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commercial director

Baker Smith

Baker Smith is a commercial director. FrameThrower's visual library has 26 of their commercials (1998–2019), cut shot by shot, 8 of them award-winning. The work includes spots for Fox Sports Net, Jack in the Box, FanDuel and Nike, produced most often by Harvest and Tate & Partners, for agencies including TBWA\Chiat\Day, Cliff Freeman & Partners and Black Rocket.

26
Commercials in our library
8
Award-winning
1998–2019
Active

01 · Featured

Baker Smith's most awarded commercial

Toyota Tacoma “Girlfriend” (2004), still© Toyota TacomaToyota Tacoma “Girlfriend” (2004), frame 2© Toyota TacomaToyota Tacoma “Girlfriend” (2004), frame 3© Toyota TacomaToyota Tacoma “Girlfriend” (2004), frame 4© Toyota TacomaToyota Tacoma “Girlfriend” (2004), frame 5© Toyota TacomaToyota Tacoma “Girlfriend” (2004), frame 6© Toyota Tacoma

Cannes Lions Gold 2004

Toyota Tacoma “Girlfriend” 2004

A girlfriend, fed up with her boyfriend's obsession with his Toyota Tacoma, takes matters into her own hands, leading to a dramatic and humorous confrontation.

Directed by Baker Smith · Saatchi & Saatchi Los Angeles · Harvest

Also watch

Video: truthorange on YouTube

truth “Unsweetened truth” 2011 →London International Awards Silver 2011

02 · Brands

Brands Baker Smith has made commercials for

Every brand in the library, by award-winning work.

  • Fox Sports Net2004–2006

    4 commercials · 1 award-winning

  • Nike1998

    1 commercials · 1 award-winning

  • Fox Sports2002

    1 commercials · 1 award-winning

  • Johnnie Walker2003

    1 commercials · 1 award-winning

  • Toyota Tacoma2004

    1 commercials · 1 award-winning

  • truth2011

    1 commercials · 1 award-winning

  • Volkswagen1998

    1 commercials · 1 award-winning

  • Hollywood Video1999

    1 commercials · 1 award-winning

  • Jack in the Box2016–2019

    3 commercials

  • FanDuel2016

    3 commercials

  • Lucky Magazine2001

    1 commercials

  • Espn2018

    1 commercials

Also: Booking.com, Pedigree, Bouygues Telecom, Pepsi, Aflac, Verizon, Coors Light

03 · Works with

Who Baker Smith works with

From the credits: the companies behind the spots, by number of spots.

Production companies Baker Smith works with

Agencies Baker Smith works with

04 · Awards

Baker Smith's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 2

    Cannes Lions

    .

  • 1

    D&AD

    .

  • 1

    DGA Awards

    .

  • 1

    Clio Awards

    .

  • 1

    British Arrows

    .

  • 1

    London International Awards

    .

  • 1

    The One Show

    .

Top award-winning spots

  • Cannes Lions Gold 2004Toyota Tacoma “Girlfriend”
  • Cannes Lions Gold 1999Hollywood Video “Don”
  • British Arrows Gold 2003Johnnie Walker “Fish”
  • DGA Awards 2002Fox Sports “Lightning”
  • London International Awards Silver 2011truth “Unsweetened truth”
  • D&AD Wood Pencil 1998Nike “Tennis”
  • The One Show Bronze 1998Volkswagen “Sunday Afternoon”
  • Clio Awards Bronze 2004Fox Sports Net “Fish”

05 · Work

Commercials by Baker Smith

Our visual library has 26 Baker Smith commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

Latest

Jack in the Box “Born For This” (2019)© Jack in the BoxJack in the Box “Born For This” 2019
Espn “Scoop” (2018)© EspnEspn “Scoop” 2018
Booking.com “Hills” (2018)© Booking.comBooking.com “Hills” 2018
Pedigree “Invasion” (2017)© PedigreePedigree “Invasion” 2017
FanDuel “Injury Cart” (2016)© FanDuelFanDuel “Injury Cart” 2016

Most awarded

  • Toyota Tacoma "Girlfriend" (2004) commercial still© Toyota TacomaToyota Tacoma “Girlfriend” 2004Dir. Baker Smith · Saatchi & Saatchi Los AngelesCannes Lions Gold 2004
  • Hollywood Video "Don" (1999) commercial still© Hollywood VideoHollywood Video “Don” 1999Dir. Baker Smith · Cliff Freeman & PartnersCannes Lions Gold 1999
  • Johnnie Walker "Fish" (2003) commercial still© Johnnie WalkerJohnnie Walker “Fish” 2003Dir. Baker Smith · Bartle Bogle HegartyBritish Arrows Gold 2003
  • Fox Sports "Lightning" (2002) commercial still© Fox SportsFox Sports “Lightning” 2002Dir. Baker Smith · Cliff Freeman & PartnersDGA Awards 2002
  • truth "Unsweetened truth" (2011) commercial still© truthtruth “Unsweetened truth” 2011Dir. Baker Smith · Arnold WorldwideLondon International Awards Silver 2011
  • Nike "Tennis" (1998) commercial still© NikeNike “Tennis” 1998Dir. Baker SmithD&AD Wood Pencil 1998
  • Volkswagen "Sunday Afternoon" (1998) commercial still© VolkswagenVolkswagen “Sunday Afternoon” 1998Dir. Baker Smith · Arnold Communications, Ltd.The One Show Bronze 1998
  • Fox Sports Net "Fish" (2004) commercial still© Fox Sports NetFox Sports Net “Fish” 2004Dir. Baker Smith · TBWA\Chiat\DayClio Awards Bronze 2004
  • Fox Sports Net "Let’s Get Together" (2006) commercial still© Fox Sports NetFox Sports Net “Let’s Get Together” 2006Dir. Baker Smith · TBWA\Chiat\DayAICP Awards Honoree 2006
  • Fox Sports Net "Moving" (2006) commercial still© Fox Sports NetFox Sports Net “Moving” 2006Dir. Baker Smith · TBWA\Chiat\DayAICP Awards Honoree 2006
  • Fox Sports Net "The Shave" (2006) commercial still© Fox Sports NetFox Sports Net “The Shave” 2006Dir. Baker Smith · TBWA\Chiat\DayAICP Awards Honoree 2006
  • Coors Light "Wingman" (2004) commercial still© Coors LightCoors Light “Wingman” 2004Dir. Baker Smith · DeutschAICP Awards Honoree 2004
  • Lucky Magazine "Cheryl 'N Me" (2001) commercial still© Lucky MagazineLucky Magazine “Cheryl 'N Me” 2001Dir. Baker Smith · Black RocketAICP Awards Honoree 2002
  • Jack in the Box "Born For This" (2019) commercial still© Jack in the BoxJack in the Box “Born For This” 2019Dir. Baker Smith
  • Espn "Scoop" (2018) commercial still© EspnEspn “Scoop” 2018Dir. Baker Smith
  • Booking.com "Hills" (2018) commercial still© Booking.comBooking.com “Hills” 2018Dir. Baker Smith
  • Pedigree "Invasion" (2017) commercial still© PedigreePedigree “Invasion” 2017Dir. Baker Smith
  • FanDuel "Injury Cart" (2016) commercial still© FanDuelFanDuel “Injury Cart” 2016Dir. Baker Smith
  • FanDuel "Two Man Sled" (2016) commercial still© FanDuelFanDuel “Two Man Sled” 2016Dir. Baker Smith
  • FanDuel "Definition" (2016) commercial still© FanDuelFanDuel “Definition” 2016Dir. Baker Smith
  • Bouygues Telecom "Creation" (2016) commercial still© Bouygues TelecomBouygues Telecom “Creation” 2016Dir. Baker Smith
  • Jack in the Box "Bear" (2016) commercial still© Jack in the BoxJack in the Box “Bear” 2016Dir. Baker Smith
  • Jack in the Box "Fireman" (2016) commercial still© Jack in the BoxJack in the Box “Fireman” 2016Dir. Baker Smith
  • Pepsi "Drew Wins" (2014) commercial still© PepsiPepsi “Drew Wins” 2014Dir. Baker Smith

06 · For producers

What producers use Baker Smith's page for

  1. 01Shortlist directors for your triple bid

    You need three directors who can deliver this tone, and a reel is not a shortlist.

    Start from Baker Smith's work and find directors with a similar style, each with every spot, agency, production company and award.

    Bryan Buckley© E-TradeTom Kuntz© Old SpiceJeff Low© AnthropicJim Jenkins© Nextel
    Similar to Baker Smith: Bryan Buckley, Tom Kuntz, Jeff Low

  2. 02Baker Smith's full body of work, with credits

    A reel shows the hits. You need every spot, and who made each one with them.

    All 26 commercials, searchable shot by shot, with the agency, production company and awards on every spot.

    Toyota Tacoma “Girlfriend”© Toyota TacomaHollywood Video “Don”© Hollywood VideoJohnnie Walker “Fish”© Johnnie WalkerFox Sports “Lightning”© Fox Sports
    26 commercials, 8 award-winning

07 · Questions

About Baker Smith

What commercials has Baker Smith directed?+

26 in the library, 1998–2019, including Toyota Tacoma “Girlfriend”, Hollywood Video “Don”, Johnnie Walker “Fish” and Fox Sports “Lightning”.

Which production company does Baker Smith work with?+

Most often Harvest (22 spots), also Tate & Partners.

Which agencies has Baker Smith worked with?+

TBWA\Chiat\Day (4), Cliff Freeman & Partners (2), Black Rocket (1), BBH (1) and Saatchi & Saatchi Los Angeles (1).

What awards has Baker Smith's work won?+

8 award-winning spots, including Cannes Lions Gold 2004 for Toyota Tacoma “Girlfriend”, Cannes Lions Gold 1999 for Hollywood Video “Don” and British Arrows Gold 2003 for Johnnie Walker “Fish”.

Which directors have a similar style to Baker Smith?+

Bryan Buckley, Tom Kuntz, Jeff Low, Jim Jenkins and Traktor, by the ideas, tone and categories of their work.

08 · Discover

Other directors with a similar style

Not connected to Baker Smith: matched by the ideas, tone and categories of their commercials.