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Converse “Forever Chuck Anthem” 2017

Converse “Forever Chuck Anthem” (2017) is a Converse commercial directed by Karim Huu Do for Anomaly. It won one award: Cannes Lions 2017 Film Craft Bronze.

This ad features a diverse cast of young people expressing their individuality and aspirations, showcasing Converse sneakers as a symbol of self-expression and challenging the status quo.

Video: conversehongkong on YouTube

Shot by shot

  1. A young Black man with a serious expression looks directly at the camera, standing in front of a grey car in an outdoor setting.© Converse0:00
  2. A young man in a blue jacket and white sneakers stands still in a brightly lit pedestrian bridge at night.© Converse0:06
  3. A person wearing red Converse sneakers and black pants dangles their feet over a clear blue pool, creating ripples in the water.© Converse0:10
  4. A young woman with long dark hair and a tattoo on her cheek looks down, then the screen flashes to white, in a studio.© Converse0:14
  5. Two young men, one in a white jacket and the other in a cream sweatshirt, stand looking up in an urban setting with greenery.© Converse0:15
  6. An aerial view of a suburban neighborhood with houses and streets, mirrored on both sides, as a car drives down the middle road.© Converse0:21
  7. A person in a blue jacket runs through a lush green environment, with plants in the foreground and background, creating a sense of movement and speed.© Converse0:25
  8. A young woman with blonde hair, wearing a white coat and shiny pants, sits on a ledge at night, drinking from a cup, with a bus in the background.© Converse0:30
  9. A young woman with bright blue hair and a shiny jacket looks out over a city from a rooftop.© Converse0:35
  10. A young woman with curly hair wears a pink velour tracksuit and holds a gold necklace with the name "Yara" on it, in an exterior setting.© Converse0:41
  11. A young woman with dark hair, wearing a blue bomber jacket and jeans, dances joyfully in an interior room with a chalkboard sign.© Converse0:45
  12. A white cockatoo perches on a classical statue of a woman, against a tiled wall.© Converse0:52

Stills © Converse. Made by Anomaly and Karim Huu Do.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Youth culture, individuality, and challenging norms through Converse.

Tagline: “FOREVER CHUCK”

youth rebelliondiverse casturban explorationself-expressiondream big

The cut

Length
60 s
Shots
44
Average shot
1.4 s

What creatives use Converse “Forever Chuck Anthem” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Converse “Forever Chuck Anthem”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young Black man with a serious expression looks directly at the camera, standing in front of a grey car in an outdoor setting.© ConverseA young man in a blue jacket and white sneakers stands still in a brightly lit pedestrian bridge at night.© ConverseA person wearing red Converse sneakers and black pants dangles their feet over a clear blue pool, creating ripples in the water.© ConverseA young woman with long dark hair and a tattoo on her cheek looks down, then the screen flashes to white, in a studio.© Converse
    Frames from Converse “Forever Chuck Anthem”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Converse “Forever Chuck Anthem” in order, with its length, framing and what happens in it.

    A young Black man with a serious expression looks directly at the camera, standing in front of a grey car in an outdoor setting.© ConverseA young man in a blue jacket and white sneakers stands still in a brightly lit pedestrian bridge at night.© ConverseA person wearing red Converse sneakers and black pants dangles their feet over a clear blue pool, creating ripples in the water.© ConverseA young woman with long dark hair and a tattoo on her cheek looks down, then the screen flashes to white, in a studio.© ConverseTwo young men, one in a white jacket and the other in a cream sweatshirt, stand looking up in an urban setting with greenery.© ConverseAn aerial view of a suburban neighborhood with houses and streets, mirrored on both sides, as a car drives down the middle road.© Converse
    Length: 60 s · Shots: 44 · Average shot: 1.4 s

  3. 03Ad ideas: every spot built on a youth rebellion

    Before you present an idea, you need to know who has done it, and how.

    Converse “Forever Chuck Anthem” is built on a youth rebellion. Search the library by idea to see every spot that uses it.

    adidas Originals “adidas Originals - Future”© adidas OriginalsConverse “History Made in the Making”© ConverseLevi's “Twist”© Levi'sDiesel “Lullaby”© Diesel
    adidas Originals · Converse · Levi's · Diesel

More commercials by Karim Huu Do

  • Nike "Beyond" (2024) commercial still© NikeNike “Beyond” 2024Dir. Karim Huu Do · Uncommon Creative StudioBritish Arrows Bronze 2024
  • H&M "Fashion Fall" (2018) commercial still© H&MH&M “Fashion Fall” 2018Dir. Karim Huu Do · adam&eve\TBWABritish Arrows Bronze 2018
  • adidas "Superstar" (2015) commercial still© adidasadidas “Superstar” 2015Dir. Karim Huu Do · Johannes LeonardoAICP Awards Honoree 2015
  • IKEA "By Your Side" (2026) commercial still© IKEAIKEA “By Your Side” 2026Dir. Karim Huu Do

More from Anomaly

  • DICK'S Sporting Goods "DICK'S Sporting Goods: The Table" (2019) commercial still© DICK'S Sporting GoodsDICK'S Sporting Goods “DICK'S Sporting Goods: The Table” 2019AnomalyClio Awards Grand Prix 2019
  • Grubhub "The Feest" (2026) commercial still© GrubhubGrubhub “The Feest” 2026Dir. Yorgos Lanthimos · Anomalyshots Awards Gold 2026
  • Hoka "Murmuration" (2023) commercial still© HokaHoka “Murmuration” 2023Dir. Leigh Powis · AnomalyClio Awards Gold 2023
  • Diet Coke "Drink What Your Mama Gave Ya" (2021) commercial still© Diet CokeDiet Coke “Drink What Your Mama Gave Ya” 2021Dir. Los Perez · Anomalyshots Awards Gold 2021
  • Crown Royal Apple Whiskey "Crown Royal Apple" (2020) commercial still© Crown Royal Apple WhiskeyCrown Royal Apple Whiskey “Crown Royal Apple” 2020Dir. Golden Wolf · AnomalyAICP Awards Winner 2020
  • Rimowa "Adwoa" (2019) commercial still© RimowaRimowa “Adwoa” 2019Dir. Jonas Lindstroem · AnomalyBritish Arrows Gold 2019

Award-winning fashion & luxury commercials

  • Burbery "Burberry "Open Spaces" (2022) commercial still© BurberyBurbery “Burberry "Open Spaces” 2022Dir. Megaforce · Riff Raff FilmsCiclope Grand Prix 2022
  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Kenzo "Kenzo World" (2016) commercial still© KenzoKenzo “Kenzo World” 2016Dir. Spike JonzeEpica Grand Prix 2016
  • River Island "Lou Dalton" (2016) commercial still© River IslandRiver Island “Lou Dalton” 2016Dir. Fred RowsonCiclope Grand Prix 2016
  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013

Questions

Who directed the Converse “Forever Chuck Anthem” commercial?

Karim Huu Do directed it, for the agency Anomaly.

Which agency made Converse “Forever Chuck Anthem”?

Anomaly created it for Converse (2017).

What awards did Converse “Forever Chuck Anthem” win?

1 awards, including Cannes Lions 2017 Film Craft Bronze.

What is the tagline of Converse “Forever Chuck Anthem”?

“FOREVER CHUCK”

Sources for the credits and awards

The WorkThe Work