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commercial director

Julian Lucas

Julian Lucas is a commercial director. FrameThrower's visual library has 11 of their commercials (2023–2025), cut shot by shot. The work includes spots for City Of Melbourne, Lite n Easy, Mitre 10 and La Casa Del Formaggio, produced most often by By All Means and Poppet, for agencies including Hardhat, Dig Agency and By All Means.

11
Commercials in our library
2023–2025
Active

01 · Featured

Julian Lucas's most awarded commercial

City Of Melbourne “The City Of Ours” (2025), still© City Of MelbourneCity Of Melbourne “The City Of Ours” (2025), frame 2© City Of MelbourneCity Of Melbourne “The City Of Ours” (2025), frame 3© City Of MelbourneCity Of Melbourne “The City Of Ours” (2025), frame 4© City Of MelbourneCity Of Melbourne “The City Of Ours” (2025), frame 5© City Of MelbourneCity Of Melbourne “The City Of Ours” (2025), frame 6© City Of Melbourne

City Of Melbourne “The City Of Ours” 2025

A vibrant campaign for the City of Melbourne, showcasing its unique energy through diverse people, culture, and experiences, inviting everyone to discover its charm.

Directed by Julian Lucas · By All Means · One House

02 · Brands

Brands Julian Lucas has made commercials for

Every brand in the library, by award-winning work.

  • City of Melbourne2025

    6 commercials

  • Lite n Easy2023

    3 commercials

  • Mitre 102023

    1 commercials

  • La Casa Del Formaggio2025

    1 commercials

03 · Works with

Who Julian Lucas works with

From the credits: the companies behind the spots, by number of spots.

Production companies Julian Lucas works with

Agencies Julian Lucas works with

04 · Work

Commercials by Julian Lucas

Our visual library has 11 Julian Lucas commercials, cut shot by shot. Here: the latest, then the most awarded.

Latest

City Of Melbourne “The City Of Ours” (2025)© City Of MelbourneCity Of Melbourne “The City Of Ours” 2025
La Casa Del Formaggio “Real Talk” (2025)© La Casa Del FormaggioLa Casa Del Formaggio “Real Talk” 2025
City of Melbourne “The Melbourne vibe with Melissa Leong” (2025)© City of MelbourneCity of Melbourne “The Melbourne vibe with Melissa Leong” 2025
City of Melbourne “The Melbourne vibe with Baker Boy” (2025)© City of MelbourneCity of Melbourne “The Melbourne vibe with Baker Boy” 2025
City of Melbourne “The Melbourne vibe with Patricia Piccinini” (2025)© City of MelbourneCity of Melbourne “The Melbourne vibe with Patricia Piccinini” 2025

Most awarded

  • City Of Melbourne "The City Of Ours" (2025) commercial still© City Of MelbourneCity Of Melbourne “The City Of Ours” 2025Dir. Julian Lucas · By All Means
  • La Casa Del Formaggio "Real Talk" (2025) commercial still© La Casa Del FormaggioLa Casa Del Formaggio “Real Talk” 2025Dir. Julian Lucas · Showpony
  • City of Melbourne "The Melbourne vibe with Melissa Leong" (2025) commercial still© City of MelbourneCity of Melbourne “The Melbourne vibe with Melissa Leong” 2025Dir. Julian Lucas
  • City of Melbourne "The Melbourne vibe with Baker Boy" (2025) commercial still© City of MelbourneCity of Melbourne “The Melbourne vibe with Baker Boy” 2025Dir. Julian Lucas
  • City of Melbourne "The Melbourne vibe with Patricia Piccinini" (2025) commercial still© City of MelbourneCity of Melbourne “The Melbourne vibe with Patricia Piccinini” 2025Dir. Julian Lucas
  • City of Melbourne "The Melbourne vibe with Alpha60" (2025) commercial still© City of MelbourneCity of Melbourne “The Melbourne vibe with Alpha60” 2025Dir. Julian Lucas
  • City of Melbourne "The Melbourne vibe with Rhys Nicholson" (2025) commercial still© City of MelbourneCity of Melbourne “The Melbourne vibe with Rhys Nicholson” 2025Dir. Julian Lucas
  • Mitre 10 "Brand Film 30" (2023) commercial still© Mitre 10Mitre 10 “Brand Film 30” 2023Dir. Julian Lucas · Dig Agency
  • Lite n Easy "Takeaway" (2023) commercial still© Lite n EasyLite n Easy “Takeaway” 2023Dir. Julian Lucas · Hardhat
  • Lite n Easy "Plating" (2023) commercial still© Lite n EasyLite n Easy “Plating” 2023Dir. Julian Lucas · Hardhat
  • Lite n' Easy "Great Results 1" (2023) commercial still© Lite n' EasyLite n' Easy “Great Results 1” 2023Dir. Julian Lucas · Hardhat

05 · For producers

What producers use Julian Lucas's page for

  1. 01Shortlist directors for your triple bid

    You need three directors who can deliver this tone, and a reel is not a shortlist.

    Start from Julian Lucas's work and find directors with a similar style, each with every spot, agency, production company and award.

    Nate Camponi© LokelmaKevin Castanheira© JacamoFausto Becatti© DenonBoo George© Range Rover
    Similar to Julian Lucas: Nate Camponi, Kevin Castanheira, Fausto Becatti

  2. 02Julian Lucas's full body of work, with credits

    A reel shows the hits. You need every spot, and who made each one with them.

    All 11 commercials, searchable shot by shot, with the agency, production company and awards on every spot.

    City Of Melbourne “The City Of Ours”© City Of MelbourneLa Casa Del Formaggio “Real Talk”© La Casa Del FormaggioCity of Melbourne “The Melbourne vibe with Melissa Leong”© City of MelbourneCity of Melbourne “The Melbourne vibe with Baker Boy”© City of Melbourne
    11 commercials, 0 award-winning

06 · Questions

About Julian Lucas

What commercials has Julian Lucas directed?+

11 in the library, 2023–2025, including City Of Melbourne “The City Of Ours”, La Casa Del Formaggio “Real Talk”, City of Melbourne “The Melbourne vibe with Melissa Leong” and City of Melbourne “The Melbourne vibe with Baker Boy”.

Which production company does Julian Lucas work with?+

Most often By All Means (5 spots), also Poppet, Wildebeest Films and One House.

Which agencies has Julian Lucas worked with?+

Hardhat (3), Dig Agency (1), By All Means (1) and Showpony (1).

Which directors have a similar style to Julian Lucas?+

Nate Camponi, Kevin Castanheira, Fausto Becatti, Boo George and Dave Meyers, by the ideas, tone and categories of their work.

07 · Discover

Other directors with a similar style

Not connected to Julian Lucas: matched by the ideas, tone and categories of their commercials.