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Matt Carter, portrait

commercial director

Matt Carter

Matt Carter is a commercial director. FrameThrower's visual library has 10 of their commercials (2015–2025), cut shot by shot, 1 of them award-winning. The work includes spots for Direct Line, Procter & Gamble, Thatcher's Cider and TSB, produced most often by Saatchi Digital and moremilk, for agencies including VCCP, Saatchi & Saatchi and Joint.

Portrait: VFX1989, CC BY-SA 4.0, via Wikimedia Commons

10
Commercials in our library
1
Award-winning
2015–2025
Active

01 · Featured

Matt Carter's most awarded commercial

O2 “Daisy vs Scammers” (2025), still© O2O2 “Daisy vs Scammers” (2025), frame 2© O2O2 “Daisy vs Scammers” (2025), frame 3© O2O2 “Daisy vs Scammers” (2025), frame 4© O2O2 “Daisy vs Scammers” (2025), frame 5© O2O2 “Daisy vs Scammers” (2025), frame 6© O2

British Arrows Gold 2025

O2 “Daisy vs Scammers” 2025

O2 introduces Daisy, an AI designed to waste scammers' time, allowing people to report scam numbers and fight back against fraud.

Directed by Matt Carter · VCCP

02 · Brands

Brands Matt Carter has made commercials for

Every brand in the library, by award-winning work.

  • O22025

    1 commercials · 1 award-winning

  • Direct Line2015

    2 commercials

  • Procter & Gamble2024

    2 commercials

  • Thatcher's Cider2018

    1 commercials

  • TSB2022

    1 commercials

  • Unilever2019

    1 commercials

  • VoucherCodes2024

    1 commercials

  • Ardens Fine Foods2020

    1 commercials

03 · Works with

Who Matt Carter works with

From the credits: the companies behind the spots, by number of spots.

Production companies Matt Carter works with

Agencies Matt Carter works with

04 · Awards

Matt Carter's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 1

    British Arrows

    .

Top award-winning spots

  • British Arrows Gold 2025O2 “Daisy vs Scammers”

05 · Work

Commercials by Matt Carter

Our visual library has 10 Matt Carter commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2015
2020
2025

Latest

O2 “Daisy vs Scammers” (2025)© O2O2 “Daisy vs Scammers” 2025British Arrows Gold 2025
VoucherCodes “The Whisperer” (2024)© VoucherCodesVoucherCodes “The Whisperer” 2024
Procter & Gamble “Fairy - Dream Team” (2024)© Procter & GambleProcter & Gamble “Fairy - Dream Team” 2024
Procter & Gamble “Over Spiller” (2024)© Procter & GambleProcter & Gamble “Over Spiller” 2024
TSB “Celebrate the Hero in All of Us” (2022)© TSBTSB “Celebrate the Hero in All of Us” 2022

Most awarded

  • O2 "Daisy vs Scammers" (2025) commercial still© O2O2 “Daisy vs Scammers” 2025Dir. Matt Carter · VCCPBritish Arrows Gold 2025
  • VoucherCodes "The Whisperer" (2024) commercial still© VoucherCodesVoucherCodes “The Whisperer” 2024Dir. Matt Carter · Be The Fox
  • Procter & Gamble "Fairy - Dream Team" (2024) commercial still© Procter & GambleProcter & Gamble “Fairy - Dream Team” 2024Dir. Matt Carter
  • Procter & Gamble "Over Spiller" (2024) commercial still© Procter & GambleProcter & Gamble “Over Spiller” 2024Dir. Matt Carter
  • TSB "Celebrate the Hero in All of Us" (2022) commercial still© TSBTSB “Celebrate the Hero in All of Us” 2022Dir. Matt Carter · McCann
  • Ardens Fine Foods "Let's Roll with Gifflar Cinnamon B" (2020) commercial still© Ardens Fine FoodsArdens Fine Foods “Let's Roll with Gifflar Cinnamon B” 2020Dir. Matt Carter · distillery
  • Unilever "Deliver the Chill' - Tinie Tempah" (2019) commercial still© UnileverUnilever “Deliver the Chill' - Tinie Tempah” 2019Dir. Matt Carter · VCCP
  • Thatcher's Cider "Thatcher's 'Farm and Family' - We Grow Apples" (2018) commercial still© Thatcher's CiderThatcher's Cider “Thatcher's 'Farm and Family' - We Grow Apples” 2018Dir. Matt Carter · Joint
  • Direct Line "Cannon" (2015) commercial still© Direct LineDirect Line “Cannon” 2015Dir. Matt Carter · Saatchi & Saatchi
  • Direct Line "Skates" (2015) commercial still© Direct LineDirect Line “Skates” 2015Dir. Matt Carter · Saatchi & Saatchi

06 · For producers

What producers use Matt Carter's page for

  1. 01Shortlist directors for your triple bid

    You need three directors who can deliver this tone, and a reel is not a shortlist.

    Start from Matt Carter's work and find directors with a similar style, each with every spot, agency, production company and award.

    Laura Murphy (Director)© ARAGBryan Buckley© E-TradeBenji Weinstein© Columbia SportswearJim Jenkins© Nextel
    Similar to Matt Carter: Laura Murphy (Director), Bryan Buckley, Benji Weinstein

  2. 02Matt Carter's full body of work, with credits

    A reel shows the hits. You need every spot, and who made each one with them.

    All 10 commercials, searchable shot by shot, with the agency, production company and awards on every spot.

    O2 “Daisy vs Scammers”© O2VoucherCodes “The Whisperer”© VoucherCodesProcter & Gamble “Fairy - Dream Team”© Procter & GambleProcter & Gamble “Over Spiller”© Procter & Gamble
    10 commercials, 1 award-winning

07 · Questions

About Matt Carter

What commercials has Matt Carter directed?+

10 in the library, 2015–2025, including O2 “Daisy vs Scammers”, VoucherCodes “The Whisperer”, Procter & Gamble “Fairy - Dream Team” and Procter & Gamble “Over Spiller”.

Which production company does Matt Carter work with?+

Most often Saatchi Digital (2 spots), also moremilk, Dark Energy Films and Craft.

Which agencies has Matt Carter worked with?+

VCCP (2), Saatchi & Saatchi (2), Joint (1), McCann (1) and Be The Fox (1).

What awards has Matt Carter's work won?+

1 award-winning spots, including British Arrows Gold 2025 for O2 “Daisy vs Scammers”.

Which directors have a similar style to Matt Carter?+

Laura Murphy (Director), Bryan Buckley, Benji Weinstein, Jim Jenkins and Aircastle, by the ideas, tone and categories of their work.

08 · Discover

Other directors with a similar style

Not connected to Matt Carter: matched by the ideas, tone and categories of their commercials.