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British Gas “Share That You Care” 2020

British Gas “Share That You Care” (2020) is a British Gas commercial directed by David Stoddart for Ogilvy. It won one award: British Arrows 2020 Silver — Financial And Corporate Services.

This ad highlights the struggles of unpaid carers by showing them describe their loved ones as bright and bubbly, then revealing their own hidden pain and mental health struggles.

Video: British Gas on YouTube

Shot by shot

  1. Two women, one with curly hair in a red top and the other with dark hair in a white shirt, sit side-by-side on a couch, talking to the camera.© British Gas0:05
  2. A split screen shows a young man on the left and an older woman on the right, both sitting and speaking to the camera in a dimly lit room.© British Gas0:09
  3. A split screen shows a woman on the left and a man on the right, both looking off-camera and speaking in an interior setting.© British Gas0:14
  4. A Black woman with dreadlocks, wearing a light cardigan, sits in a chair with a sad expression as text appears on screen in a dimly lit room.© British Gas0:47

Stills © British Gas. Made by Ogilvy and David Stoddart.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Split-screen interviews reveal the hidden struggles of unpaid carers.

Tagline: “72% of unpaid carers struggle with their mental health”

split screeninterview stylehidden strugglescontrast between perception and realityemotional revealsocial issue awareness

The cut

Length
55 s
Shots
13
Average shot
4.2 s

What creatives use British Gas “Share That You Care” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of British Gas “Share That You Care”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Two women, one with curly hair in a red top and the other with dark hair in a white shirt, sit side-by-side on a couch, talking to the camera.© British GasA split screen shows a young man on the left and an older woman on the right, both sitting and speaking to the camera in a dimly lit room.© British GasA split screen shows a woman on the left and a man on the right, both looking off-camera and speaking in an interior setting.© British Gas
    Frames from British Gas “Share That You Care”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of British Gas “Share That You Care” in order, with its length, framing and what happens in it.

    Two women, one with curly hair in a red top and the other with dark hair in a white shirt, sit side-by-side on a couch, talking to the camera.© British GasA split screen shows a young man on the left and an older woman on the right, both sitting and speaking to the camera in a dimly lit room.© British GasA split screen shows a woman on the left and a man on the right, both looking off-camera and speaking in an interior setting.© British Gas
    Length: 55 s · Shots: 13 · Average shot: 4.2 s

  3. 03Ad ideas: every spot built on a split screen

    Before you present an idea, you need to know who has done it, and how.

    British Gas “Share That You Care” is built on a split screen. Search the library by idea to see every spot that uses it.

    Nike “You Can't Stop Us”© NikeRepublic of Singapore Navy “Is It Crazy”© Republic of Singapore NavyEE “New EE”© EEThe Prince's Trust “Parallel Lives”© The Prince's Trust
    Nike · Republic of Singapore Navy · EE · The Prince's Trust

More commercials by David Stoddart

  • Mankind "#ViolenceIsViolence" (2015) commercial still© MankindMankind “#ViolenceIsViolence” 2015Dir. David Stoddart · DareBritish Arrows Gold 2015
  • Currys "On My Way To Currys" (2023) commercial still© CurrysCurrys “On My Way To Currys” 2023Dir. David Stoddart · AMV BBDO
  • Asda "The Real Expert Taste Tests" (2023) commercial still© AsdaAsda “The Real Expert Taste Tests” 2023Dir. David Stoddart · Havas

More from Ogilvy

  • Viatris "Make Love Last" (2025) commercial still© ViatrisViatris “Make Love Last” 2025OgilvyClio Awards Grand Prix 2025
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023
  • Perrier "Lion" (1991) commercial still© PerrierPerrier “Lion” 1991OgilvyCannes Lions Grand Prix 1991
  • Sprite "HURTS REAL GOOD" (2026) commercial still© SpriteSprite “HURTS REAL GOOD” 2026Dir. Julien & Quentin · Ogilvyshots Awards Gold 2026
  • Nanhi Kali "One is a Big Number" (2026) commercial still© Nanhi KaliNanhi Kali “One is a Big Number” 2026Dir. Afshan Hussain Shaikh · Ogilvyshots Awards Gold 2026
  • Powerade "The Ladder" (2026) commercial still© PoweradePowerade “The Ladder” 2026Dir. Jackson Tisi · OgilvyAICP Awards Winner 2026

Award-winning home commercials

Questions

Who directed the British Gas “Share That You Care” commercial?

David Stoddart directed it, for the agency Ogilvy.

Which agency made British Gas “Share That You Care”?

Ogilvy created it for British Gas (2020).

What awards did British Gas “Share That You Care” win?

1 awards, including British Arrows 2020 Silver — Financial And Corporate Services.

What is the tagline of British Gas “Share That You Care”?

“72% of unpaid carers struggle with their mental health”

Sources for the credits and awards

britisharrows.com