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eBay “Belief” 2005

eBay “Belief” (2005) is an eBay commercial directed by Noam Murro for Goodby Silverstein & Partners, produced by Biscuit Filmworks. It won 3 awards, including Clio 2005 Gold — Television/Cinema / Direction and AICP Show 2005 Honoree Advertising Excellence / Campaign.

This commercial showcases the diverse and passionate community of eBay sellers, highlighting their dedication, resilience, and the meaningful impact their businesses have on their lives and others.

Video: eBay Inc. Corporate on YouTube

Shot by shot

  1. A wide shot of a city skyline at sunset, with buildings silhouetted against the colorful sky and a body of water visible on the right.© eBay0:00
  2. A woman with brown hair, wearing a white shirt and black pants, puts items into the open trunk of a blue car in a parking lot.© eBay0:10
  3. A woman with blonde hair, wearing a white top, sits at a desk by a window, opening a laptop in an office.© eBay0:19
  4. A young woman with blonde hair, wearing a white embroidered shirt, sits at a desk, looking tired and rubbing her nose while working on a laptop in a dimly lit room.© eBay0:26
  5. A person's hand writes notes and sketches in a spiral-bound notebook, seen from over their shoulder.© eBay0:37
  6. A young man with a mohawk and black hoodie sits in a forklift, looking intently to the right in a warehouse.© eBay0:42
  7. A person's hands hold a white smartphone, scrolling through the eBay app, with a blurred background.© eBay0:48
  8. A man's hand holds a blue pen, tapping it on a table next to a steaming mug and a piece of paper.© eBay0:56
  9. A person's hands are seen opening an orange eBay package on a textured surface, revealing the contents inside.© eBay1:06
  10. A close-up shot of a computer screen displays text and star ratings, indicating an eBay Top-rated seller and their average rating.© eBay1:13
  11. Two male warehouse workers in high-vis vests smile and laugh while working at a packing station in a busy warehouse.© eBay1:23
  12. A person's hands carefully apply a white iron-on name, "Jessica", to a small navy blue fabric pouch on a wooden surface.© eBay1:29

Stills © eBay. Made by Goodby Silverstein & Partners, Biscuit Filmworks and Noam Murro.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Showcase the human stories behind eBay sellers, emphasizing passion, hard work, and connection.

montage of diverse peoplevoiceover narrationeveryday struggles and triumphsproduct as enablercommunity and connectionbehind-the-scenes look

The cut

Length
101 s
Shots
65
Average shot
1.6 s

What creatives use eBay “Belief” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of eBay “Belief”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot of a city skyline at sunset, with buildings silhouetted against the colorful sky and a body of water visible on the right.© eBayA woman with brown hair, wearing a white shirt and black pants, puts items into the open trunk of a blue car in a parking lot.© eBayA woman with blonde hair, wearing a white top, sits at a desk by a window, opening a laptop in an office.© eBayA young woman with blonde hair, wearing a white embroidered shirt, sits at a desk, looking tired and rubbing her nose while working on a laptop in a dimly lit room.© eBay
    Frames from eBay “Belief”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of eBay “Belief” in order, with its length, framing and what happens in it.

    A wide shot of a city skyline at sunset, with buildings silhouetted against the colorful sky and a body of water visible on the right.© eBayA woman with brown hair, wearing a white shirt and black pants, puts items into the open trunk of a blue car in a parking lot.© eBayA woman with blonde hair, wearing a white top, sits at a desk by a window, opening a laptop in an office.© eBayA young woman with blonde hair, wearing a white embroidered shirt, sits at a desk, looking tired and rubbing her nose while working on a laptop in a dimly lit room.© eBayA person's hand writes notes and sketches in a spiral-bound notebook, seen from over their shoulder.© eBayA young man with a mohawk and black hoodie sits in a forklift, looking intently to the right in a warehouse.© eBay
    Length: 101 s · Shots: 65 · Average shot: 1.6 s

  3. 03Ad ideas: every spot built on a montage of diverse people

    Before you present an idea, you need to know who has done it, and how.

    eBay “Belief” is built on a montage of diverse people. Search the library by idea to see every spot that uses it.

    Levi's “Backstory”© Levi'sCruzcampo “Heavily Accented”© CruzcampoSAS Scandinavian Airlines “What is truely Scandinavian”© SAS Scandinavian AirlinesNike “Better, Mamba Forever”© Nike
    Levi's · Cruzcampo · SAS Scandinavian Airlines · Nike

More commercials by Noam Murro

  • VOLKSWAGEN POLO "Dog" (2009) commercial still© VOLKSWAGEN POLOVOLKSWAGEN POLO “Dog” 2009Dir. Noam Murro · DDBEurobest Grand Prix 2008
  • ChildFund International "Monster" (2024) commercial still© ChildFund InternationalChildFund International “Monster” 2024Dir. Noam Murro · WRTHYshots Awards Gold 2024
  • Guinness "Wheelchair basketball" (2016) commercial still© GuinnessGuinness “Wheelchair basketball” 2016Dir. Noam Murro · Abbott Mead Vickers BBDOIPA Effectiveness Awards Gold 2016
  • Jameson "Fire" (2012) commercial still© JamesonJameson “Fire” 2012Dir. Noam Murro · TBWA\Chiat\DayClio Awards Gold 2012
  • DirecTV "Hot House" (2011) commercial still© DirecTVDirecTV “Hot House” 2011Dir. Noam Murro · GreyDGA Awards 2011
  • Heineken "Handlebar Mustache" (2011) commercial still© HeinekenHeineken “Handlebar Mustache” 2011Dir. Noam Murro · Wieden+KennedyDGA Awards 2011

More from Goodby Silverstein & Partners

  • Nike "Skateboarding: Running" (1998) commercial still© NikeNike “Skateboarding: Running” 1998Goodby Silverstein & PartnersCannes Lions Grand Prix 1998
  • Cheetos "Other Hand" (2025) commercial still© CheetosCheetos “Other Hand” 2025Dir. Harold Einstein · Goodby Silverstein & PartnersANDY Awards Gold 2025
  • Frito Lay "Taste of Soccer" (2023) commercial still© Frito LayFrito Lay “Taste of Soccer” 2023Dir. We Are From LA · Goodby Silverstein & PartnersAICP Awards Winner 2023
  • Courageous Conversation Global Foundation "Not a Gun" (2021) commercial still© Courageous Conversation Global FoundationCourageous Conversation Global Foundation “Not a Gun” 2021Dir. Kevin Foley · Goodby Silverstein & PartnersANDY Awards Gold 2021
  • Xfinity "The Greatest Gift" (2021) commercial still© XfinityXfinity “The Greatest Gift” 2021Dir. Craig Gillespie · Goodby Silverstein & PartnersANDY Awards Gold 2021
  • Doritos "The Cool Ranch feat. Lil Nas X and Sam Elliott" (2020) commercial still© DoritosDoritos “The Cool Ranch feat. Lil Nas X and Sam Elliott” 2020Dir. Lance Acord · Goodby Silverstein & PartnersANDY Awards Gold 2020

Award-winning tech commercials

Questions

Who directed the eBay “Belief” commercial?

Noam Murro directed it, produced by Biscuit Filmworks, for the agency Goodby Silverstein & Partners.

Which agency made eBay “Belief”?

Goodby Silverstein & Partners created it for eBay (2005).

What awards did eBay “Belief” win?

3 awards, including Clio 2005 Gold — Television/Cinema / Direction, Clio 2005 Bronze — Television/Cinema / Dot Com Advertising and AICP Show 2005 Honoree Advertising Excellence / Campaign.

Sources for the credits and awards

aicpawards.comweb.archive.orgweb.archive.org