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commercial director

Sye Allen

Sye Allen is a commercial director. FrameThrower's visual library has 24 of their commercials (2019–2026), cut shot by shot. The work includes spots for Vinted, Betfair, Dunelm and Truly Hard Seltzer, produced most often by Fresh Film and moremilk, for agencies including Momentum Worldwide, Fold7 and Ogilvy.

24
Commercials in our library
2019–2026
Active

01 · Featured

Sye Allen's most awarded commercial

Ariel - Procter & Gamble “Ditch the Dinge” (2026), still© Ariel - Procter & GambleAriel - Procter & Gamble “Ditch the Dinge” (2026), frame 2© Ariel - Procter & GambleAriel - Procter & Gamble “Ditch the Dinge” (2026), frame 3© Ariel - Procter & GambleAriel - Procter & Gamble “Ditch the Dinge” (2026), frame 4© Ariel - Procter & GambleAriel - Procter & Gamble “Ditch the Dinge” (2026), frame 5© Ariel - Procter & GambleAriel - Procter & Gamble “Ditch the Dinge” (2026), frame 6© Ariel - Procter & Gamble

Ariel - Procter & Gamble “Ditch the Dinge” 2026

A man laments his white t-shirts turning dingy after washing, then discovers Ariel "The Big One" laundry pods, which restore them to bright white, leaving him with an abundance of clean shirts.

Directed by Sye Allen · Ogilvy · Fresh Film

02 · Brands

Brands Sye Allen has made commercials for

Every brand in the library, by award-winning work.

  • Vinted2024

    4 commercials

  • Betfair2022

    2 commercials

  • Dunelm2024–2025

    2 commercials

  • Truly Hard Seltzer2025

    2 commercials

  • Laundry2023

    2 commercials

  • Imperial Leather2022

    1 commercials

  • Ariel - Procter & Gamble2026

    1 commercials

  • COAST CAPITAL2024

    1 commercials

  • Decathalon2024

    1 commercials

  • LBB Librarians2022

    1 commercials

  • People's Pension2026

    1 commercials

  • AirWick2025

    1 commercials

Also: Dreams, Avon, Fairy, Coop, PG ONE

03 · Works with

Who Sye Allen works with

From the credits: the companies behind the spots, by number of spots.

Agencies Sye Allen works with

04 · Work

Commercials by Sye Allen

Our visual library has 24 Sye Allen commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2025

Latest

Ariel - Procter & Gamble “Ditch the Dinge” (2026)© Ariel - Procter & GambleAriel - Procter & Gamble “Ditch the Dinge” 2026
People's Pension “Famously Fair” (2026)© People's PensionPeople's Pension “Famously Fair” 2026
Dunelm “The Home of Bringing in Spring” (2025)© DunelmDunelm “The Home of Bringing in Spring” 2025
Truly Hard Seltzer “On The Ice” (2025)© Truly Hard SeltzerTruly Hard Seltzer “On The Ice” 2025
Truly Hard Seltzer “The Chant” (2025)© Truly Hard SeltzerTruly Hard Seltzer “The Chant” 2025

Most awarded

  • Ariel - Procter & Gamble "Ditch the Dinge" (2026) commercial still© Ariel - Procter & GambleAriel - Procter & Gamble “Ditch the Dinge” 2026Dir. Sye Allen · Ogilvy
  • People's Pension "Famously Fair" (2026) commercial still© People's PensionPeople's Pension “Famously Fair” 2026Dir. Sye Allen · Bountiful Cow
  • Dunelm "The Home of Bringing in Spring" (2025) commercial still© DunelmDunelm “The Home of Bringing in Spring” 2025Dir. Sye Allen · Modern Citizens
  • Truly Hard Seltzer "On The Ice" (2025) commercial still© Truly Hard SeltzerTruly Hard Seltzer “On The Ice” 2025Dir. Sye Allen · Momentum Worldwide
  • Truly Hard Seltzer "The Chant" (2025) commercial still© Truly Hard SeltzerTruly Hard Seltzer “The Chant” 2025Dir. Sye Allen · Momentum Worldwide
  • AirWick "Air Wick - Nose Worlds" (2025) commercial still© AirWickAirWick “Air Wick - Nose Worlds” 2025Dir. Sye Allen · Havas
  • Dreams "Finding You a Bed That Loves You Back" (2025) commercial still© DreamsDreams “Finding You a Bed That Loves You Back” 2025Dir. Sye Allen · Drummond Central
  • Fairy "The Big One" (2025) commercial still© FairyFairy “The Big One” 2025Dir. Sye Allen
  • PG ONE "One and Done" (2025) commercial still© PG ONEPG ONE “One and Done” 2025Dir. Sye Allen
  • COAST CAPITAL "Elevate Chequing" (2024) commercial still© COAST CAPITALCOAST CAPITAL “Elevate Chequing” 2024Dir. Sye Allen · Cossette
  • Decathalon "Decathlon - Dreamin" (2024) commercial still© DecathalonDecathalon “Decathlon - Dreamin” 2024Dir. Sye Allen · AMV BBDO
  • Dunelm "Dunelm - Autumn" (2024) commercial still© DunelmDunelm “Dunelm - Autumn” 2024Dir. Sye Allen · Creature
  • Vinted "Turntable" (2024) commercial still© VintedVinted “Turntable” 2024Dir. Sye Allen
  • Vinted "Marble Run" (2024) commercial still© VintedVinted “Marble Run” 2024Dir. Sye Allen
  • Vinted "Vinted - Catapult" (2024) commercial still© VintedVinted “Vinted - Catapult” 2024Dir. Sye Allen
  • Vinted "Train" (2024) commercial still© VintedVinted “Train” 2024Dir. Sye Allen
  • Coop "Supercard" (2023) commercial still© CoopCoop “Supercard” 2023Dir. Sye Allen
  • Laundry "Shopping Haul" (2023) commercial still© LaundryLaundry “Shopping Haul” 2023Dir. Sye Allen
  • Laundry "Back From Holiday" (2023) commercial still© LaundryLaundry “Back From Holiday” 2023Dir. Sye Allen
  • Imperial Leather "Overindulge Yourself" (2022) commercial still© Imperial LeatherImperial Leather “Overindulge Yourself” 2022Dir. Sye Allen · Fold7
  • Betfair "Roar Power" (2022) commercial still© BetfairBetfair “Roar Power” 2022Dir. Sye Allen · Pablo
  • Betfair "Socks" (2022) commercial still© BetfairBetfair “Socks” 2022Dir. Sye Allen
  • LBB Librarians "Imperial Leather - Over Indulge" (2022) commercial still© LBB LibrariansLBB Librarians “Imperial Leather - Over Indulge” 2022Dir. Sye Allen
  • Avon "Letterbox Looks" (2019) commercial still© AvonAvon “Letterbox Looks” 2019Dir. Sye Allen · AllTogetherNow

05 · For producers

What producers use Sye Allen's page for

  1. 01Shortlist directors for your triple bid

    You need three directors who can deliver this tone, and a reel is not a shortlist.

    Start from Sye Allen's work and find directors with a similar style, each with every spot, agency, production company and award.

    Bethany Mollenkof© DownyJulien Fanton D'Andon© DoveTraktor© TideChris Cairns© Schwartz
    Similar to Sye Allen: Bethany Mollenkof, Julien Fanton D'Andon, Traktor

  2. 02Sye Allen's full body of work, with credits

    A reel shows the hits. You need every spot, and who made each one with them.

    All 24 commercials, searchable shot by shot, with the agency, production company and awards on every spot.

    Ariel - Procter & Gamble “Ditch the Dinge”© Ariel - Procter & GamblePeople's Pension “Famously Fair”© People's PensionDunelm “The Home of Bringing in Spring”© DunelmTruly Hard Seltzer “On The Ice”© Truly Hard Seltzer
    24 commercials, 0 award-winning

06 · Questions

About Sye Allen

What commercials has Sye Allen directed?+

24 in the library, 2019–2026, including Ariel - Procter & Gamble “Ditch the Dinge”, People's Pension “Famously Fair”, Dunelm “The Home of Bringing in Spring” and Truly Hard Seltzer “On The Ice”.

Which production company does Sye Allen work with?+

Most often Fresh Film (5 spots), also moremilk, Mindseye and Alfredo Films.

Which agencies has Sye Allen worked with?+

Momentum Worldwide (2), Fold7 (1), Ogilvy (1), Cossette (1) and AMV BBDO (1).

Which directors have a similar style to Sye Allen?+

Bethany Mollenkof, Julien Fanton D'Andon, Traktor, Chris Cairns and Dave Meyers, by the ideas, tone and categories of their work.

07 · Discover

Other directors with a similar style

Not connected to Sye Allen: matched by the ideas, tone and categories of their commercials.