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Sprite “The pole” 2019

Sprite “The pole” (2019) is a Sprite commercial directed by Jo Rio for SANTO, produced by Ladoble. It won one award: El Ojo de Iberoamérica 2019 Silver Film – FL20 – Comerciales hasta 120 segundos de duración.

A pole dancer performs impressive moves while a voiceover criticizes him, culminating in the dancer's confident smile and a message about staying fresh despite haters.

Video: ___ladoble___ on Vimeo

Frames

  1. A shirtless man in dark pants performs a pole dance, doing a headstand and then a graceful pose, in a minimalist studio.© Sprite0:00
  2. A muscular man in his 30s, shirtless and wearing black pants, stands next to a pole in a studio, looking at the camera with a neutral expression.© Sprite0:17
  3. A muscular man in black pants performs impressive pole dancing moves in a minimalist studio, showcasing strength and agility.© Sprite0:21
  4. Sprite “The pole”, shot 3© Sprite0:32
  5. Sprite “The pole”, shot 3© Sprite0:43
  6. Sprite “The pole”, shot 3© Sprite0:55
  7. Sprite “The pole”, shot 3© Sprite1:06
  8. A shirtless man in black pants walks past a pole in a minimalist studio, then text appears, followed by the Sprite logo.© Sprite1:17

Stills © Sprite. Made by SANTO, Ladoble and Jo Rio.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A pole dancer defies a critical voiceover, embodying resilience and freshness against negativity.

Tagline: “#iloveyouhater”

voice of doubtunbothered protagonisthaters gonna hatephysical prowessminimalist settingunexpected talent

The cut

Length
86 s
Shots
5
One take
56 s in a single shot

What creatives use Sprite “The pole” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Sprite “The pole”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A shirtless man in dark pants performs a pole dance, doing a headstand and then a graceful pose, in a minimalist studio.© SpriteA muscular man in his 30s, shirtless and wearing black pants, stands next to a pole in a studio, looking at the camera with a neutral expression.© SpriteA muscular man in black pants performs impressive pole dancing moves in a minimalist studio, showcasing strength and agility.© SpriteSprite “The pole”, 0:32© Sprite
    Frames from Sprite “The pole”

  2. 02How a one-take commercial is built

    56 s in a single shot: you need to see how the camera and the action are staged, beat by beat.

    Open the spot and scrub the take moment by moment, with what happens in each beat.

    A shirtless man in dark pants performs a pole dance, doing a headstand and then a graceful pose, in a minimalist studio.© SpriteA muscular man in his 30s, shirtless and wearing black pants, stands next to a pole in a studio, looking at the camera with a neutral expression.© SpriteA muscular man in black pants performs impressive pole dancing moves in a minimalist studio, showcasing strength and agility.© SpriteSprite “The pole”, 0:32© SpriteSprite “The pole”, 0:43© SpriteSprite “The pole”, 0:55© Sprite
    Length: 86 s · Shots: 5 · One take: 56 s in a single shot

  3. 03Ad ideas: every spot built on a minimalist setting

    Before you present an idea, you need to know who has done it, and how.

    Sprite “The pole” is built on a minimalist setting. Search the library by idea to see every spot that uses it.

    IKEA “Awake”© IKEAGoogle “Best Phones Forever”© GooglePiper Verlag “Criminal Reviews”© Piper VerlagVolvo Group Sweden “the Split”© Volvo Group Sweden
    IKEA · Google · Piper Verlag · Volvo Group Sweden

More from SANTO

  • Coca-Cola "I Love You Hater" (2019) commercial still© Coca-ColaCoca-Cola “I Love You Hater” 2019Dir. Lemon · SANTOEl Ojo de Iberoamérica Grand Prix 2019
  • Coca Cola Life "Ser padres" (2014) commercial still© Coca Cola LifeCoca Cola Life “Ser padres” 2014Dir. Pucho Mentasti · SANTOEl Ojo de Iberoamérica Gold 2014
  • Diesel "History of the Island" (2011) commercial still© DieselDiesel “History of the Island” 2011SANTOCannes Lions Silver 2011
  • 1882 "El vuelo 1882" (2019) commercial still© 18821882 “El vuelo 1882” 2019Dir. Watta Fernández · SANTOEl Ojo de Iberoamérica Bronze 2019
  • Santander "Auto" (2019) commercial still© SantanderSantander “Auto” 2019Dir. Pucho Mentasti · SANTOEl Ojo de Iberoamérica Bronze 2019
  • Sprite "Turning hate into songs – Agapornis" (2019) commercial still© SpriteSprite “Turning hate into songs – Agapornis” 2019Dir. Karim Ho Doo · SANTOEl Ojo de Iberoamérica Bronze 2019

Award-winning drinks commercials

  • Sitges - International Fantastic Film Festival of Catalonia "Chess" (2024) commercial still© Sitges - International Fantastic Film Festival of CataloniaSitges - International Fantastic Film Festival of Catalonia “Chess” 2024Dir. Marc OrtizEurobest Grand Prix 2024
  • Pocari Sweat "Find Your Own Way" (2022) commercial still© Pocari SweatPocari Sweat “Find Your Own Way” 2022Dir. Ken Nakano · Dentsu Inc.AdFest Grand Prix 2022
  • Gatorade "Replay" (2010) commercial still© GatoradeGatorade “Replay” 2010Dir. Kris Belman · TBWA\Chiat\DayANDY Awards 2010
  • Coca-Cola "Coca-Cola TV campaign" (2009) commercial still© Coca-ColaCoca-Cola “Coca-Cola TV campaign” 2009Fortune PromosevenDubai Lynx Grand Prix 2009
  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Evian "Waterboy" (2004) commercial still© EvianEvian “Waterboy” 2004Dir. soandsau · BETC Euro RSCGEurobest Grand Prix 2004

Questions

Who directed the Sprite “The pole” commercial?

Jo Rio directed it, produced by Ladoble, for the agency SANTO.

Which agency made Sprite “The pole”?

SANTO created it for Sprite (2019).

What awards did Sprite “The pole” win?

1 awards, including El Ojo de Iberoamérica 2019 Silver Film – FL20 – Comerciales hasta 120 segundos de duración.

What is the tagline of Sprite “The pole”?

“#iloveyouhater”

Sources for the credits and awards

elojodeiberoamerica.com