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Blockbuster “Blockbuster: Until the Bitter End” 2023

Blockbuster “Blockbuster: Until the Bitter End” (2023) is a Blockbuster commercial directed by Theodore Schaefer for Atlantic, produced by Dweck Productions. It won one award: Cannes Lions 2023 Film Bronze.

In a post-apocalyptic world where streaming is no more, the last Blockbuster store stands as a beacon of physical media, ready to serve until the bitter end.

Video: Blockbuster Bend on YouTube

Frames

  1. A wide shot of a desolate, rocky landscape under a red sky, with a small, dark object moving across the foreground.© Blockbuster0:00
  2. Blockbuster “Blockbuster: Until the Bitter End”, shot 2© Blockbuster0:03
  3. Blockbuster “Blockbuster: Until the Bitter End”, shot 2© Blockbuster0:05
  4. A low-angle shot of a desolate, graffiti-covered gas station with a reddish sky, as a beetle crawls across the foreground.© Blockbuster0:08
  5. A dark, blurry object rolls across a sidewalk in front of a broken-down car and houses with picket fences, under a reddish sky.© Blockbuster0:14
  6. A cockroach crawls on the ground in front of a Blockbuster store at dusk, with the store's sign glowing brightly.© Blockbuster0:22
  7. A camera pans down to reveal a blue Blockbuster logo mat on a light wooden floor, with a dark doorway in the foreground.© Blockbuster0:26
  8. A person's arm and shoulder are visible as they step on a blue Blockbuster logo doormat inside a store.© Blockbuster0:28
  9. The title card for "The Last Blockbuster in the World" is displayed in yellow text on a blue background.© Blockbuster0:32
  10. A blue screen with yellow text reads "RENTING YOUR FAVORITE FILMS 'TIL THE BITTER END" with a VHS tracking effect.© Blockbuster0:36
  11. The Blockbuster logo and address appear on a blue screen with a retro VHS effect, concluding the commercial.© Blockbuster0:38

Stills © Blockbuster. Made by Atlantic, Dweck Productions and Theodore Schaefer.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Blockbuster: The last bastion of physical media in a post-apocalyptic world.

Tagline: “RENTING YOUR FAVORITE FILMS 'TIL THE BITTER END”

post-apocalyptic settinglast of its kindresilience of physical mediaretro aesthetichumorous exaggeration

The cut

Length
40 s
Shots
12
Average shot
3.4 s

What creatives use Blockbuster “Blockbuster: Until the Bitter End” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Blockbuster “Blockbuster: Until the Bitter End”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot of a desolate, rocky landscape under a red sky, with a small, dark object moving across the foreground.© BlockbusterBlockbuster “Blockbuster: Until the Bitter End”, 0:03© BlockbusterBlockbuster “Blockbuster: Until the Bitter End”, 0:05© BlockbusterA low-angle shot of a desolate, graffiti-covered gas station with a reddish sky, as a beetle crawls across the foreground.© Blockbuster
    Frames from Blockbuster “Blockbuster: Until the Bitter End”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Blockbuster “Blockbuster: Until the Bitter End” in order, with its length, framing and what happens in it.

    A wide shot of a desolate, rocky landscape under a red sky, with a small, dark object moving across the foreground.© BlockbusterBlockbuster “Blockbuster: Until the Bitter End”, 0:03© BlockbusterBlockbuster “Blockbuster: Until the Bitter End”, 0:05© BlockbusterA low-angle shot of a desolate, graffiti-covered gas station with a reddish sky, as a beetle crawls across the foreground.© BlockbusterA dark, blurry object rolls across a sidewalk in front of a broken-down car and houses with picket fences, under a reddish sky.© BlockbusterA cockroach crawls on the ground in front of a Blockbuster store at dusk, with the store's sign glowing brightly.© Blockbuster
    Length: 40 s · Shots: 12 · Average shot: 3.4 s

  3. 03Ad ideas: every spot built on a post-apocalyptic setting

    Before you present an idea, you need to know who has done it, and how.

    Blockbuster “Blockbuster: Until the Bitter End” is built on a post-apocalyptic setting. Search the library by idea to see every spot that uses it.

    Renault “R5volution is a French Thing”© RenaultMitsubishi L200 Triton “Watermopilasgrado”© Mitsubishi L200 TritonNike “The Morning After”© NikeChannel 4 “Heavy Breather”© Channel 4
    Renault · Mitsubishi L200 Triton · Nike · Channel 4

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  • Maison Pixel "Spending More Time With Your Screens Than Your Sex Life" (2023) commercial still© Maison PixelMaison Pixel “Spending More Time With Your Screens Than Your Sex Life” 2023Dir. Miguel Coimbra · Atlantic

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Questions

Who directed the Blockbuster “Blockbuster: Until the Bitter End” commercial?

Theodore Schaefer directed it, produced by Dweck Productions, for the agency Atlantic.

Which agency made Blockbuster “Blockbuster: Until the Bitter End”?

Atlantic created it for Blockbuster (2023).

What awards did Blockbuster “Blockbuster: Until the Bitter End” win?

1 awards, including Cannes Lions 2023 Film Bronze.

What is the tagline of Blockbuster “Blockbuster: Until the Bitter End”?

“RENTING YOUR FAVORITE FILMS 'TIL THE BITTER END”

Sources for the credits and awards

The WorkThe Work