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Diesel “Lullaby” 2011

Diesel “Lullaby” (2011) is a Diesel commercial for SANTO, produced by Stink Digital. It won one award: Cannes Lions 2011 Film Silver.

A stop-motion puppet sings a lullaby about a busy day of saving the world to a group of young people sleeping around a campfire on a tropical island.

Video: DIESEL on YouTube

Shot by shot

  1. A large bonfire burns brightly in the dark, with flames and smoke rising from the stacked logs.© Diesel0:00
  2. A stop-motion puppet made from a coconut and straw, with glowing eyes and a mustache, stands in a dark, smoky setting, speaking to the camera.© Diesel0:03
  3. Three young women, dressed in casual clothes, are sitting on a sandy beach at night, looking tired and sleepy.© Diesel0:10
  4. A young woman with long hair sits by a campfire at night, her eyes closed, in a dark, moody setting.© Diesel0:17
  5. A young man with long hair, wearing a white t-shirt, plays a string instrument by a campfire at night, surrounded by friends.© Diesel0:19
  6. A man with a beard and a black bandana sleeps, hugging his knees, with other people sleeping in the background, in a dark, low-key setting.© Diesel0:26
  7. A young man lies on the ground, looking up at another person who is tending to him, next to a campfire at night.© Diesel0:29
  8. A man with long hair sleeps on a pillow while another person gently places a small, furry toy near his face in a dimly lit, intimate setting.© Diesel0:35
  9. Two young men, one shirtless, lie on the ground in a dark, overgrown jungle as another person covers them with a blanket.© Diesel0:42
  10. Two young men, one with blonde hair and one with brown hair, lie on the ground, covered in leaves and fabric, as another person leans over them in a dark, outdoor setting.© Diesel0:48
  11. A man stands holding a torch over a group of people sleeping around a campfire on a tropical island at night.© Diesel1:15
  12. A man with dark hair, wearing an open shirt, holds a torch and looks distressed in a dark, indeterminate setting.© Diesel1:21

Stills © Diesel. Made by SANTO and Stink Digital.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A lullaby for young rebels on a tropical island.

Tagline: “JOIN THE MOVEMENT AND BECOME A CITIZEN ON www.diesel.com”

stop-motion puppetcampfire storiesyouth rebellionsurreal narrativedreamlike atmosphereisland paradise

The cut

Length
92 s
Shots
25
Average shot
3.7 s
Format
mixed

What creatives use Diesel “Lullaby” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Diesel “Lullaby”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A large bonfire burns brightly in the dark, with flames and smoke rising from the stacked logs.© DieselA stop-motion puppet made from a coconut and straw, with glowing eyes and a mustache, stands in a dark, smoky setting, speaking to the camera.© DieselThree young women, dressed in casual clothes, are sitting on a sandy beach at night, looking tired and sleepy.© DieselA young woman with long hair sits by a campfire at night, her eyes closed, in a dark, moody setting.© Diesel
    Frames from Diesel “Lullaby”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Diesel “Lullaby” in order, with its length, framing and what happens in it.

    A large bonfire burns brightly in the dark, with flames and smoke rising from the stacked logs.© DieselA stop-motion puppet made from a coconut and straw, with glowing eyes and a mustache, stands in a dark, smoky setting, speaking to the camera.© DieselThree young women, dressed in casual clothes, are sitting on a sandy beach at night, looking tired and sleepy.© DieselA young woman with long hair sits by a campfire at night, her eyes closed, in a dark, moody setting.© DieselA young man with long hair, wearing a white t-shirt, plays a string instrument by a campfire at night, surrounded by friends.© DieselA man with a beard and a black bandana sleeps, hugging his knees, with other people sleeping in the background, in a dark, low-key setting.© Diesel
    Length: 92 s · Shots: 25 · Average shot: 3.7 s · Format: mixed

  3. 03Ad ideas: every spot built on a youth rebellion

    Before you present an idea, you need to know who has done it, and how.

    Diesel “Lullaby” is built on a youth rebellion. Search the library by idea to see every spot that uses it.

    adidas Originals “adidas Originals - Future”© adidas OriginalsConverse “History Made in the Making”© ConverseLevi's “Twist”© Levi'sV&A Museum “Creativity. It's What Makes Us”© V&A Museum
    adidas Originals · Converse · Levi's · V&A Museum

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  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Kenzo "Kenzo World" (2016) commercial still© KenzoKenzo “Kenzo World” 2016Dir. Spike JonzeEpica Grand Prix 2016
  • River Island "Lou Dalton" (2016) commercial still© River IslandRiver Island “Lou Dalton” 2016Dir. Fred RowsonCiclope Grand Prix 2016
  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013

Questions

Which agency made Diesel “Lullaby”?

SANTO created it for Diesel (2011).

What awards did Diesel “Lullaby” win?

1 awards, including Cannes Lions 2011 Film Silver.

What is the tagline of Diesel “Lullaby”?

“JOIN THE MOVEMENT AND BECOME A CITIZEN ON www.diesel.com”

Sources for the credits and awards

The WorkThe Workweb.archive.org