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Car One “Fan” 2014

Car One “Fan” (2014) is a Car One commercial for Leo Burnett, produced by Argentina Cine. It won 3 awards, including LIA 2014 Gold — TV/Cinema/Online Film / Humour and Cannes Lions 2014 Film Bronze.

Two men discuss a fan with the same passion and enthusiasm as if it were a luxury car, highlighting the brand's message about finding the perfect vehicle.

Video: carone.argentina on YouTube

Frames

  1. Two men stand in front of a house, one holding a broom and the other walking towards him, then they both stand talking next to a fan in the garage.© Car One0:00
  2. Two men stand outside a house, one holding a blue fan, talking to each other in a casual conversation.© Car One0:17
  3. Two men stand outside a garage, one holding a fan while the other leans in to feel the air, both smiling.© Car One0:23
  4. Car One “Fan”, shot 4© Car One0:33
  5. A man in a plaid shirt holds a fan and talks to another man, whose back is to the camera, in an outdoor setting.© Car One0:42
  6. Two men stand outside a garage, one holding a fan, as they talk and laugh, with green bushes on either side.© Car One0:47
  7. Car One “Fan”, shot 6© Car One0:58

Stills © Car One. Made by Leo Burnett and Argentina Cine.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Treating a common household fan like a luxury car to highlight passion.

Tagline: “TODAS LAS MARCAS EN UN SOLO LUGAR.”

exaggerated enthusiasmeveryday object as luxury itemmisdirectionbromanceproduct as status symbol

The cut

Length
84 s
Shots
6
Average shot
14.0 s

What creatives use Car One “Fan” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Car One “Fan”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Two men stand in front of a house, one holding a broom and the other walking towards him, then they both stand talking next to a fan in the garage.© Car OneTwo men stand outside a house, one holding a blue fan, talking to each other in a casual conversation.© Car OneTwo men stand outside a garage, one holding a fan while the other leans in to feel the air, both smiling.© Car OneCar One “Fan”, 0:33© Car One
    Frames from Car One “Fan”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Car One “Fan” in order, with its length, framing and what happens in it.

    Two men stand in front of a house, one holding a broom and the other walking towards him, then they both stand talking next to a fan in the garage.© Car OneTwo men stand outside a house, one holding a blue fan, talking to each other in a casual conversation.© Car OneTwo men stand outside a garage, one holding a fan while the other leans in to feel the air, both smiling.© Car OneCar One “Fan”, 0:33© Car OneA man in a plaid shirt holds a fan and talks to another man, whose back is to the camera, in an outdoor setting.© Car OneTwo men stand outside a garage, one holding a fan, as they talk and laugh, with green bushes on either side.© Car One
    Length: 84 s · Shots: 6 · Average shot: 14.0 s

  3. 03Ad ideas: every spot built on a exaggerated enthusiasm

    Before you present an idea, you need to know who has done it, and how.

    Car One “Fan” is built on a exaggerated enthusiasm. Search the library by idea to see every spot that uses it.

    Idfa “Pitch”© IdfaOld El Paso “Nacho Man”© Old El PasoCheetos “Cheetos Museum”© CheetosWells Fargo “Sports Fan”© Wells Fargo
    Idfa · Old El Paso · Cheetos · Wells Fargo

More from Leo Burnett

Award-winning auto commercials

Questions

Which agency made Car One “Fan”?

Leo Burnett created it for Car One (2014).

What awards did Car One “Fan” win?

3 awards, including LIA 2014 Gold — TV/Cinema/Online Film / Humour, Cannes Lions 2014 Film Bronze and LIA 2014 Silver — TV/Cinema/Online Film / Automotive.

What is the tagline of Car One “Fan”?

“TODAS LAS MARCAS EN UN SOLO LUGAR.”

Sources for the credits and awards

The WorkThe Workweb.archive.org