2004) commercial still© EvianEvian “Waterboy” 2004Dir. soandsau · BETC Euro RSCGEurobest Grand Prix 2004

Questions

Who directed the Eli Lilly and Company “Good Days” commercial?

John Hillcoat directed it, produced by Skunk, for the agency Wieden+Kennedy.

Which agency made Eli Lilly and Company “Good Days”?

Wieden+Kennedy created it for Eli Lilly and Company (2026).

What awards did Eli Lilly and Company “Good Days” win?

5 awards, including Clio Health 2026 Gold — Film Craft / Casting / Performance, Clio Health 2026 Gold — Film Craft / Direction, Clio Health 2026 Bronze — Film / 61 Seconds to Five Minutes and AICP Show 2026 Honoree Cause.

What is the tagline of Eli Lilly and Company “Good Days”?

“Lilly. A medicine company.”

Sources for the credits and awards

aicpawards.comclios.comclios.comclios.comThe Workyoutube.comoneclub.org