framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Dunlop “Forever Forward” 2016

Dunlop “Forever Forward” (2016) is a Dunlop commercial directed by Christopher Hewitt for Leo Burnett, produced by Knucklehead and E P Films. It won one award: Creative Circle 2016 Bronze FILM CRAFT - Best Editing.

This commercial showcases the relentless pursuit of progress and achievement across various fields, from design and engineering to extreme sports and racing, all powered by Dunlop's commitment to innovation.

Video: DunlopPolska on YouTube

Shot by shot

  1. A close-up shot of a man's eye, partially obscured by a yellow graphic with a black and white Dunlop logo, as the graphic slides away.© Dunlop0:00
  2. A close-up shot of a clay model of a car's rear quarter panel, showing intricate design lines and curves in a workshop.© Dunlop0:04
  3. A stack of dark tires is centered on a sepia-toned background with historical drawings of bicycles, buildings, and a bearded man, with Polish text at the bottom.© Dunlop0:08
  4. A male athlete in a blue jacket and white pants warms his hands outside a rustic wooden cabin in a snowy mountain landscape.© Dunlop0:14
  5. A male runner in a red shirt and black shorts runs across a vast, icy glacier with mountains in the background under a cloudy sky.© Dunlop0:20
  6. A male kitesurfer in a wetsuit performs an aerial trick, suspended against a cloudy sky over a body of water with mountains in the background.© Dunlop0:27
  7. A man with long hair and a mustache adjusts his goggles on his head, looking down with a serious expression outdoors.© Dunlop0:35
  8. A lone motorcyclist speeds down an empty runway towards distant snow-capped mountains under a clear blue sky.© Dunlop0:37
  9. A person in racing gloves adjusts a car's steering wheel, with a yellow subtitle visible at the bottom of the screen.© Dunlop0:44
  10. Racing cars speed past the camera on a track, with spectators in stands and buildings in the background under a bright sky.© Dunlop0:48
  11. A man in his 30s with a determined expression is shown in a split screen with two other men in winter gear, one of whom is being helped up, in a snowy, mountainous landscape.© Dunlop0:52
  12. A red BMW sports car with a spoiler drives away on a sunny day, with a lens flare visible.© Dunlop0:58

Stills © Dunlop. Made by Leo Burnett, Knucklehead and E P Films and Christopher Hewitt.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A montage of human ambition and engineering excellence, highlighting Dunlop's role in pushing boundaries.

Tagline: “Dunlop. Forever Forward.”

montage of human achievementhistorical contextextreme sportsracing adrenalinecraftsmanship and innovationvoiceover narration

The cut

Length
67 s
Shots
59
Average shot
1.1 s

What creatives use Dunlop “Forever Forward” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Dunlop “Forever Forward”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A close-up shot of a clay model of a car's rear quarter panel, showing intricate design lines and curves in a workshop.© DunlopA stack of dark tires is centered on a sepia-toned background with historical drawings of bicycles, buildings, and a bearded man, with Polish text at the bottom.© DunlopA male athlete in a blue jacket and white pants warms his hands outside a rustic wooden cabin in a snowy mountain landscape.© DunlopA male runner in a red shirt and black shorts runs across a vast, icy glacier with mountains in the background under a cloudy sky.© Dunlop
    Frames from Dunlop “Forever Forward”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Dunlop “Forever Forward” in order, with its length, framing and what happens in it.

    A close-up shot of a clay model of a car's rear quarter panel, showing intricate design lines and curves in a workshop.© DunlopA stack of dark tires is centered on a sepia-toned background with historical drawings of bicycles, buildings, and a bearded man, with Polish text at the bottom.© DunlopA male athlete in a blue jacket and white pants warms his hands outside a rustic wooden cabin in a snowy mountain landscape.© DunlopA male runner in a red shirt and black shorts runs across a vast, icy glacier with mountains in the background under a cloudy sky.© DunlopA male kitesurfer in a wetsuit performs an aerial trick, suspended against a cloudy sky over a body of water with mountains in the background.© DunlopA man with long hair and a mustache adjusts his goggles on his head, looking down with a serious expression outdoors.© Dunlop
    Length: 67 s · Shots: 59 · Average shot: 1.1 s

  3. 03Ad ideas: every spot built on a historical context

    Before you present an idea, you need to know who has done it, and how.

    Dunlop “Forever Forward” is built on a historical context. Search the library by idea to see every spot that uses it.

    Wikipedia “Knowledge is Human”© WikipediaReporters Without Borders “The First Speech / Russia”© Reporters Without BordersVolvo Car “A Million More”© Volvo CarHighmark Blue Cross Blue Shield Delaware “Blue Hen”© Highmark Blue Cross Blue Shield Delaware
    Wikipedia · Reporters Without Borders · Volvo Car · Highmark Blue Cross Blue Shield Delaware

More commercials by Christopher Hewitt

More from Leo Burnett

Award-winning auto commercials

Questions

Who directed the Dunlop “Forever Forward” commercial?

Christopher Hewitt directed it, produced by Knucklehead and E P Films, for the agency Leo Burnett.

Which agency made Dunlop “Forever Forward”?

Leo Burnett created it for Dunlop (2016).

What awards did Dunlop “Forever Forward” win?

1 awards, including Creative Circle 2016 Bronze FILM CRAFT - Best Editing.

What is the tagline of Dunlop “Forever Forward”?

“Dunlop. Forever Forward.”

Sources for the credits and awards

web.archive.org