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Deezer “Music Unleashed” 2014

Deezer “Music Unleashed” (2014) is a Deezer commercial, produced by Quad Productions. It won 2 awards, including shots Awards 2013 Animated Commercial of the Year and Clio 2014 Bronze — Film Technique / Animation.

This animated ad for Deezer shows music being unleashed from confinement, transforming into vibrant, energetic characters and instruments, culminating in a massive, joyful concert.

Video: WIZZ design on Vimeo

Shot by shot

  1. Three stylized animated characters, two men and one woman, are on a dark, textured surface as a bright light emanates from them.© Deezer0:02
  2. Three animated people are seen on a stage, then they are on top of a stack of speakers, then the shot transitions to a tangle of audio cables.© Deezer0:03
  3. Two skeletal hands, one holding a knife and the other a fork, prepare to eat a bundle of audio cables that transforms into a monstrous mouth in a stylized animation.© Deezer0:07
  4. A cartoon man with a beard and striped shirt plays the drums with a wild expression in a studio void.© Deezer0:09
  5. A series of animated characters, including a drummer, a roller skater with a keyboard, and a guitarist, are shown playing instruments in a dynamic, energetic sequence on a plain background.© Deezer0:10
  6. A cartoon man with a beard plays piano inside a bottle, which is held by a pair of skeletal hands, in a black void.© Deezer0:15
  7. A stylized animated character, initially a woman, breaks apart into pieces and transforms into a man, surrounded by green liquid splashes on a light background.© Deezer0:19
  8. A stylized animated character, resembling Popeye, is seen from a high angle, falling through a light background with colorful shapes.© Deezer0:20
  9. Deezer “Music Unleashed”, shot 15© Deezer0:22

Stills © Deezer. Made by Quad Productions.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Music is trapped and then unleashed, transforming into vibrant, energetic characters.

Tagline: “UNLIMITED MUSIC FOR COMPUTER, TABLET & MOBILE”

music personificationtransformation sequencebreaking freevisual metaphorenergetic montagestylized animation

The cut

Length
32 s
Shots
11
Average shot
2.9 s
Format
animation 2d

What creatives use Deezer “Music Unleashed” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Deezer “Music Unleashed”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Three stylized animated characters, two men and one woman, are on a dark, textured surface as a bright light emanates from them.© DeezerThree animated people are seen on a stage, then they are on top of a stack of speakers, then the shot transitions to a tangle of audio cables.© DeezerTwo skeletal hands, one holding a knife and the other a fork, prepare to eat a bundle of audio cables that transforms into a monstrous mouth in a stylized animation.© DeezerA cartoon man with a beard and striped shirt plays the drums with a wild expression in a studio void.© Deezer
    Frames from Deezer “Music Unleashed”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Deezer “Music Unleashed” in order, with its length, framing and what happens in it.

    Three stylized animated characters, two men and one woman, are on a dark, textured surface as a bright light emanates from them.© DeezerThree animated people are seen on a stage, then they are on top of a stack of speakers, then the shot transitions to a tangle of audio cables.© DeezerTwo skeletal hands, one holding a knife and the other a fork, prepare to eat a bundle of audio cables that transforms into a monstrous mouth in a stylized animation.© DeezerA cartoon man with a beard and striped shirt plays the drums with a wild expression in a studio void.© DeezerA series of animated characters, including a drummer, a roller skater with a keyboard, and a guitarist, are shown playing instruments in a dynamic, energetic sequence on a plain background.© DeezerA cartoon man with a beard plays piano inside a bottle, which is held by a pair of skeletal hands, in a black void.© Deezer
    Length: 32 s · Shots: 11 · Average shot: 2.9 s · Format: animation 2d

  3. 03Ad ideas: every spot built on a transformation sequence

    Before you present an idea, you need to know who has done it, and how.

    Deezer “Music Unleashed” is built on a transformation sequence. Search the library by idea to see every spot that uses it.

    Shiseido make up “The Party Bus”© Shiseido make upAqualtis Washing Machine “Underwater World”© Aqualtis Washing MachineHonda “Grrr”© HondaKaiser Permanente “Moving All To One”© Kaiser Permanente
    Shiseido make up · Aqualtis Washing Machine · Honda · Kaiser Permanente

Award-winning media & entertainment commercials

Questions

What awards did Deezer “Music Unleashed” win?

2 awards, including shots Awards 2013 Animated Commercial of the Year and Clio 2014 Bronze — Film Technique / Animation.

What is the tagline of Deezer “Music Unleashed”?

“UNLIMITED MUSIC FOR COMPUTER, TABLET & MOBILE”

Sources for the credits and awards

clios.comshots