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Crown Royal “It's a New World of Cocktails” 2022

Crown Royal “It's a New World of Cocktails” (2022) is a Crown Royal commercial, produced by Shelter Films. It won one award: One Show 2022 Gold Pencil — Moving Image Craft.

A young boy on a BMX bike does a wheelie in a stylized, colorful city street, with a giant Crown Royal Apple can lying on its side in the background.

Video: Crown Royal (Official) on YouTube

Frames

  1. A young boy on a BMX bike does a wheelie in a stylized, colorful city street, with a giant Crown Royal Apple can lying on its side in the background.© Crown Royal0:00
  2. Crown Royal “It's a New World of Cocktails”, shot 1© Crown Royal0:01
  3. Crown Royal “It's a New World of Cocktails”, shot 1© Crown Royal0:02
  4. Crown Royal “It's a New World of Cocktails”, shot 1© Crown Royal0:04
  5. Crown Royal “It's a New World of Cocktails”, shot 1© Crown Royal0:05
  6. Crown Royal “It's a New World of Cocktails”, shot 1© Crown Royal0:06
  7. Crown Royal “It's a New World of Cocktails”, shot 1© Crown Royal0:08
  8. A wide shot of a cityscape made of Crown Royal cans, with three prominent cans in the foreground and text on screen.© Crown Royal0:11

Stills © Crown Royal. Made by Shelter Films.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A new world of cocktails, where the city is made of Crown Royal cans.

Tagline: “IT'S A NEW WORLD OF COCKTAILS”

stylized realityurban settingproduct as landscapeplayful atmospheremusic-driven narrative

The cut

Length
15 s
One take
11 s in a single shot
Format
mixed

What creatives use Crown Royal “It's a New World of Cocktails” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Crown Royal “It's a New World of Cocktails”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young boy on a BMX bike does a wheelie in a stylized, colorful city street, with a giant Crown Royal Apple can lying on its side in the background.© Crown RoyalCrown Royal “It's a New World of Cocktails”, 0:01© Crown RoyalCrown Royal “It's a New World of Cocktails”, 0:02© Crown RoyalCrown Royal “It's a New World of Cocktails”, 0:04© Crown Royal
    Frames from Crown Royal “It's a New World of Cocktails”

  2. 02How a one-take commercial is built

    11 s in a single shot: you need to see how the camera and the action are staged, beat by beat.

    Open the spot and scrub the take moment by moment, with what happens in each beat.

    A young boy on a BMX bike does a wheelie in a stylized, colorful city street, with a giant Crown Royal Apple can lying on its side in the background.© Crown RoyalCrown Royal “It's a New World of Cocktails”, 0:01© Crown RoyalCrown Royal “It's a New World of Cocktails”, 0:02© Crown RoyalCrown Royal “It's a New World of Cocktails”, 0:04© Crown RoyalCrown Royal “It's a New World of Cocktails”, 0:05© Crown RoyalCrown Royal “It's a New World of Cocktails”, 0:06© Crown Royal
    Length: 15 s · One take: 11 s in a single shot · Format: mixed

  3. 03Ad ideas: every spot built on a stylized reality

    Before you present an idea, you need to know who has done it, and how.

    Crown Royal “It's a New World of Cocktails” is built on a stylized reality. Search the library by idea to see every spot that uses it.

    Tesco “Style It Out”© TescoKlarna “Get Smoooth Again”© KlarnaFord “Pinball”© FordPUMA “Welcome to H-Street”© PUMA
    Tesco · Klarna · Ford · PUMA

Award-winning spirits commercials

Questions

What awards did Crown Royal “It's a New World of Cocktails” win?

1 awards, including One Show 2022 Gold Pencil — Moving Image Craft.

What is the tagline of Crown Royal “It's a New World of Cocktails”?

“IT'S A NEW WORLD OF COCKTAILS”

Sources for the credits and awards

oneclub.org