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Clarks “Marathon boy” 2004

Clarks “Marathon boy” (2004) is a Clarks commercial directed by David Lodge for St Luke's, produced by Outsider. It won 4 awards, including D&AD 2004 Wood Pencil — TV & Cinema Advertising / Television Commercials - Up to and including 30 seconds and British Arrows 2004 Bronze — Clothing.

A young boy, fueled by imagination and his Clarks shoes, embarks on an epic indoor and outdoor marathon, transforming everyday spaces into his personal race track.

Video: David Lodge on Vimeo

Shot by shot

  1. A young boy in a red top and dark trousers kneels on a grey floor, looking down at his blue and white shoe with a red light on it.© Clarks0:00
  2. A person's fingers press buttons on a black electronic device with a screen displaying "0.0 MPH" and running figures.© Clarks0:00
  3. A child's feet in black sneakers step over a toy train track on a light-colored floor, with a basketball nearby.© Clarks0:04
  4. A young boy in a tracksuit runs in place in a sunlit hallway, looking down at his feet.© Clarks0:06
  5. A young boy in a green tracksuit and sneakers runs in place on papers scattered across his bedroom floor.© Clarks0:10
  6. A close-up shot of a brass chandelier with frosted glass shades, hanging from a white ceiling in an interior setting.© Clarks0:11
  7. A young boy in a t-shirt and shorts runs in place on a paved driveway in front of a house, while a blue car is being washed in the background.© Clarks0:13
  8. A young boy in a blue shirt and shorts plays on a red and blue slide outdoors on a sunny day.© Clarks0:16
  9. A close-up shot of a black shoe with a digital device attached, displaying "19 MPH" and animated running figures.© Clarks0:18
  10. A young boy in a red shirt and blue jeans jumps through a sprinkler in a sunny backyard.© Clarks0:19
  11. A boy's feet in striped pajamas and sneakers step onto a bath mat in a bathroom, preparing for a run.© Clarks0:21
  12. Five different children's shoes are displayed on a blue background, then one shoe is highlighted with text appearing below it.© Clarks0:23

Stills © Clarks. Made by St Luke's, Outsider and David Lodge.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A child's imagination turns everyday life into an epic marathon with special shoes.

Tagline: “For every kid there's a shoe that fits.”

child's imaginationeveryday transformedsecret world of playmontage of activitiesproduct as enabler

The cut

Length
32 s
Shots
22
Average shot
1.4 s

What creatives use Clarks “Marathon boy” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Clarks “Marathon boy”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young boy in a red top and dark trousers kneels on a grey floor, looking down at his blue and white shoe with a red light on it.© ClarksA person's fingers press buttons on a black electronic device with a screen displaying "0.0 MPH" and running figures.© ClarksA child's feet in black sneakers step over a toy train track on a light-colored floor, with a basketball nearby.© ClarksA young boy in a tracksuit runs in place in a sunlit hallway, looking down at his feet.© Clarks
    Frames from Clarks “Marathon boy”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Clarks “Marathon boy” in order, with its length, framing and what happens in it.

    A young boy in a red top and dark trousers kneels on a grey floor, looking down at his blue and white shoe with a red light on it.© ClarksA person's fingers press buttons on a black electronic device with a screen displaying "0.0 MPH" and running figures.© ClarksA child's feet in black sneakers step over a toy train track on a light-colored floor, with a basketball nearby.© ClarksA young boy in a tracksuit runs in place in a sunlit hallway, looking down at his feet.© ClarksA young boy in a green tracksuit and sneakers runs in place on papers scattered across his bedroom floor.© ClarksA close-up shot of a brass chandelier with frosted glass shades, hanging from a white ceiling in an interior setting.© Clarks
    Length: 32 s · Shots: 22 · Average shot: 1.4 s

  3. 03Ad ideas: every spot built on a child's imagination

    Before you present an idea, you need to know who has done it, and how.

    Clarks “Marathon boy” is built on a child's imagination. Search the library by idea to see every spot that uses it.

    The Entertainer “Ray”© The EntertainerWar Child “Batman”© War ChildThomas Cook “Pool Kid”© Thomas CookXfinity “Emily's OZ”© Xfinity
    The Entertainer · War Child · Thomas Cook · Xfinity

More commercials by David Lodge

  • Vodafone "Wedding" (2006) commercial still© VodafoneVodafone “Wedding” 2006Dir. David Lodge · JWTCannes Lions Silver 2006
  • Kellogg's "Aliens" (2015) commercial still© Kellogg'sKellogg's “Aliens” 2015Dir. David Lodge · Leo
  • Confused.com "Scrapyard" (2015) commercial still© Confused.comConfused.com “Scrapyard” 2015Dir. David Lodge · Publicis Groupe

More from St Luke's

  • Heathrow "Must be Love" (2025) commercial still© HeathrowHeathrow “Must be Love” 2025Dir. Si & Ad · St Luke's
  • KP Snacks "KP Nuts - A Handful of Happiness" (2025) commercial still© KP SnacksKP Snacks “KP Nuts - A Handful of Happiness” 2025Dir. Si & Ad · St Luke's
  • Butterkist "Butterkist - Romance" (2025) commercial still© ButterkistButterkist “Butterkist - Romance” 2025Dir. Stephen Pipe · St Luke's
  • THIS. Film Studio "THIS - THIS Changes Everything" (2025) commercial still© THIS. Film StudioTHIS. Film Studio “THIS - THIS Changes Everything” 2025Dir. Glenn Kitson · St Luke's
  • Wickes "Proud as a Peacock" (2025) commercial still© WickesWickes “Proud as a Peacock” 2025Dir. Neil Gorrine · St Luke's
  • Heathrow Airport "Summer" (2024) commercial still© Heathrow AirportHeathrow Airport “Summer” 2024Dir. Ed Morris · St Luke's

Award-winning fashion & luxury commercials

  • Burbery "Burberry "Open Spaces" (2022) commercial still© BurberyBurbery “Burberry "Open Spaces” 2022Dir. Megaforce · Riff Raff FilmsCiclope Grand Prix 2022
  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Kenzo "Kenzo World" (2016) commercial still© KenzoKenzo “Kenzo World” 2016Dir. Spike JonzeEpica Grand Prix 2016
  • River Island "Lou Dalton" (2016) commercial still© River IslandRiver Island “Lou Dalton” 2016Dir. Fred RowsonCiclope Grand Prix 2016
  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013

Questions

Who directed the Clarks “Marathon boy” commercial?

David Lodge directed it, produced by Outsider, for the agency St Luke's.

Which agency made Clarks “Marathon boy”?

St Luke's created it for Clarks (2004).

What awards did Clarks “Marathon boy” win?

4 awards, including D&AD 2004 Wood Pencil — TV & Cinema Advertising / Television Commercials - Up to and including 30 seconds, D&AD 2004 Wood Pencil — TV & Cinema Advertising Crafts / Use of Music, British Arrows 2004 Bronze — Clothing and British Arrows 2004 Bronze — Retail.

What is the tagline of Clarks “Marathon boy”?

“For every kid there's a shoe that fits.”

Sources for the credits and awards

britisharrows.comdandad.org