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Battlegrounds Mobile India “Machine-Gun Mouth” 2022

Battlegrounds Mobile India “Machine-Gun Mouth” (2022) is a Battlegrounds Mobile India commercial directed by Abhinav Pratiman for DDB Mudra, produced by Early Man Film. It won 9 awards, including Cannes Lions 2022 Film Bronze, D&AD 2022 Wood Pencil — Film / Social Commercials Over 30 Seconds and Spikes Asia 2022 Gold Film B04: Media / Entertainment.

A young boy's intense gaming sounds disrupt his family's peaceful daily routines, highlighting the need for responsible gaming.

Video: early man film on Vimeo

Shot by shot

  1. An elderly man in a light blue shirt is sleeping in a wooden chair on a porch, holding a book, then wakes up suddenly.© Battlegrounds Mobile India0:00
  2. A young boy with dark hair and a striped polo shirt stands with his arms crossed, looking off-camera in a dimly lit room.© Battlegrounds Mobile India0:06
  3. A woman in her 40s practices alternate nostril breathing on a yoga mat in a dimly lit room, with sunlight filtering through a window.© Battlegrounds Mobile India0:11
  4. A young boy with a striped t-shirt leans on a wooden table, looking up and to the right with a surprised expression in a dimly lit room.© Battlegrounds Mobile India0:17
  5. A man with curly hair plays a harmonium while a young woman sits beside him, both looking at the camera on a porch.© Battlegrounds Mobile India0:22
  6. A young woman with dark hair in a ponytail sits at a wooden desk, looking intently at a laptop screen in a dimly lit room.© Battlegrounds Mobile India0:32
  7. A family of four, including a man driving and a woman in the passenger seat, look ahead with serious expressions while driving in a car on a tree-lined road.© Battlegrounds Mobile India0:38
  8. An elderly woman in a yellow sari plays carrom with another woman, while a young boy sits on a window sill looking outside, in a dimly lit room.© Battlegrounds Mobile India0:40
  9. A multi-generational Indian family gathers around a table to celebrate a young girl's birthday, with balloons and a "Happy Birthday" banner in the background.© Battlegrounds Mobile India0:45
  10. A young delivery man in a red uniform and cap holds a package, looking up with a serious expression under a wooden pergola.© Battlegrounds Mobile India0:49
  11. A young man with dark hair and a striped t-shirt sits in a chair, looking intently at something off-screen in a dimly lit room.© Battlegrounds Mobile India0:58
  12. A young male teen with dark hair and a striped t-shirt sits in a chair, looking forward with a neutral expression in a dimly lit room.© Battlegrounds Mobile India1:02

Stills © Battlegrounds Mobile India. Made by DDB Mudra, Early Man Film and Abhinav Pratiman.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

The sounds of gaming invading real life.

Tagline: “Game Responsibly”

sound design as narrative devicecontrast of generationsdisruption of peacefamily life vignettesexaggerated sound effectsslice of life humor

The cut

Length
73 s
Shots
33
Average shot
2.2 s

What creatives use Battlegrounds Mobile India “Machine-Gun Mouth” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Battlegrounds Mobile India “Machine-Gun Mouth”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An elderly man in a light blue shirt is sleeping in a wooden chair on a porch, holding a book, then wakes up suddenly.© Battlegrounds Mobile IndiaA young boy with dark hair and a striped polo shirt stands with his arms crossed, looking off-camera in a dimly lit room.© Battlegrounds Mobile IndiaA woman in her 40s practices alternate nostril breathing on a yoga mat in a dimly lit room, with sunlight filtering through a window.© Battlegrounds Mobile IndiaA young boy with a striped t-shirt leans on a wooden table, looking up and to the right with a surprised expression in a dimly lit room.© Battlegrounds Mobile India
    Frames from Battlegrounds Mobile India “Machine-Gun Mouth”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Battlegrounds Mobile India “Machine-Gun Mouth” in order, with its length, framing and what happens in it.

    An elderly man in a light blue shirt is sleeping in a wooden chair on a porch, holding a book, then wakes up suddenly.© Battlegrounds Mobile IndiaA young boy with dark hair and a striped polo shirt stands with his arms crossed, looking off-camera in a dimly lit room.© Battlegrounds Mobile IndiaA woman in her 40s practices alternate nostril breathing on a yoga mat in a dimly lit room, with sunlight filtering through a window.© Battlegrounds Mobile IndiaA young boy with a striped t-shirt leans on a wooden table, looking up and to the right with a surprised expression in a dimly lit room.© Battlegrounds Mobile IndiaA man with curly hair plays a harmonium while a young woman sits beside him, both looking at the camera on a porch.© Battlegrounds Mobile IndiaA young woman with dark hair in a ponytail sits at a wooden desk, looking intently at a laptop screen in a dimly lit room.© Battlegrounds Mobile India
    Length: 73 s · Shots: 33 · Average shot: 2.2 s

  3. 03Ad ideas: every spot built on a slice of life humor

    Before you present an idea, you need to know who has done it, and how.

    Battlegrounds Mobile India “Machine-Gun Mouth” is built on a slice of life humor. Search the library by idea to see every spot that uses it.

    Apple “New Driver”© AppleEssity “Xmess”© EssityPfizer “Flangerati”© PfizerBell Canada “Pickle Point”© Bell Canada
    Apple · Essity · Pfizer · Bell Canada

More commercials by Abhinav Pratiman

Award-winning media & entertainment commercials

Questions

Who directed the Battlegrounds Mobile India “Machine-Gun Mouth” commercial?

Abhinav Pratiman directed it, produced by Early Man Film, for the agency DDB Mudra.

Which agency made Battlegrounds Mobile India “Machine-Gun Mouth”?

DDB Mudra created it for Battlegrounds Mobile India (2022).

What awards did Battlegrounds Mobile India “Machine-Gun Mouth” win?

9 awards, including Cannes Lions 2022 Film Bronze, D&AD 2022 Wood Pencil — Film / Social Commercials Over 30 Seconds, D&AD 2022 Wood Pencil — Film / TV/VOD Commercials 31 - 120 Seconds and Spikes Asia 2022 Gold Film B04: Media / Entertainment.

What is the tagline of Battlegrounds Mobile India “Machine-Gun Mouth”?

“Game Responsibly”

Sources for the credits and awards

dandad.orgThe WorkThe WorkThe WorkThe WorkThe WorkThe WorkThe Work2022.liaentries.com