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Currys “Cooker” 2016

Currys “Cooker” (2016) is a Currys commercial for AMV BBDO. It won 4 awards, including LIA 2016 Gold — TV/Cinema/Online Film / Campaign and Eurobest 2016 Gold Film A06: Retail, e-Commerce, Restaurants & Fast Food Chains.

This ad showcases the features of an Essentials Gas Cooker, highlighting its double-glazed oven door for heat retention and visibility, enamel coating for easy cleaning, and integrated grill for healthier cooking.

Video: Currys on YouTube

Shot by shot

  1. White text appears on a blue and purple gradient background, asking a question about cooking.© Currys0:00
  2. A silver and black gas cooker stands on a white background, with product information text appearing on the left side of the screen.© Currys0:01
  3. A white oven with a glowing interior is shown in a studio setting, with text appearing on the right side of the screen.© Currys0:05
  4. A silver oven with a lit interior is shown against a white background, with text appearing on the right side of the screen.© Currys0:10
  5. A close-up shot of a modern silver oven with its door open, revealing a bright light inside, against a clean white background.© Currys0:16
  6. A close-up shot of the inside of a clean oven with racks and trays, highlighting its enamel coating for easy cleaning.© Currys0:19
  7. A clean, black gas stovetop with four burners is shown in a studio setting, ready for use.© Currys0:26
  8. A close-up shot inside a clean, dark oven with a bright light shining from the top right, highlighting the grill element and racks.© Currys0:29
  9. A silver cooker is shown on a white background with text "BETTER VIEW OF YOUR COOKING" appearing on screen.© Currys0:35
  10. A graphic animation shows a gas cooker and its features, with text "BETTER VIEW OF YOUR COOKING" on a blue and purple gradient background.© Currys0:37
  11. The Currys PCWorld logo is displayed on a white background, with a colorful, glowing orb appearing in the center.© Currys0:42

Stills © Currys. Made by AMV BBDO.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Product features explained with clear visuals and text overlays.

product demonstrationfeature highlighttext overlayclean aestheticproblem-solution

The cut

Length
46 s
Shots
11
Average shot
4.2 s

What creatives use Currys “Cooker” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Currys “Cooker”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A silver and black gas cooker stands on a white background, with product information text appearing on the left side of the screen.© CurrysA white oven with a glowing interior is shown in a studio setting, with text appearing on the right side of the screen.© CurrysA silver oven with a lit interior is shown against a white background, with text appearing on the right side of the screen.© CurrysA close-up shot of a modern silver oven with its door open, revealing a bright light inside, against a clean white background.© Currys
    Frames from Currys “Cooker”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Currys “Cooker” in order, with its length, framing and what happens in it.

    A silver and black gas cooker stands on a white background, with product information text appearing on the left side of the screen.© CurrysA white oven with a glowing interior is shown in a studio setting, with text appearing on the right side of the screen.© CurrysA silver oven with a lit interior is shown against a white background, with text appearing on the right side of the screen.© CurrysA close-up shot of a modern silver oven with its door open, revealing a bright light inside, against a clean white background.© CurrysA close-up shot of the inside of a clean oven with racks and trays, highlighting its enamel coating for easy cleaning.© CurrysA clean, black gas stovetop with four burners is shown in a studio setting, ready for use.© Currys
    Length: 46 s · Shots: 11 · Average shot: 4.2 s

  3. 03Ad ideas: every spot built on a product demonstration

    Before you present an idea, you need to know who has done it, and how.

    Currys “Cooker” is built on a product demonstration. Search the library by idea to see every spot that uses it.

    Burger King “Moldy Whopper”© Burger KingOld Spice “Smell Legendary”© Old SpicePurina Dog Chow “Every Day”© Purina Dog ChowAxe/Lynx “Axe lower body”© Axe/Lynx
    Burger King · Old Spice · Purina Dog Chow · Axe/Lynx

More from AMV BBDO

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Questions

Which agency made Currys “Cooker”?

AMV BBDO created it for Currys (2016).

What awards did Currys “Cooker” win?

4 awards, including LIA 2016 Gold — TV/Cinema/Online Film / Campaign, Eurobest 2016 Gold Film A06: Retail, e-Commerce, Restaurants & Fast Food Chains, Eurobest 2016 Silver Film Craft A03: Casting and LIA 2016 Bronze — Production & Post-Production / Direction Campaign.

Sources for the credits and awards

The WorkThe Workliaawards.com