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Cristian González “For Hemma” 2019

Cristian González “For Hemma” (2019) is a Cristian González commercial directed by Mar del Corral, produced by Blur. It won one award: Ciclope 2019 Bronze Production Choreography.

A diverse group of young people dance with expressive movements in various settings, culminating in a powerful embrace between two individuals.

Video: Mar del Corral on Vimeo

Shot by shot

  1. A young person with short dark hair and a green shirt looks directly at the camera with a serious expression, standing in front of a large window overlooking a city.© Cristian González0:00
  2. A black screen with no visible content or people, indicating a transition or a moment of darkness.© Cristian González0:17
  3. A diverse group of women in various outfits dance with their arms raised and heads tilted back in a sunlit room.© Cristian González0:42
  4. A diverse group of young women dance energetically on a concrete rooftop at golden hour, with a city skyline in the background.© Cristian González1:32
  5. A diverse group of young women in casual attire dance with expressive movements on an outdoor rooftop court during golden hour.© Cristian González1:49
  6. A diverse group of women in 80s-inspired outfits dance energetically in a sunlit room with large windows.© Cristian González2:05
  7. A group of young women, dressed in casual attire, dance with their heads tilted back and hands around their necks under a bright sky.© Cristian González2:14
  8. Two young women dance expressively on a sunlit rooftop with a city skyline in the background, moving their arms and bodies.© Cristian González2:26
  9. A diverse group of young people, dressed in various casual outfits, slowly rise from a bowed position, looking upwards with open mouths in a dimly lit concrete room.© Cristian González2:43
  10. A group of women in various casual outfits are dancing in a dimly lit underground parking garage, with one woman in the center holding her head.© Cristian González2:56
  11. A diverse group of young people dance energetically on a rooftop at sunset, with one person in the foreground shaking their dreadlocks.© Cristian González3:03
  12. Two young women, one with short hair and one with long hair, embrace and look up at the sky on an outdoor court with other people in the background.© Cristian González3:22

Stills © Cristian González. Made by Blur and Mar del Corral.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Expressive dance as a metaphor for self-discovery and connection.

Tagline: “FOR HEMMA”

dance as expressionyouthful energydiverse castemotional connectiontransformation through movementgolden hour aesthetic

The cut

Length
278 s
Shots
109
Average shot
2.5 s

What creatives use Cristian González “For Hemma” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Cristian González “For Hemma”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young person with short dark hair and a green shirt looks directly at the camera with a serious expression, standing in front of a large window overlooking a city.© Cristian GonzálezA diverse group of women in various outfits dance with their arms raised and heads tilted back in a sunlit room.© Cristian GonzálezA diverse group of young women dance energetically on a concrete rooftop at golden hour, with a city skyline in the background.© Cristian GonzálezA diverse group of young women in casual attire dance with expressive movements on an outdoor rooftop court during golden hour.© Cristian González
    Frames from Cristian González “For Hemma”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Cristian González “For Hemma” in order, with its length, framing and what happens in it.

    A young person with short dark hair and a green shirt looks directly at the camera with a serious expression, standing in front of a large window overlooking a city.© Cristian GonzálezA diverse group of women in various outfits dance with their arms raised and heads tilted back in a sunlit room.© Cristian GonzálezA diverse group of young women dance energetically on a concrete rooftop at golden hour, with a city skyline in the background.© Cristian GonzálezA diverse group of young women in casual attire dance with expressive movements on an outdoor rooftop court during golden hour.© Cristian GonzálezA diverse group of women in 80s-inspired outfits dance energetically in a sunlit room with large windows.© Cristian GonzálezA group of young women, dressed in casual attire, dance with their heads tilted back and hands around their necks under a bright sky.© Cristian González
    Length: 278 s · Shots: 109 · Average shot: 2.5 s

  3. 03Ad ideas: every spot built on a dance as expression

    Before you present an idea, you need to know who has done it, and how.

    Cristian González “For Hemma” is built on a dance as expression. Search the library by idea to see every spot that uses it.

    Coach “Coach - Wear Your Shine”© CoachApple “Sway”© AppleLycra “Lycra Moves You”© LycraVileda “The Dancer”© Vileda
    Coach · Apple · Lycra · Vileda

More commercials by Mar del Corral

  • adidas "x US Soccer Foundation - Just Ball" (2024) commercial still© adidasadidas “x US Soccer Foundation - Just Ball” 2024Dir. Mar del Corral · TMC

Award-winning other commercials

Questions

Who directed the Cristian González “For Hemma” commercial?

Mar del Corral directed it, produced by Blur.

What awards did Cristian González “For Hemma” win?

1 awards, including Ciclope 2019 Bronze Production Choreography.

What is the tagline of Cristian González “For Hemma”?

“FOR HEMMA”

Cristian González “For Hemma” (2019) Commercial by Mar del Corral: Credits, Awards & Stills