framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Bacardi “Cuba” 2001

Bacardi “Cuba” (2001) is a Bacardi commercial, produced by NICE SHOES. It won one award: British Arrows 2001 Craft Gold — Best Original Music.

This ad showcases the simple, refreshing steps to create a perfect Cuba Libre cocktail using Bacardi Gold Rum, emphasizing its vibrant ingredients and tropical essence.

Video: BACARDÍ on YouTube

Shot by shot

  1. A bottle of Bacardi Gold rum and a glass of Cuba Libre cocktail are displayed on a table with limes and tropical leaves.© Bacardi0:00
  2. A hand squeezes a lime, with juice and pulp splashing downwards, against a blurred purple background with the word "SQUEEZE" in white text.© Bacardi0:02
  3. Ice cubes and lime wedges are dropped into a glass, seen from directly above, on a green surface.© Bacardi0:03
  4. A close-up shot of a Bacardi Gold Rum bottle, with its label and golden liquid clearly visible against a soft, blurred background.© Bacardi0:05
  5. A bartender's hand pours Bacardi Gold Rum from a jigger into a glass with lime wedges on a green surface.© Bacardi0:06
  6. A close-up shot shows cola being poured from a bottle into a glass filled with ice, surrounded by limes on a green surface.© Bacardi0:07
  7. Bacardi “Cuba”, shot 7© Bacardi0:08
  8. A hand places a lime wedge into a tall glass of Bacardi Gold rum and cola, surrounded by limes and tropical decor on a table.© Bacardi0:10

Stills © Bacardi. Made by NICE SHOES.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A step-by-step guide to making a Cuba Libre, highlighting Bacardi Gold Rum.

recipe demonstrationingredient focusslow-motion food porntropical aestheticproduct as hero

The cut

Length
12 s
Shots
8
Average shot
1.5 s

What creatives use Bacardi “Cuba” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Bacardi “Cuba”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A bottle of Bacardi Gold rum and a glass of Cuba Libre cocktail are displayed on a table with limes and tropical leaves.© BacardiA hand squeezes a lime, with juice and pulp splashing downwards, against a blurred purple background with the word "SQUEEZE" in white text.© BacardiIce cubes and lime wedges are dropped into a glass, seen from directly above, on a green surface.© BacardiA close-up shot of a Bacardi Gold Rum bottle, with its label and golden liquid clearly visible against a soft, blurred background.© Bacardi
    Frames from Bacardi “Cuba”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Bacardi “Cuba” in order, with its length, framing and what happens in it.

    A bottle of Bacardi Gold rum and a glass of Cuba Libre cocktail are displayed on a table with limes and tropical leaves.© BacardiA hand squeezes a lime, with juice and pulp splashing downwards, against a blurred purple background with the word "SQUEEZE" in white text.© BacardiIce cubes and lime wedges are dropped into a glass, seen from directly above, on a green surface.© BacardiA close-up shot of a Bacardi Gold Rum bottle, with its label and golden liquid clearly visible against a soft, blurred background.© BacardiA bartender's hand pours Bacardi Gold Rum from a jigger into a glass with lime wedges on a green surface.© BacardiA close-up shot shows cola being poured from a bottle into a glass filled with ice, surrounded by limes on a green surface.© Bacardi
    Length: 12 s · Shots: 8 · Average shot: 1.5 s

  3. 03Ad ideas: every spot built on a recipe demonstration

    Before you present an idea, you need to know who has done it, and how.

    Bacardi “Cuba” is built on a recipe demonstration. Search the library by idea to see every spot that uses it.

    Magic Mind “Mocktail”© Magic MindLiberté “Plain Collection”© LibertéFerrero “Nutella Plant-Based - Banana Bread”© FerreroNando's “Not Available At Nando's - BBQ”© Nando's
    Magic Mind · Liberté · Ferrero · Nando's

Award-winning spirits commercials

Questions

What awards did Bacardi “Cuba” win?

1 awards, including British Arrows 2001 Craft Gold — Best Original Music.

Sources for the credits and awards

britisharrows.com